The worst areas where rental growth is swallowing up salary

Research by lettings platform Bunk – a modern agency saving landlords thousands of pounds with their innovative technology – has revealed where in the UK tenants are being squeezed when it comes to the affordability of rent and the amount of salary spent covering it.

Bunk looked at the current average annual rental cost of each area and what percentage of the average salary this accounts for, before looking at where has seen the largest increase in rent as a percentage of salary over the last year.

The research shows that across the UK rents have increased from an annual cost of £7,871 in 2017 to £8,110 last year. With the average salary in 2017 hitting £26,713, rent accounted for 29.5% of a tenant’s salary but with this increasing to £27,431, there has been a marginal increase of just 0.1% in rent to salary ratio.

However, this isn’t the case everywhere across the UK and while England, Wales and Northern Ireland have seen a drop in rent as a percentage of salary, this ratio has increased by 1.28% in Scotland.

The worst in the UK?

The City of London, where the average rent as a percentage of salary has increased from 35.9% to 48.2% in the space of a year – a 12.3% increase! This is down to an increase in rents but also a notable drop in the average salary which will no doubt sting for London’s high-end tenants.

Richmond ranks as the second-worst area of the UK, for rental affordability that is, with the rent to salary ratio increasing from 31.9% to 41.3% in a year, a jump of 9.4%.

Hackney follows as the third-worst in the UK and London for the squeeze on rental affordability, with rent as a percentage of wage increasing 8.9% in a year. No doubt partly due to an influx of wealthy hipsters and craft beer distilleries.

But the issue isn’t confined to London, with tenants in Rutland now paying 35.1% of their rent on getting by, compared to 29.2% a year ago, an increase of 7.7% and home to the biggest rental affordability squeeze outside of the capital.

It would seem no one is safe from the ever-growing issue of rental affordability with Nottingham home to the next biggest squeeze (+6%), while Midlothian (+5.6%) and Edinburgh (5.5%) have seen the biggest increase north of the border, sandwiching Elmbridge (5.6%).

Finally, Corby in Northampton has seen the percentage of salary spent on rent jump by 4.8% in a year along with the worst offender in Wales – Conwy.

Co-founder of Bunk, Tom Woollard, commented:

“Whilst there are some areas where strong growth in salaries has seen rental affordability actually improve for many, this research demonstrates that this isn’t the case across the board, and a lot of tenants are a lot worse off than we were just a year ago as a result of increasing rents and stagnant wage growth.

This isn’t an issue that is confined to London either. All over the UK, an overheating rental market is seeing tenants spend more cash on putting a roof over their heads, and it doesn’t look as if this will change anytime soon.

Tenants are already being stretched in terms of affordability and it will be interesting to see how much this gap grows now that the tenant fee has been introduced.

Traditionally letting agent fees won’t have been included as ‘rent’ but with many now passing these charges on via an increase in rent payments, we should see a notable spike in the cost tenants are paying and the percentage of their salary this accounts for.”

Location
2017
2018
% change in rent as a % of salary YOY
Average annual rent
Annual salary
Rent as a % of salary
Average annual rent
Annual salary
Rent as a % of salary
ENGLAND
£9,972
£29,565
33.7
£10,128
£30,411
33.3
-0.4
WALES
£6,120
£24,901
24.6
£6,182
£25,438
24.3
-0.3
SCOTLAND
£8,216
£27,412
30.0
£8,786
£28,116
31.3
1.3
NORTHERN IRELAND
£7,176
£24,972
28.7
£7,344
£25,759
28.5
-0.2
UNITED KINGDOM
£7,871
£26,713
29.5%
£8,110
£27,431
29.6%
0.1%
 
Worst 10 locations – by % increase of rent as a % of salary
Location
2017
2018
% change in rent as a % of salary YOY
Average annual rent
Annual salary
Rent as a % of salary
Average annual rent
Annual salary
Rent as a % of salary
City of London
£25,224
£70,179
35.9
£26,268
£54,498
48.2
12.3
Richmond upon Thames
£20,052
£62,858
31.9
£24,000
£58,127
41.3
9.4
Hackney
£21,024
£37,259
56.4
£22,272
£34,069
65.4
8.9
Rutland
£9,372
£29,578
31.7
£9,756
£24,751
39.4
7.7
Nottingham
£6,816
£23,370
29.2
£8,040
£22,894
35.1
6.0
Midlothian
£11,328
£26,628
42.5
£12,816
£26,607
48.2
5.6
Elmbridge
£18,924
£43,130
43.9
£23,796
£48,112
49.5
5.6
City of Edinburgh
£11,328
£34,341
33.0
£12,816
£33,312
38.5
5.5
Corby
£6,984
£23,531
29.7
£7,920
£22,948
34.5
4.8
Conwy
£6,088
£23,607
25.8
£7,043
£23,030
30.6
4.8

 

Sources
Rental Costs
England
Scotland
Wales
Northern Ireland
Salary Statistics

 

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Estate Agent Talk

Conservatories fall out of fashion

Conservatories fall out of fashion as fewer than one in 10 homes boast the former must-have feature   The latest market analysis from eXp UK has revealed that conservatories appear to have fallen out of favour with England’s homeowners, with fewer than one in 10 properties currently listed for sale offering the once-popular home improvement.…
Read More
Breaking News

95% of estate agents say homebuying reforms could speed up property transactions

The latest survey by GetAgent.co.uk has found overwhelming support from estate agents for the Government’s proposed homebuying reforms, with the vast majority believing the changes will create a faster, more stable and more efficient property market. The proposed reforms are designed to modernise the homebuying process by introducing greater upfront information, earlier legal certainty and measures…
Read More
Breaking News

Private rent and house prices, UK: July 2026

1. Main points Average UK monthly private rent increased by 3.3%, to £1,388, in the 12 months to June 2026 (provisional estimate); this annual growth rate remained unchanged from the 12 months to May 2026. Average rents increased to £1,446 (3.4%) in England, £843 (4.9%) in Wales, and £1,012 (1.3%) in Scotland, in the 12 months…
Read More
what is happening to house prices
Breaking News

Tenant demand continues to strengthen in Q2

The latest research by The Letting Partnership has found that tenant demand across England continued to strengthen during the second quarter of 2026, with 29.7% of all rental listings already securing a tenant. Demand has increased by 2.3% over the quarter and now sits 0.3% higher than the same time last year, demonstrating the continued…
Read More
Breaking News

Breaking Property News 22/7/26

Daily bite-sized proptech and property news in partnership with Proptech-X.     More kite flying on capping rents creates new uncertainty for investors Official data undermines rent cap folly as Burnham yo-yoing creates damaging market uncertainty More kite flying on capping rents has created new uncertainty for investors at the worst possible time. Analysis of…
Read More
Estate Agent Talk

Conveyancing keeps providing stability in uncertain market

New research from Lyons Bowe solicitors has found that conveyancing costs have remained remarkably steady as a proportion of house prices across the UK, providing essential reliability for homebuyers during another year of market and economic uncertainty. Lyons Bowe’s analysis found that the average cost of purchasing a freehold property increased from £1,383 in April 2025…
Read More