Time for high street agents to fight back

If the press or the markets are to be believed the high street estate agent has been on the ropes. The new kid on the block is Purplebricks, or Yopa, or Tepilo etc etc and they are comparable to Anthony Joshua apparently. But now it seems the high street agent has bounced back off the ropes and is coming out swinging.

The news this week that easyProperty is merging with The Guild and Fine & Country to offer a platform to high street agents to enable them to offer online sales is one of many signs that high street agents are willing to fight. And fight they must as online agents have changed our marketplace and those that stand still will get left behind.

Consumers are more cost sensitive than ever before and price discrimination is almost nigh on impossible now with the power of the internet making all our fees easily comparable. If your fee isn’t online, you might never get the phone call to ask how much you charge, and lets face it all agents dread that call, your staff might be expertly trained, but there will always be some clients that want to know the price and only the price.

I believe easyProperty have made a shrewd move, the high street agents can offer clients a set of skills the online agents are yet to master, the personal touch. I set up my company to offer just that, and to offer clients the best of both online and traditional agency skills and I think that appeals to the millennials and in fact appeals to everyone. People sometimes forget that selling your biggest asset is a huge, life changing decision. If you could offer someone a cheaper package, but still have the comfort blanket of a local office wouldn’t that be appealing?

It remains to be seen how The Guild members will react to their second offer of an online platform, but I expect many Guild members will react more favourably than The Fine & Country members who might struggle to see how a budget brand like ‘easy’ sits next to the fantastic premium brand that they have built over the years.

High street estate agents need to remember that supermarkets do it: basic, standard, premium. It can easily be done, but the branding needs to be different and most importantly it needs to work for your business.

But it’s not just us, there are now numerous companies offering hybrid options, now the high street agent is fighting back, how will the onlines react?

Written by mark@love2move.co.uk

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website.

You May Also Enjoy

Breaking News

Breaking Property News – 28/02/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Birchgrove and Hybr launch intergenerational living scheme A unique partnership will see students, key workers and retirees live together at new north London retirement development. Birchgrove, the UK’s leading provider of rented retirement homes, and Hybr, the UK’s leading student letting platform, today announce an industry-first…
Read More
Estate Agent Talk

Benefits Of Choosing Roger Bates Properties

Roger Bates Properties stands out as a prominent real estate agency that offers a myriad of benefits to individuals seeking to buy, sell, or invest in real estate. With a stellar reputation and a commitment to excellence, choosing Roger Bates Properties can prove to be a decision that yields numerous advantages. 1. Experience and Expertise…
Read More
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker – 28/02/24

The average 5-year fixed mortgage rate is now 4.80%, up from 4.59% a year ago The average 2-year fixed mortgage rate is now 5.15%, up from 4.92% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.73%, up from 4.64% a year ago The average 60% LTV 5-year fixed mortgage rate is now 4.30%, up from 4.25% a year ago The average monthly mortgage payment on a…
Read More
Love or Hate Rightmove
Breaking News

Rightmove calls for stamp duty reform with only 4% of London homes exempt

Ahead of the Spring Budget on March 6th, the UK’s biggest property website Rightmove suggests three policy reforms that could help people moving home: A reform of stamp duty to consider regional property price variations: Only 4% of homes in London are stamp duty exempt for all buyers, compared to 71% in the North East Less than…
Read More
Breaking News

Breaking Property News – 27/02/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Alto reveals ‘next generation’ of Lettings Progression Alto, software for estate agents and part of Houseful, has revealed further information about the improvements being rolled out in 2024 to drive a step change in business efficiency for letting agents. Leading the way is a…
Read More
Home and Living

The Versatility of Parquet Flooring in Contemporary Homes

What comes into your mind when you hear about parquet flooring? Most probably Victorian era, historic estates, grand ballrooms, and grand mansions but what if I tell you that the parquet flooring has redefined itself with warmth, texture, and classic elegance? Parquet flooring in contemporary homes is a delight to the eyes because when you…
Read More