Why PurpleBricks Is Beating You
Most estate agents don’t prioritise email leads from Rightmove and Zoopla. It stands to reason, if an enquiry was serious they would call. But reason is WRONG. This outdated belief about enquiries is costing High Street estate agents dearly. PurpleBricks is winning, at your expense.
LeadPro is a free tool from Property Technology ltd, that will help you compete with Purple Bricks.
- Portals now produce more email leads than calls.
- 62% of enquiries are sent by email after office hours.
- Consumers now expect 24/7 service
- Millennials never call anyone, ever!
Purple Bricks instantly responds to every email enquiry 24/7
Perhaps you’ve run an estate agency for many years, perhaps you’ve just started. Either way if you try enquiring for a PurpleBricks property on Rightmove you’ll see how Landlords, Vendors and consumers want you to deal with enquiries.
LeadPro is your answer to the threat of online agents
LeadPro is a free technology that instantly responds to all enquiries 24/7 making sure you can complete with PurpleBricks
If agents could have it their way, all the time wasting enquiries would disappear. Freeing negotiators to do their favourite job: closing deals. LeadPro is a free tool for estate agents that instantly replies to portal enquiries, acknowledging their receipt and providing the enquirer with a short questionnaire to assess their suitability. The product was built to qualify enquiries and filter out the time wasters.
What kind of questions are agent’s using to qualify leads
The most popular sales qualification questions include:
- Do you have a property to sell?
- Are you relying on selling your property to buy another?
- Are you a cash buyer?
- Do you have a mortgage in principle?
- How much of a deposit do you have available?
- Would you like introduced to a mortgage broker?
- Would you like introduced to a solicitor?
The most popular lettings qualification questions include:
- When do you want to move?
- What is your occupation?
- What is your house hold income?
- Do you have pets?
- Are there any smokers?
- Can you provide a UK guarantor?
- Can you pay rent in advance?
84% of consumer enquiries are filling out the qualification questions
This means negotiators know who’s the most important person to call, in order to get a deal along. There is a psychology in turning enquiries into potential buyers or renters, one that takes time to perfect and utilise effectively. Technology won’t replace negotiators but it can empower them.
How LeadPro works:
- Responds to all portal enquiries In a few seconds.
- Enquirers complete a simple qualification questionnaire.
- Agent receives qualified enquiries In minutes
Qualifying leads on emails versus phone calls
At the moment, it is typical for agents to come in on a Monday to an inbox full of enquiries that need to be qualified. Similarly agents would have a call list that they would have to power through every other day. Using phone calls to qualify leads has its pros and cons. A good negotiator can build rapport and cross sell products and properties. However agents can interrupt people while they are at work, and, some agents try to adopt scripts that often sound very forceful and can deter a lead from warming up and potentially purchasing. When negotiators do have can a conversation with clients, it fast tracks past the ‘interrogation stage’ meaning negotiators can have a real conversation, and build a relationship with the client.
A survey taken by Proquest found that out of over “25,000 calls (actual live, telephone conversations with real estate prospects), 21% bought or listed a home within 30-90 days, 48% closed a transaction within 4-12 months, and 31% didn’t qualify.” Let’s get into the maths here: if an agent spends 5 minutes for every call they are spending thousands of hours a year chasing ‘potential leads.’ “Research shows that 35-50% of sales go to the vendor that responds first.” (source insidesales.com) LeadPro can make your company first, with an instant questionnaire that gets sent to enquiries and the data then gets sent to the agent. The questionnaire is customisable by the agent, but a general template includes questions about income, move date and occupation.
Going back and forth on emails or calls, or just trying to figure out who may be a lead isn’t efficient enough and can be wasting a lot of valuable time. LeadPro offers a more precise solution for agents, with 84% of people who enquire going on to the pre-qualification questionnaire.
Benefits to an Estate Agent
Move faster:
- Cut through the noise of time wasters.
- Save hours of calls.
- Quick set up, just link your email.
Supercharge your business:
- Capture attention and commitment from leads.
- It’s free and easy to use.
- Get the right people looking around the right properties.
Convert qualified leads into sales
In business there are leads and converts, but outside of the business world these are people and buyers, and so there is always space for these people to change their minds and not buy. People may be unable to make a decision, or simply not have the right budget. It sounds tough, but these people are the time wasters, the ones that agents can do without chasing up. There are a lot of potential issues with leads that lead to only “25% of leads” being deemed “legitimate and should therefore advance to sales.” (Source: Gleanster Research) LeadPro sets a new standard of qualifying leads, and with the free service and ability to cancel anytime, it’s amazing to imagine the lengths it can take your company. To get started Visit: www.propertytechnology.co.uk or Call: 020 3290 1051
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