What should you be posting to Social Media?

October 20, 2016

I have seen a strong usage and great diversity from businesses using social media during 2016 and I really expect 2017 to see even more time and finances being dedicated to the likes of Facebook, Twitter, LinkedIn and YouTube.

I see more and more success stories from social media be it new businesses launching simply on social media to established businesses having increased their turnover and offerings thanks to new customers found on social channels. So social media works is what this all tells us, but how do we go about making social media work from us, how best do we achieve a good return on investment on our efforts we dedicate to it?

I do frequently say that we must first establish a difference between simply being on social media to succeeding on social media – A presence today is simply not enough to get results, you have to engage, educate and entertain.

Here are some very basic tips that should help to get results from using Social Media for Estate Agents / Property Industry:

  • Do not rely on just simply being on social media, make sure you are active.
  • Do not rely just on text updates, make sure your content is attractive enough to gain a click through and engagement. By being more creative with you posts you are more likely to gain more re-tweets, shares, likes and comments which is an important part of succeeding on social media.
  • Make sure the content you share, be it blogs, images or videos, is original to yourself – Try and avoid using other people’s work. If you can get free time, spend it on building your own portfolio of photographs, your own video clips, your own written content.
  • Think about timing of updates. Most audiences, especially to smaller businesses, are more responsive at certain times of the day – Study the likes of Twitter and Facebook analytics which will show you what updates are working the best and when.
  • Be responsive to other people and businesses using social media. Just like you would at a local early morning business networking breakfast meeting, it is important to not only speak about your own business and requirements, but also to listen to and help / encourage other people’s. Spend time to look over social media, pick out updates to comment on and share/like – Watch, listen and read other people’s content and try and engage with them, it is a great idea to share tips and ideas with people, especially those posing questions on social media.a

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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