The Property Ombudsman issues revised Codes of Practice to address ‘portal juggling’

On 1st October 2016, The Property Ombudsman (TPO) scheme will issue updated versions of all its Codes of Practice in order to address emerging industry issues; primarily the manipulation of internet portals, coined ‘portal juggling’.

The practice known as ‘portal juggling’ accuses agents of misleading consumers by removing and re-listing homes on property portals, enabling them to hide price cuts and give the impression a property is new to the market when it is not.

Other revisions to the Codes include:

  • Disclosure on pre-contract deposits – to clearly define the actions required to ensure all parties involved in a pre-contract deposit arrangement have agreed to the terms and conditions attached to the payment.
  • VAT on fees – to ensure all fees and charges are quoted inclusive of VAT.
  • Disclosure of referencing – adding the provision that landlords receive all relevant facts, regardless of whether the tenant has met or failed to meet the referencing criteria.

Gerry Fitzjohn, Chairman of the TPO Board, comments: “The decision was taken to carry out a full review of the Codes to reflect market developments and provide clear definitions of unfair practices. Our Codes already state that all advertisements must be legal, decent, honest and truthful, but now go one step further to clarify that ‘portal juggling’, in its various forms, is misleading to consumers. Evidence of member agents found to be carrying out such poor practice could be reported to the Disciplinary and Standard’s Committee (DSC), NTSEAT and/or local Trading Standards.

As the industry changes, it’s necessary to release new versions of our Codes to ensure agents fully understand their responsibilities and adhere to best practice.”

The Ombudsman, Katrine Sporle, will apply the new Codes of Practice when reviewing consumer complaints about events that have occurred after 1st October 2016 to determine whether or not a TPO registered member has breached the high level of standards required. Issues detailed in the new Codes will be covered in greater depth at TPO’s annual Conference ‘Raising Standards’ on 12th October at the National Conference Centre, Solihull.

The working group for the revised Codes involved trade associations, representatives from large and smaller agents in both sales and lettings and a representative from TPO’s independent Council. All TPO Codes of Practice have been revised including: Residential Estate Agents, Residential Letting Agents, Residential Estate Agents (Scotland), Residential Letting Agents (Scotland), Buying Agents, Property Buying Companies, Commercial and Membership Obligations.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Homebuyers face longer buying timelines

The latest research from Lyons Bowe suggests the homebuying process could become even slower in 2026: as the number of conveyancers operating across the UK is thought to have fallen by almost -13% while transaction volumes rise, placing further pressure on completion timelines. Lyons Bowe has analysed data on the number of active conveyancers in…
Read More
Breaking News

Breaking Property News 1/4/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Winning the AI Era: A Playbook for UK Estate Agencies The AI-Driven Rewiring of UK Estate Agency Thought Leadership by Andrew Stanton CEO Proptech-PR Real estate has historically been conservative, fragmented, and inefficient. A surge of startups, is introducing automation, data-driven decision-making, and better customer experiences. This…
Read More
Breaking News

What renters and landlords need to know ahead of major rental law changes

With just one month to go until the first phase of the Renters’ Rights Act comes into force, the leading professional body, Propertymark, is urging renters and landlords across England to understand how the changes could affect them. From 1 May 2026, the legislation will introduce some of the biggest changes to the private rented…
Read More
Estate Agent Talk

Tackling Empty Properties

A UK Perspective on Best Practice and Recommendations for Reform Propertymark, the UK’s leading professional body for property agents, has today published a comprehensive new position paper highlighting the urgent need for coordinated, practical and properly resourced action to bring long-term empty properties back into use. With over 359,000 homes sitting empty for more than…
Read More
Breaking News

Pet-friendly rentals plunge 39%

New research from Inventory Base reveals that the number of pet-friendly rental homes in England has fallen by -39% since the start of 2026, as landlords appear to be reducing the number of homes openly marketed as allowing pets ahead of the Renters’ Rights Act taking effect from 1st May. The Renters’ Rights Act (RRA)…
Read More
Breaking News

Latest Nationwide house price data showing a 2.2% increase

Industry reaction to Nationwide house price data showing UK annual house price growth picked up to 2.2% in March, from 1.0% in February. Nathan Emerson, CEO of Propertymark, comments: “An uplift in house prices will be welcomed by the market and suggests that buyer demand remains resilient despite ongoing economic headwinds. Improved sentiment, coupled with…
Read More