Why Agents Should Love the C – Word – A 60 second read

I absolutely loved the Olympics.

And not just because Team GB did us proud.

For me it was a celebration of some of the greatest virtues human beings can have, hard work, dedication, camaraderie, striving to be better and doing something positive with our lives.

All of the above qualities are evident in the vast majority of athletes competing in the Olympics – whether they won a medal or not.

I’ve watched in awe at the efforts and achievements of the likes of Mo Farah, Laura Trott and Jason Kenny, Usain Bolt, Michael Phelps and all of the countless other champions and medallists who have illuminated Rio.

They may come from different countries, backgrounds, races and take part in a variety of sports but one thing unites them – The C word – Consistency.

And that consistency begins far away from the bright lights, podiums and adulation.

It’s the consistency of training hard every day. Doing that extra stint when your body is begging you to stop –the elite athletes push their boundaries consistently.

Natural talent is one thing but being disciplined and motivated enough to be consistent sets apart the great from the good.

When that consistency is applied to hard work and talent, people realise their true potential.

I believe the same can be said for how estate agents communicate with potential clients and ultimately how well they do in winning instructions.

When it comes to promoting your agency the C word is also very important.

Be consistent with your blogging – at least fortnightly.

Be consistent with direct mail – At least once a quarter.

Be consistent in changing your email signature regularly to communicate different aspects of your brand. Special offers etc.

Be consistent in your agency’s support to the local community. Not just summer fetes once a year.

And be consistent with your email marketing – again at least once a month if you already send out fortnightly blogs.

So here’s to the supermen and women at the Rio Olympics and here’s to being consistent!

Thanks for reading

Jerry

PS: My ‘at your office’ course – How to Power up Your Agency’s PR is now up and running. For more info drop me a line.

 

 

 

 

You May Also Enjoy

Breaking News

Breaking Property News – 28/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   tlyfe the tenant App gets huge marketing boost from national team tour from the Openbrix team As many will know tlyfe, powered by OpenBrix, is the UK’s most innovative tenant lifecycle app, taking the stress out of the move in process and helping to…
Read More
Breaking News

Over Four Out Of Five Tenants Unaware Of The Renters Reform Bill

OVER four out of five tenants remain unaware of the Renters (Reform) Bill and its contents, according to new research. The data comes from a representative survey of over 2,000 private renters conducted by the TDS Charitable Foundation, which works to advance education about housing rights and obligations in the private rented sector. The Bill…
Read More
Estate Agent Talk

What is Property Damage in a Personal Injury Case?

Property damage refers to any damage that affects things instead of a person. This might include damage to your car, house, etc. As such, it is not regarded as a personal injury case. However, when an individual is injured when the accident occurs, the affected person can file a personal injury claim. A typical example…
Read More
Love or Hate Rightmove
Breaking News

Rightmove comment on new 99% first-time buyer mortgage product

Matt Smith, Rightmove’s mortgage expert said: “It’s encouraging to see lenders continuing to try to innovate in the mortgage market, even after the government abandoned its own plans to encourage lower deposit mortgages in the Spring Budget. This new product has the potential to help some first-time buyers who fit the affordability criteria, but are struggling…
Read More
Breaking News

Breaking Property News – 27/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Coadjute ahead of the game as they are already licensed to provide digital TA6 Forms to property stakeholders This week, the Law Society announced its TA6 Form will now include Material Information as per the the National Trading Standards Estate and Letting Agency Team…
Read More
Breaking News

Breaking Property News – 26/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Sharing Success: The Guild Conference and Awards celebrate Member achievements The QEII Centre in Westminster, London, was abuzz with excitement on Friday, 22 March 2024, as The Guild of Property Professionals hosted its highly anticipated annual Guild Conference and Awards. Under the theme ‘Sharing…
Read More