Think to yourself, when was the last time you left your mobile at home?
When was the last time you left your mobile at home? It seems that everywhere we go we have a mobile with us. Have you ever purposely left your mobile at home, or do you even feel secure enough to leave the house without your mobile?. As well as this, we’re constantly on our mobiles, whether it be communicating on Facebook, snapping an image on Instagram or watching the next TV episode on catch up TV. It’s predicted that over 75% of content on social media is viewed on a mobile, meaning more and more people are using mobiles as their main communication device.
Aside from this, the growth in mobile usage has proved extremely beneficial for advertisers, especially when it comes to targeting consumers. Mobiles have become significant when it comes to social media and advertising online as they are quick ways to draw in consumers. There are many ways to distribute your content as a property professional and we feel mobile friendly material is the way forward in today’s digital era. Providing mobile friendly material that’s engaging and is going to influence potential clients to your business can prove extremely difficult, especially if you’re new to this innovative way of advertising. We’ve provided our tips to creating perfectly optimised mobile content, enabling you to grow you agency in the mobile world.
Photography
Photography is a key part to engaging mobile users, as images can clearly stand out against the written material on the web. Using engaging images will draw readers to your content much more than a large piece of writing, as it’s more likely to stand out on a smaller screen such as a mobile. Facebook is particularly good for photography, as it allows you to post larger images and attach them to a link. As people scroll through the Facebook News Feed and see an image relating to an article, they are more likely to click it than a piece of writing. Whether you’re using Facebook or any other platform, photography should be a vital factor to consider, especially if you’re aiming at mobile users.
Go Mobile on Social Media
Social media is gradually going mobile and getting your business on these platforms is proving ever so important. The launch of Instagram in 2010 has sparked the development of several other mobile only social media platforms, such as Vine and Snapchat, which have proved ever so popular. These three platforms have led other developers to follow in their footsteps and develop a variety of mobile social media platforms, which could have the potential to replace Facebook and Twitter altogether. We’re quite certain, going mobile when it comes to social media is crucial for any property professional.
Clarity
Producing clear content may prove worthwhile especially if your readers are using a mobile. Whatever platform you’re using, making sure the content is clear is exactly what you should aim for when it comes to targeting mobile users. By creating a short, eye catching title, your blog is more likely to be read and stand out on a mobile, once it’s shared on a social media platform.
Optimise Your Content
Consider how your website feels when it comes to using it on a mobile. Many websites now apply their own mobile version to make it easy for clients to browse through their site. If you’re unable to create a mobile version of your site, try and create big buttons and clear layouts so it’s easy for a mobile user to browse your site.
Call to Action
Make sure each piece of content you publish on the web has a call to action. As a property professional, if you’re using Google Adwords, the call extension will encourage mobile users to call you specifically through the Google search engine. As well as the call extension, if you’re advertising through Google, you can clearly display your location without the need for the user to navigate away from the search engine and visit your site.
It’s quite clear by making things easier for the potential client to navigate on a mobile device, you’re more likely to generate the vital leads to grow your agency. As well as making things easier, it’s important to create clear, optimised and eye catching material and start innovating your agency by using mobile only social media platforms. By doing these things, you’ll attract mobile users and grow your agency to its full potential.
If you’re in need of optimising your social media, especially for a mobile audience, our brand new social media management service may help. We’re offering you the chance to innovate your agency, grow in the local community and adapt a critical marketing strategy in today’s competitive market. We cannot express how vital it is for agents to adapt an effective social media strategy, especially in such a competitive industry. To find out more about the service please click here.
Founded in 1989, VTUK is the UK’s leading independent property software company. Our award-winning software, widely acknowledged as setting the industry standard, is used by agents nationwide. Our products are bespoke, with specific software solutions for each distinct group of property professionals, including lettings and management agents, estate agents, councils, housing associations and many more.
Give us a call FREEPHONE 0800 3280460 or visit vtuk.com to find out how we can assist your business.
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