The Importance of a Mobile Site

August 21, 2014

So, you have a fantastic website, It’s got everything you need to take on an online market. On a PC, Your design is clean, efficient and intuitive. Great! But what happens if you try to connect to your website via a mobile? Or even a Tablet? Suddenly, each feature you’ve added becomes an obstacle that the user is just expected to deal with. Mobile is quickly become the most popular way to browse the web, it’s never been more important to cater to every user.

We live in a non-stop society these days. Finding time to even drop into an agency can be difficult but your website is there to help with this. It makes your services available when either you or your client are not. Imagine someone who is on a busy lunch break, they don’t have time to come in and see you, but want to see your properties while on the move. Their mobile is the only way to connect to you, and not making your services available denies them that opportunity.

A Mobile Site is essentially everything from your main site, but optimised in a way to fit a smaller screen and implements touch navigation. Unresponsive sites quickly frustrate users, and within seconds of not being able to find what they want will switch turn off, or even worse, turn to a competitor.

Taking the users needs into account is paramount when it comes to your site. Many agencies tend to focus on themselves when you arrive at their site, having to go through two or three pages before you can even access a property search form.  As a user this is frustrating enough, but having to navigate all the way to this page on an unresponsive site is unacceptable for most users. This can result in lost sales for you, and for your sellers.

Making your agency mobile compatible is really pretty easy too. Many companies (including ours!) have dedicated mobile sites ready to add you your website, connected to your own property data feed, and most importantly, all with minimal effort from you.

So don’t let technology get away from you, get your agency mobile today!

Alex Evans

You May Also Enjoy

Love or Hate Rightmove
Breaking News

Rightmove asks government to consider retaining first-time buyer stamp duty threshold

New analysis shows only 37% of homes for sale will be eligible for first-time buyer stamp duty relief in England come next April, down from 58% of homes that are currently eligible Currently, a first-time buyer pays no stamp duty on properties up to £425,000, but this is due to drop back to £300,000 from…
Read More →
Estate Agent Talk

5 Steps to Becoming the Best Estate Agent in Your Town

Are you passionate about your estate agency and want to become the most noted estate agency in your local area? Finding a family their dream home can feel like the greatest accomplishment, and can be extremely rewarding. In order to become the best estate agent in town, here are some top tips for success. 1.…
Read More →
Breaking News

Breaking Property News – 25/07/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Latest property data trust framework helps digitise conveyancing The Open Property Data Association (OPDA) has released the newest version of its property data trust framework which, among other benefits, will help key conveyancing information to be provided digitally. It will be easier for consumers to…
Read More →
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker

Matt Smith, Rightmove’s mortgage expert said: “We’ve seen average mortgage rates drop at a pace not seen for a while this week, faster than many expected as lender competition hots up. The first sub 4% rate for those with larger deposits and prepared to pay a higher fee is the headline-grabber, but we’ve also seen…
Read More →
Coastal and sea front property
Estate Agent Talk

Why You Should Invest in Herne Bay Property

Herne Bay, a charming coastal town in Kent, is fast becoming a hotspot for property investment. With its picturesque seafront, vibrant community, and excellent transport links, Herne Bay offers a wealth of opportunities for property investors. If you are considering a property investment and looking for estate agents in Herne Bay to guide you through…
Read More →
Breaking News

Breaking Property News – 24/07/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   The recent UK election, with a new Labour government, is set to have significant implications for lettings. As housing is a devolved matter in Wales, local governance and devolution will play a crucial role in shaping this sector. Williams & Goodwin The Property People,…
Read More →