The Importance of Airbnb Listing Pages
Uploading a top-notch listing page on Airbnb will maximise your chances of getting bookings. After all, in a world where first impressions are everything, blurry photos and confusing descriptions can be the difference between gaining a guest and losing one.
So, if you’re considering putting your rental up on Airbnb, think twice before you upload your page, because this article will highlight the importance of producing the perfect listing page.
Visibility and Search Ranking
Airbnb has released a list of factors that influence search results. Top of the list is quality of listing. They state that “the algorithm assesses many characteristics to evaluate listing and trip quality”, namely listing photos, listing characteristics and amenities and customer service and cancellation information. Higher-quality listings that have these details will rank higher in the search results.
Some guests will be searching for specific characteristics for their stays. Whether it’s a cot for the little one or a hot-tub for couples, make sure you’re listing all the amenities your property boasts so it ranks higher in their search results.
Ultimately, ensuring that your listing page has clear information and photos will lead to it being ranked higher and therefore more visible to possible guests. If you’re struggling to achieve the perfect listing page, or list multiple properties and need a hand managing them all it might be worth looking into Airbnb management services. Frank Porter offers listing management that includes “creating, listing and updating your property listing”. Investing in Airbnb management can be a sound way to maintain visibility on Airbnb and keep on top of enquiries, which is especially useful if you have multiple properties listed or manage your property along-side a full time job.
Guest Expectations and Communication
What a guest expects when they arrive is entirely dependent on your property’s listing page — you need to make sure that what you promise is what you deliver. Airbnb’s new Guest Favorite label (reserved for listings rated above 4.9 stars on average) is said to be another new factor in listing rankings. This means that good reviews are more important than ever. Creating a high-quality listing that accurately reflects what your rental has to offer is the best way to ensure your guests are happy and will leave positive reviews, boosting your listings visibility and frequency of bookings.
Communicate clearly what your amenities your property does and doesn’t include, that way your guests expectations will always be met and you can sleep easy knowing that you won’t be accused of misleading anyone in a review.
Competitive Advantage
The number of new Airbnb rentals uploaded continues to increase at a faster pace than the number of guests using the site to book, and so standing out from the competition is more challenging than ever. Let’s talk competitors — how many properties being listed are at the same price point, size and location as yours? Chances are, quite a fair few. If you want to make your Airbnb the property of choice for the potential guests perusing yours and your competitors’ rentals, having an outstanding Airbnb listing page is the place to start.
First Impressions Matter
We’ve all been there — flicking through Airbnb, trying to find the perfect holiday accommodation, and immediately discounting the rentals that have poor descriptions and strange photos. Your property could be perfect for a potential guest but if their first impression of it is not up to scratch, it’s likely that initial interest will not convert into the all-important booking.
To avoid this, make sure your property stands out from the crowd by producing the perfect listing page.
Producing the Perfect Listing Page
Airbnb have actually produced a handy YouTube video guide to setting up a successful listing, stating the following seven crucial parts that will keep the bookings coming in:
1. Using a mix of wide and detailed photos to give your potential guests a realistic sense of the property.
2. Using the title, description and amenities sections to highlight what makes your space unique.
3. Make sure you’re pricing your property in comparison to similar listings in your area.
4. Make full use of the calendar and booking settings so you can control how and when guests can book your property.
5. Use Airbnb’s functions to improve your ranking, including turning on Instant Book and encouraging your guests to leave reviews.
6. Respond to your potential guests queries quickly and accept as many booking requests as possible.
7. Make sure the payment system on your listing page is slick so guests can efficiently and automatically pay you upon booking.
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