Time for high street agents to fight back

If the press or the markets are to be believed the high street estate agent has been on the ropes. The new kid on the block is Purplebricks, or Yopa, or Tepilo etc etc and they are comparable to Anthony Joshua apparently. But now it seems the high street agent has bounced back off the ropes and is coming out swinging.

The news this week that easyProperty is merging with The Guild and Fine & Country to offer a platform to high street agents to enable them to offer online sales is one of many signs that high street agents are willing to fight. And fight they must as online agents have changed our marketplace and those that stand still will get left behind.

Consumers are more cost sensitive than ever before and price discrimination is almost nigh on impossible now with the power of the internet making all our fees easily comparable. If your fee isn’t online, you might never get the phone call to ask how much you charge, and lets face it all agents dread that call, your staff might be expertly trained, but there will always be some clients that want to know the price and only the price.

I believe easyProperty have made a shrewd move, the high street agents can offer clients a set of skills the online agents are yet to master, the personal touch. I set up my company to offer just that, and to offer clients the best of both online and traditional agency skills and I think that appeals to the millennials and in fact appeals to everyone. People sometimes forget that selling your biggest asset is a huge, life changing decision. If you could offer someone a cheaper package, but still have the comfort blanket of a local office wouldn’t that be appealing?

It remains to be seen how The Guild members will react to their second offer of an online platform, but I expect many Guild members will react more favourably than The Fine & Country members who might struggle to see how a budget brand like ‘easy’ sits next to the fantastic premium brand that they have built over the years.

High street estate agents need to remember that supermarkets do it: basic, standard, premium. It can easily be done, but the branding needs to be different and most importantly it needs to work for your business.

But it’s not just us, there are now numerous companies offering hybrid options, now the high street agent is fighting back, how will the onlines react?

Written by mark@love2move.co.uk

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website.

You May Also Enjoy

Home and Living

Top 4 Indications That Your Two Story Home is in Need of Pest Control

Have you noticed tiny pests crawling around your home? Pests are more than just a nuisance. They can cause damage and spread diseases. If you live in a two story home, it can be even harder to spot the signs of an infestation. Knowing what to look for is the key. In this guide, we…
Read More
Estate Agent Talk

Matching Your Needs: Choosing The Ideal Residential Property Management Services

Owning residential properties can be an excellent investment, but managing them can quickly become hard. From handling tenant issues to maintenance and rent collection, it’s a time-consuming task. Fortunately, there is a solution—property management services. They can handle these tasks for you, freeing you to focus on other priorities. However, with so many options available,…
Read More
Breaking News

Third of Private Renters Are Struggling to Afford Their Rents Says New Research

Over a third of all private renters are finding it difficult to afford their rent according to new research out today. Whilst overall 35 per cent of renters said they were finding it difficult or very difficult to afford their rent, this proportion increased to 56 per cent for those not in work due to…
Read More
Home and Living

Why Select High-Quality Shower Drains for Stunning Wet Room Design

A wet room is a fully waterproofed bathroom with an open shower area, where the floors and walls are designed to handle water exposure. One of the most important aspects to consider when designing a wet room is your shower drain. With a great range of available designs, homeowners and those in the construction industry…
Read More
Breaking News

Bank of England’s decision to hold the Base Rate – Industry Reaction

The Bank of England held interest rates at 5.25% for the seventh time in a row. The decision comes despite official figures yesterday which revealed inflation had fallen to the Bank’s target of 2% for the first time in nearly three years. Here are some thoughts from the property industry.   Rightmove’s mortgage expert Matt…
Read More
Breaking News

Breaking Property News – 20/06/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   OpenBrix, Home, & TDS unite to digitally upgrade the tenant user experience Full disclosure Adam Pigott and the team at Openbrix are one of my original and long serving clients in my day job of getting proptechs from MVP to exit (Proptech-PR). But as…
Read More