Why Sharing The ‘Right’ Content Is So Important

When trying to draw prospective clients to your agency and engage with them to use your services for the purchase or sale of their home, you need them to see you and your agency as experts within the field. Let’s be honest, people only want to trust their business to somebody who is knowledgeable and they can put their trust in.

That is why it is so important to consider the content you share.

Your content needs to engage with your audience, showcase that you are an expert within your property sales, purchasing and letting. The more your content engages the more trust you build and the more likely you are to draw in business.

What Is Content?

Content is in everything that you share. When listing a house for sale, the content relates to the images you are sharing, the descriptions, the layout and where this can be accessed.

It relates to your website, any blog posts, ebooks and videos.

How To Create Compelling Content

So, how does compelling content get created?

Before you start sharing anything and everything, take a moment to consider a few points.

  • You need to think about your clients. What is it that they need from you. If you are selling their house, who is that property likely to attract? What makes this property unique to others in the local area? Why should people buy this one?
  • How do you want your brand to be perceived? Your content is a visual and written reflection of you and your business. It is crucial that you share content that enhances your branding.
  • What is the benefit of this content? You need your content to bring about a benefit to your readers and clients. It could be educational, where you are sharing tips on how to stage your a property, it could be informative, such as sharing information around the local housing market and it can be sales driven.

So before you start creating, you need to take a moment and ensure you have the tools you need. Get your mac working at optimum level and delete them junk items. Make sure you have a quality camera and ensure you have the needed software to edit and make sure your photographs are of professional quality.

Time to create content.

  • Decide on the type of content you will be sharing. You want to ensure that your content varies in type to cover a wide client base need.
  • Even if you are sharing an image on social media, you need to still consider the quality of the written content you share. The images and the words need to complement each other.
  • Consider how the content will be shared. There are many tools that can be used to share the content that you create. The type of content will determine where some of it gets shares. Such as a property for sale is more likely to be shared on your website, in your agency and even emailed to prospective clients. Whilst a blog post you may wish to share on your website, social media and in your newsletter.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website.

You May Also Enjoy

Home and Living

Expert reveals the exact date parents must start renovating in time for summer

Loft and attic renovations are gaining popularity this spring, with nearly 11,000 monthly Google searches, highlighting them as one of the top home renovation projects Brits are planning in the coming weeks. Loft conversion specialist Sally McClean, loft conversion specialist from Enfields loft conversions Rooftop Rooms, shares the exact dates homeowners should start their renovations…
Read More
Breaking News

Nationwide HPI – Annual house price growth steady in March

Annual rate of house price growth remained stable in March at 3.9%, unchanged from February Northern Ireland remained the top performing area, with annual price growth accelerating to 13.5% London weakest performing region, with 1.9% year-on-year rise Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “UK house price growth remained stable in March…
Read More
Breaking News

Tenants and landlords must be aware of new electrical safety standards in Northern Ireland

Propertymark has urged tenants and landlords in Northern Ireland to be aware of new electrical safety standards that begin on 1 April 2025.   On 19 November 2024, the new regulations were approved by the Northern Ireland Assembly in response to a public consultation throughout September 2023.   From 1 April 2025, the regulations introduce the responsibility for…
Read More
Countryside
Breaking News

End to rent adjudication measures in Scotland

Letting agents across Scotland will welcome the news that the temporary rent adjudication measures end on 31 March 2025. The Cost of Living (Tenant Protection) (Scotland) Act 2022, which temporarily protected tenants by controlling rent, limiting evictions, and setting up rent review measures, ended on 31 March 2024. However, some of these measures were extended…
Read More
Breaking News

Propertymark comments on Stamp Duty threshold changes

Commenting on the Stamp Duty threshold changes commencing from tomorrow, 1 April, Toby Leek, President of NAEA Propertymark, the leading professional body for estate agents, said: “There will be many people completing on the sale of their home today to save potentially thousands of pounds from tomorrow onwards. “Some will also be disappointed that they…
Read More
Rightmove logo
Breaking News

Rightmove comment on mortgage market and mortgage rates update

Matt Smith, Rightmove’s mortgage expert says: “As stamp duty deadline day arrives, average mortgage rates have remained steady since last week’s Spring Budget and unexpected drop in inflation rate. The lowest available mortgage rate is still a 2-year fixed deal at 3.86%, for those with the largest deposits, as the short-term outlook for rates remains…
Read More