Why do agents leave their dry wipe target boards on display in the office?

Over the last few weeks, I have been in London visiting agents … and there is one thing I have noticed that I find very very strange.

On public display in a lot of these offices, for all the world to see …. a dry wipe board.

No ordinary dry wipe board .. ooo no … this is special board

.. it has a grid on it ..with everyone’s name in a column down the left hand side .. then across the top row, such wonderful acronyms as MA’s, FV’s, Views, Mve Ins, MTGE Apts, Sign Ups, TT Pack …. then in each square – a diagonal line from top right to bottom left … and in the bottom right hand corner a massive number and in the top left hand corner ..a smaller number.

… then at some other agencies, they didn’t have the diagonal lines, but a small box in the corner of each grid square … again that had the big number in and the small number in the bigger box

… all I can say is I felt sorry for Steve from on agency in Chiswick the other the other week … it was the 28th of the month and he wasn’t doing very at all .. in fact I felt quite sorry for him (even though I never met him!)

Come on guys … you might as well put a sign on the desk saying …. “you are a number for my board .. let me sell you something … would you like a Views or a Sign Up”.

Hey, here is a really good idea … why not write down everyone’s personal measurements, or number of alcohol units drunk in the last 28 days, we could even list everyone’s salaries … no no even better, a running total of commission to be earned this month …

People dont like to sold to … so why blatantly advertise the fact.

Just sayin’


… for more thoughts on estate and lettings agency .. visit the Linkedin Library on getting more vendors and more landlords to use your lettings and estate agency … https://www.linkedin.com/today/author/102567620

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

You May Also Enjoy

Who are Rentd
Letting Agent Talk

Renters (Reform) Bill Dropped – Thoughts from the Industry

The Renters (Reform) Bill has been dropped as a result of the general election being called. Here are some thoughts from within the property industry. Ben Beadle, Chief Executive of the National Residential Landlords Association: “It is hugely disappointing that this Bill will not now make it into law. The news comes despite the fact that…
Read More
Estate Agent Talk

July 4 General Election – Thoughts from the Industry

Prime Minister, Rishi Sunak has called a general election for July 4, 2024, citing now being the time for the people of Britain to choose the next government. Here are some thoughts from within the property industry. Tim Bannister, Rightmove’s property expert: “A look back at recent elections shows that house prices and activity usually…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker

Matt Smith, Rightmove’s mortgage expert said: “Today’s inflation drop feels like an important milestone on the road to the first Base Rate cut. There’s been some to-ing and fro-ing over whether we’ll see a summer Base Rate cut, but today’s news will likely reinforce some of the positive words coming from the Bank of England…
Read More
Estate Agent Talk

Rayner right to be ambitious on housebuilding

At UKREiiF, Angela Rayner, Shadow Housing Secretary made several commitments to help solve the UK’s housing crisis including new towns, greater numbers of affordable housing, a return of housing targets and a clear design code criteria. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “Although election season is the time for…
Read More
Breaking News

Comment on Land Registry’s House Price Index showing an annual rise of 1.8%

Commenting on Land Registry’s UK House Price Index showing an annual rise of 1.8%, Daniel Austin, CEO and co-founder at ASK Partners, said: “The property sector is recovering. Rent values have seen sustained growth, positioning real estate as reasonably valued in comparison to gilts and presenting growth potential. In the realm of commercial real estate,…
Read More
Breaking News

Breaking Property News – 22/05/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Sunak calls General election for 4th July 2024 – American Independece Day Many pundits feel that post the General election Rishi Sunak will fly off to Silicon Valley, so maybe holding the General election on American Independence Day is no coincidence! The real carnage…
Read More