Why Agents Should Love the C – Word – A 60 second read

August 23, 2016

I absolutely loved the Olympics.

And not just because Team GB did us proud.

For me it was a celebration of some of the greatest virtues human beings can have, hard work, dedication, camaraderie, striving to be better and doing something positive with our lives.

All of the above qualities are evident in the vast majority of athletes competing in the Olympics – whether they won a medal or not.

I’ve watched in awe at the efforts and achievements of the likes of Mo Farah, Laura Trott and Jason Kenny, Usain Bolt, Michael Phelps and all of the countless other champions and medallists who have illuminated Rio.

They may come from different countries, backgrounds, races and take part in a variety of sports but one thing unites them – The C word – Consistency.

And that consistency begins far away from the bright lights, podiums and adulation.

It’s the consistency of training hard every day. Doing that extra stint when your body is begging you to stop –the elite athletes push their boundaries consistently.

Natural talent is one thing but being disciplined and motivated enough to be consistent sets apart the great from the good.

When that consistency is applied to hard work and talent, people realise their true potential.

I believe the same can be said for how estate agents communicate with potential clients and ultimately how well they do in winning instructions.

When it comes to promoting your agency the C word is also very important.

Be consistent with your blogging – at least fortnightly.

Be consistent with direct mail – At least once a quarter.

Be consistent in changing your email signature regularly to communicate different aspects of your brand. Special offers etc.

Be consistent in your agency’s support to the local community. Not just summer fetes once a year.

And be consistent with your email marketing – again at least once a month if you already send out fortnightly blogs.

So here’s to the supermen and women at the Rio Olympics and here’s to being consistent!

Thanks for reading

Jerry

PS: My ‘at your office’ course – How to Power up Your Agency’s PR is now up and running. For more info drop me a line.

 

 

 

 

You May Also Enjoy

Breaking News

Zoopla House Price Index Reaction

The latest index from Zoopla shows that: – First-time buyers are targeting homes worth £10,000 more than a year ago, with average prices up 4.3% to £254,750 – nearly 3x the rate of UK house price growth There are 6% fewer first time buyers in the market than this time last year, but those that…
Read More →
Breaking News

First-time buyers target homes worth £10,000 more

Housing market activity is holding up in the face of uncertainty, though with fewer buyers than a year ago the outlook remains finely balanced.   First-time buyers are targeting homes worth £10,000 more than a year ago, with average prices up 4.3% to £254,750 — nearly 3x the rate of UK house price growth There…
Read More →
Home and Living

The garden upgrades that can add the most value

The garden upgrades that can add almost £9K to your home’s value this summer   With summer traditionally one of the busiest periods for the property market, new research from Yopa reveals that adding a garden room or home office could boost the value of the average UK home by almost £9,000 after costs, making it…
Read More →
Breaking News

Property values climb in Q1

The latest Property Market Index Review by London lettings and estate agent, Benham and Reeves, has revealed that the property market lost momentum during the first quarter of 2026, with house prices showing signs of recovery following the previous quarter’s fall.   The Benham and Reeves Market Index Review The Benham and Reeves Property Market Index…
Read More →
Breaking News

Propertymark backs move to commonhold

Propertymark has welcomed proposals from the Ministry of Housing, Communities and Local Government to phase out the sale of new leasehold flats in England and Wales, while warning that the transition to commonhold must be carefully managed to avoid market disruption and consumer confusion. Responding to the UK Government’s consultation on “Moving to commonhold: banning…
Read More →
Letting Agent Talk

Phasing out leasehold flats is the right thing to do

Propertymark has welcomed UK Government proposals to ban the sale of new leasehold flats and replace them with a commonhold system designed to give homeowners greater control over their properties. Responding to a consultation launched by the Ministry of Housing, Communities and Local Government, Propertymark said the reforms could help tackle many of the long-standing…
Read More →