Why do agents leave their dry wipe target boards on display in the office?

Over the last few weeks, I have been in London visiting agents … and there is one thing I have noticed that I find very very strange.

On public display in a lot of these offices, for all the world to see …. a dry wipe board.

No ordinary dry wipe board .. ooo no … this is special board

.. it has a grid on it ..with everyone’s name in a column down the left hand side .. then across the top row, such wonderful acronyms as MA’s, FV’s, Views, Mve Ins, MTGE Apts, Sign Ups, TT Pack …. then in each square – a diagonal line from top right to bottom left … and in the bottom right hand corner a massive number and in the top left hand corner ..a smaller number.

… then at some other agencies, they didn’t have the diagonal lines, but a small box in the corner of each grid square … again that had the big number in and the small number in the bigger box

… all I can say is I felt sorry for Steve from on agency in Chiswick the other the other week … it was the 28th of the month and he wasn’t doing very at all .. in fact I felt quite sorry for him (even though I never met him!)

Come on guys … you might as well put a sign on the desk saying …. “you are a number for my board .. let me sell you something … would you like a Views or a Sign Up”.

Hey, here is a really good idea … why not write down everyone’s personal measurements, or number of alcohol units drunk in the last 28 days, we could even list everyone’s salaries … no no even better, a running total of commission to be earned this month …

People dont like to sold to … so why blatantly advertise the fact.

Just sayin’

Christopher

… for more thoughts on estate and lettings agency .. visit the Linkedin Library on getting more vendors and more landlords to use your lettings and estate agency … https://www.linkedin.com/today/author/102567620

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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