What should you be posting to Social Media?
October 20, 2016
I have seen a strong usage and great diversity from businesses using social media during 2016 and I really expect 2017 to see even more time and finances being dedicated to the likes of Facebook, Twitter, LinkedIn and YouTube.
I see more and more success stories from social media be it new businesses launching simply on social media to established businesses having increased their turnover and offerings thanks to new customers found on social channels. So social media works is what this all tells us, but how do we go about making social media work from us, how best do we achieve a good return on investment on our efforts we dedicate to it?
I do frequently say that we must first establish a difference between simply being on social media to succeeding on social media – A presence today is simply not enough to get results, you have to engage, educate and entertain.
Here are some very basic tips that should help to get results from using Social Media for Estate Agents / Property Industry:
- Do not rely on just simply being on social media, make sure you are active.
- Do not rely just on text updates, make sure your content is attractive enough to gain a click through and engagement. By being more creative with you posts you are more likely to gain more re-tweets, shares, likes and comments which is an important part of succeeding on social media.
- Make sure the content you share, be it blogs, images or videos, is original to yourself – Try and avoid using other people’s work. If you can get free time, spend it on building your own portfolio of photographs, your own video clips, your own written content.
- Think about timing of updates. Most audiences, especially to smaller businesses, are more responsive at certain times of the day – Study the likes of Twitter and Facebook analytics which will show you what updates are working the best and when.
- Be responsive to other people and businesses using social media. Just like you would at a local early morning business networking breakfast meeting, it is important to not only speak about your own business and requirements, but also to listen to and help / encourage other people’s. Spend time to look over social media, pick out updates to comment on and share/like – Watch, listen and read other people’s content and try and engage with them, it is a great idea to share tips and ideas with people, especially those posing questions on social media.a
You May Also Enjoy
Alterations can change a property’s rebuild cost
‘Don’t get caught short’ warning to homeowners from valuations experts – alterations can change a property’s rebuild cost Properties change over time. Homeowners may add an extension, upgrade a kitchen or bathroom, alter the layout, or even change how the building is used, but when do those changes mean it’s time for a new rebuild…
Read More 
HMO conversions hit investors for £82,000 on average
The average cost of converting a property into a house in multiple occupation (HMO) is estimated at more than £82,000 across England, according to new research by residential property management specialist, Rushbrook, although investors looking to avoid the conversion process have more than 2,500 existing licensed HMOs available to purchase. Rushbrook analysed HMO property listings across…
Read More 
Selling a HAUNTED house?
Property lawyer reveals whether you have to tell buyers about ghosts HOMEOWNERS selling a property with a spooky reputation have been warned that its haunted history could come back to bite them if a nervous buyer starts asking questions. From unexplained footsteps and doors opening by themselves to tales of former residents refusing to…
Read More 
Renters call for greater transparency in HMOs
National findings released as 1 in 5 tenants report feeling unsafe at some point during their tenancy because of a housemate Rising housing costs pushing more people towards shared accommodation 42% of tenants received no information about their housemates before moving in 60% wish they had known more about who they would be living with…
Read More 
Housing Insight Report: August 2026
August’s figures reveal a housing market where activity continues, but buyers are taking a more cautious approach, making realistic pricing and negotiation increasingly important. Meanwhile, growing tenant demand and limited rental supply continue to create challenges across the lettings market, highlighting the different pressures facing buyers, sellers, landlords and renters. Nathan Emerson, CEO of Propertymark,…
Read More 
How to spot and prevent damp and mould in your home
As temperatures fall and homes become more susceptible to condensation and moisture, Propertymark is urging tenants and homeowners to be aware of the signs of damp and mould and take action early to protect their homes and their health. Two-year-old Awaab Ishak died from a severe respiratory infection after being exposed to damp and mould…
Read More