Marketing is an important part of the job for a real estate agent. Not only to capture new clients who want to sell a house, also to contact possible buyers. In an increasingly competitive commercial market, it is important to get your business out there and be different from competitors. It is easy to only think off the online tools in this time where technology is at the heart of marketing campaigns. But, old school tools are also still at place. Today we would like to put the spotlight on banners and how they can be used in different ways by estate agencies, whether the company is big or small.
There are different types of banners; from roll-up banners to flags and fence banners. All offer a way to communicate advertising messages, for example the advantages of working with a specific real estate agency or to communicate an open house. Roll-up banners are really easy to move, lightweight and don´t need to be attached to any wall. This makes them adapt to be placed for example at the entrance of a real estate agency to lure people. Custom banners for example can be placed at the fence of a house that is for sale. For banners UK you can visit an online printer to make an own design and get them printed and ordered with just a few click through the website.
Powerful advertising banners
One of the most influential communication weapons in the banner range are flags. They are convenient, effective and make an impression wherever they are being used. The advantage is also that they can be ordered at a low cost compared to other advertising tools such as illuminated signs. Flags are a perfect means to increase visibility for a real estate agency and can be used on the outside of a building or at a house that has to be sold. As with roll-up banners and fence banners, flags will attract the attention of passers-by and work great to reach a general public.
Creating the perfect banner
To differentiate your company from others, it is important to create a company image and communicate this with all the marketing activities. When designing a banner it is important to use the corporate image. Of course the company name must appear on the banner and if you use the banner at eye height you can also include details like a sales slogan or a presentation of the services that the estate agency offers. To attract the attention use an eye-catching element like a photo. Just make sure the banner is not overloaded with information but only provides the immediately understandable message.
Conclusion: offline marketing tools like banners still offer great value to real estate agencies and can´t be overlooked if you want to get your business out there.
Author: Estate Agent Networking UK
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