Writers Block – Estate Agent Blogging Topics

You’ve set aside some time, your favourite drink poured, opened up your laptop and a fresh word document is staring back at you then suddenly you get writers block on what subject to write about. For many full time journalists / content writers we quite often find ourselves searching round for title ideas and to be honest, speaking for myself, getting the perfect title (and title image) can be half the job. Having a theme and title prepared allows you to put your focus on your content writing and allows for added time dedicated to research.

If you are likewise keen to get writing and adding great content to your estate agency blog, but you too are struggling as to what you should be focusing on, then below are a some useful topics and ‘titles’ you can use to get you underway:

Up and coming events or what to do in your local area are great subjects to gain your blog local / target readership. If you can theme the article around key dates and events within the local region to include reference to ticket prices, website booking pages and locations.

Interesting Facts / History of your local region is another great idea for attracting local readership and keyword ranking on Google. Think about sub topics such as famous people who were born locally, architecture to look out for locally and the likes of 10 did you know facts.

For those new to the area what about blogs that are dedicated to important contacts and locations locally? You could put together a blog which contains the most recommended key services locally that should include doctors, vets, dentists, emergency plumber, MOT garage. You can also look to feature local business such as top buy local outlets to include farm shops, butchers, bakers etc.

Keep fit and healthy locally would be a very useful blog to read especially if you are able to collate a wide variety of sports clubs that people can look to join – Think about all sports from bowling to local darts team. A bit of research on this subject and expanding to top pastimes for local people and you will sure discover some lesser known pastimes for people maybe to include clay pigeon shooting, foraging and paragliding / kitesurfing.

As an estate agent, it is very advisable to work on your profile locally so the above mentioned blog title ideas are great to show the community that you are both knowledgeable and also willing to share what you know. Aside from being a source of local information it is also good to give out property advice too from DIY tips to finance.

Important facts to know when you first become a property owner would be a very useful blog to host on your website where you could highlight subjects such as who is responsible for what regarding boundary maintenance or when you need to apply for planning permission. How about property maintenance titles such as common plumbing issues with quick fixes, best ways to get rid of mould or easy steps to follow when exposing original floor boards.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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