Why You Should Outsource Your Blog.

September 7, 2015

Great!

You have a blog page on your website, but do you use it? Everyday I come across business websites whose blog page has no recent content, or the content consists of a paragraph – or even worse it is empty.

Are you damaging your brand?

No one said maintaining a blog was easy, especially when you don’t have the skills and resources. But having no blog or a poor one is damaging your brand. It’s like someone giving you a book you really want to read, but all the pages are empty. You are left confused and disappointed; not a good first impression for any business.

Why don’t you blog?

The main reasons why companies say they don’t blog:

  • No time
  • I’m no good at writing
  • Our business is boring, we have nothing to write about
  • No marketing budget

Firstly, no matter what industry you are in you have a story to tell. People and businesses are fascinating, that’s why I love what I do; everyday I get to tell stories. But these stories enable my clients to build emotional connections with their customers.

Trust

Having a blog is about building trusting relationships with your readers. They want to get to know you and your business in ways a website can’t convey.

So if you can’t do it yourself, what are the options?

Guest Posts

A guest post is when a person or a business writes content specifically for your blog. It’s a great way of ensuring you have regular content, but who should you ask? When looking for a guest blogger ideally you want:

  • Someone with knowledge of your industry
  • Who can provide relevant content for your clients
  • They are experienced in writing guest posts, and
  • They have a writing style that compliments your business

Ghost Bloggers

We fall into this category, in essence we write in the voice of your business. Why use a service such as ours?

  • Detailed industry knowledge
  • Consistent and relevant content
  • Saves you time to concentrate on your business
  • Experienced at turning your thoughts into words to tell your story
  • Creatively able to gain the trust of your clients through emotional connections
  • Provide client centric content

Can Andrea for further information about blog writing for your business.

You May Also Enjoy

Breaking News

Budget Commentary – Mansion Tax, Business Rates & Planning Reform

Andrew Teacher, Co-founder at LauderTeacher, one of the UK’s leading advisors on real estate communications, investor relations and a former spokesman for the BPF, comments on the potential Budget. Mansion tax “Nobody likes paying tax, but the reality is a council tax revaluation is long overdue. Rather than distorting the market, which is what a…
Read More →
Rightmove logo
Breaking News

Budget 2025 market data & home-mover and agent insight

Speculation about property tax changes is fuelling uncertainty across much of the market Rightmove research found that home-movers would favour staggered stamp duty payments, while a poll of estate agents also suggested that staggered payments would be a preferable change to shifting payment to the seller Rightmove data on rumoured property tax changes Mansion Tax…
Read More →
Breaking News

Breaking Property News 24/11/25

Daily bite-sized proptech and property news in partnership with Proptech-X. Symple resolves four core issues in the new Renter’s Rights Act Automating compliance in the new PRS landscape   The Renters’ Rights Act has raised the bar for private landlords in England in terms of property condition, hazard resolution, evidence of compliance and regulatory registration. Symple…
Read More →
Breaking News

What does Rachel Reeves have in store for the UK property market?

With the Autumn Budget now just days away, speculation is mounting that the Chancellor, Rachel Reeves, will use property taxation as a central tool to address the widely reported fiscal shortfall of between £20bn and £40bn. As a result, the housing market has entered a period of caution, with asking prices falling 1.8 percent in…
Read More →
Letting Agent Talk

Why Property Guarantors Need Legal Advice Before Signing

When it comes to property deals, it’s natural to look for additional support, especially when you’re not fully confident about meeting the terms of the agreement. This is where a guarantor comes into play, as they step in to give the property owner some assurance. The idea of helping someone you trust can feel quite…
Read More →
Breaking News

Breaking Property News 21/11/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   VE+ the new procurement engine cutting developers costs without compromise Finishes packages are specification sensitive and expensive components of any build – VE+ fixes this  As construction costs continue to climb and procurement timelines tighten, developers and contractors are being pushed harder than ever…
Read More →