Will vendors pay for additional property marketing?

July 15, 2014
Property for sale

Over the past year I have spoken to a number of Estate Agents who tell me that vendors will not pay any upfront costs to market their property. More recently however, I have spoken to others who believe if the property hasn’t sold within an 8 week period, this is the time to have another discussion.

The options are traditional marketing offerings such as on the page ads in lifestyle magazines and national newspapers as well as digital marketing solutions. The benefit of online advertising is that it is available 24/7 x 365 and is a pre-qualification tool, savings agents time and money.

So if the Estate Agent can offset the cost to their client, can use the output for their own marketing, is it time to consider additional options and give the vendors more choice?

Here’s a property for sale in Cornwall using a high quality, low cost solution.

Alex Evans

You May Also Enjoy

Breaking News

Estate Agent Content

Do you think that your estate agency / property business requires content? Is content marketing still a thing in 2025? Are you concerned if anyone will read your words? Is it worth investing in estate agent content? Businesses with blogs generate 67% more leads than those without. As competition for attention online increases it remains…
Read More →
Breaking News

The cost of voids rises by £200 for England’s landlords

The latest analysis by Dwelly, one of the UK’s leading lettings acquisition and success planning experts, has found that landlords have been hit with a 26% increase in the cost of void periods in the past year, equivalent to lost income of almost £200. Dwelly analysed average void period data from March 2024 and March…
Read More →
Breaking News

Breaking Property News 5/06/25

Daily bite-sized proptech and property news in partnership with Proptech-X. Demand Rises for Housing and Infrastructure Projects Rising demand for housing, infrastructure and energy projects across Wales has driven continued growth at Lichfields’ Cardiff office, which this year marks 25 years in the capital. The team of 17 planning professionals is one of the largest…
Read More →
Breaking News

Construction continues to enjoy a season in the sun

Underlying performance is on the rise during Q.2 2025 Today, Glenigan, one of the construction industry’s leading insight experts, releases the June 2025 edition of its Construction Index. The Index focuses on the three months to the end of May 2025, covering all underlying projects, with a total value of £100m or less (unless otherwise…
Read More →
Love or Hate Rightmove
Breaking News

Busiest May for sales agreed since 2021

The latest insights from Rightmove show that it was the busiest May for agreed property sales since 2021, and the busiest out of any month since March 2022 May is typically a busy month in the year for agreed sales, but this year’s figure highlights the improved market conditions, as home-movers carry on following the…
Read More →
Breaking News

New anti-money laundering rules now in effect: what landlords need to know

New anti-money laundering (AML) rules came into effect this month, marking a significant change for landlords and the lettings industry as a whole. The new rules mean financial sanctions checks are now required for all lettings, regardless of how much rent is charged. Here, Steve Bond, managing director of residential lettings for Beresfords, explains what…
Read More →