The New Jersey areas with the least Airbnb’s REVEALED
- Peterson has the least Airbnb’s in New Jersey, with 0.38 per 1,000 people
- Wildwood is at the top of the ranking, with 368 Airbnb’s in the area, translating to 54.28 per 1,000 people
- The study uses data from Airbnb.com to identify the number of listings in each area, as well as the average price per night
A new study conducted by the real estate site New Jersey Real Estate Network identified the areas of New Jersey with the least Airbnb listings.
Since the rise in popularity in recent years, numerous cities and towns have seen a surge in property purchases and room rentals on the platform, as individuals hope to generate additional income.
First in the ranking is Peterson, the largest city in Passaic County. It has 20 listings, translating to just 0.38 per 1,000 households. The average nightly rate for an Airbnb in this area is $245.50.
Trenton, the state capital city, ranks second with 20 listings, translating to 0.58 listings per 1,000 households. The nightly rate here is slightly lower, averaging $110.55.
Third is Plainfield, a city in Union County, nicknamed ‘The Queen City’. There are 17 listings here, equal to 0.99 per 1,000 households. The average cost of staying here for one night is $351.06.
Hackensack, the most populous municipality in Bergen County, ranks fourth. It has 21 Airbnb listings, equating to 1.03 per 1,000 households. The average cost for an Airbnb here is $209.43 per night.
Linden, a city in southeastern Union County, ranks fifth with 21 Airbnb listings, translating to 1.28 per 1,000 households. The average cost of an Airbnb here is $155.14 per night.
The ten areas of New Jersey with the least Airbnb listings
| Rank | Location | Number of Airbnb Listings | Airbnb Listings per 1,000 households | Number of Households | Average Cost Per Night ($) |
| 1 | Peterson | 20 | 0.38 | 52,885 | $245.50 |
| 2 | Trenton | 20 | 0.58 | 34,322 | $110.55 |
| 3 | Plainfield | 17 | 0.99 | 17,125 | $351.06 |
| 4 | Hackensack | 21 | 1.03 | 20,290 | $209.43 |
| 5 | Linden | 21 | 1.28 | 16,452 | $155.14 |
| 6 | Rahway | 16 | 1.29 | 12,363 | $146.69 |
| 7 | Bridgeton | 10 | 1.37 | 7,274 | $324.90 |
| 8 | Englewood | 17 | 1.47 | 11,563 | $227.65 |
| 9 | Hoboken | 57 | 1.89 | 30,202 | $498.82 |
| 10 | East Orange | 65 | 2.14 | 30,357 | $213.66 |
Rahway, a city in southern Union County, is in sixth place. There are 16 listings here, equal to 1.29 per 1,000 households. The average cost of an Airbnb here is $146.69.
Bridgeton ranks seventh, there are 10 listings here, equating to 1.37 per 1,000 households. The average cost to stay in an Airbnb here is $324.90 per night.
Englewood, a city in Bergen County, ranks eighth with 17 Airbnb listings, translating to 1.47 per 1,000 households. The average nightly rate for an Airbnb here is $227.65.
Hoboken, a city in Hudson County, ranks ninth with 57 Airbnb listings, equating to 1.89 per 1,000 households. The average nightly rate for an Airbnb here is $498.82.
Finally, East Orange, a city in Essex County, with 65 total listings. This translates to 2.14 listings per 1,000 households. The average price for a night in an Airbnb here is $213.66.
Commenting on the findings, a spokesperson from New Jersey Real Estate Network said:
“These findings highlight the limited presence of Airbnb vacation rentals in certain areas of New Jersey, particularly in regions less frequented by tourists. In these quieter areas, fewer homeowners are offering rental options, which means visitors have a more restricted selection of accommodations compared to the busy coastal regions.
“While this may reduce opportunities for homeowners to earn extra income, it also preserves the local character and offers tourists a chance to explore quieter, less visited destinations in the state.”
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