Yopa, DailyMail and Savills… Onward and upwards with Online Estate Agency it seems

May 17, 2017

It would appear the fear of online estate agency is now more or less a standard acceptance across the board, that it is likely to be part of or most of the future of estate agency in years to come. Be it major high street estate agencies or investment companies / media companies / consumer investors, they are all pinning hopes that this new arm to selling property will be the way forward and investments will see returns in the not too long distance.

Recently Daily Mail and Savills Estate Agents were the latest to throw money to online estate agency with a 16 million pot being their contribution it is said to fund Yopa who only recently formed to go forth and multiply their footprint in UK estate agency.

So, all just scared people putting money in just in case things do take off, just like that 1 penny share you have been eyeing up for the last year, maybe it is calculated estimations that online estate agency will continue to bite into the share of the market or maybe something totally different on the agenda?

Eitherway, Yopa have big money in the pot to spend so expect more boards, more TV advertising, Underground station banner adverts, newspaper ads and a whole new hated word in the property industry to rival that of PurpleBricks… Online estate agency… Hybrid… certainly have pockets full of money to spend on making them even more of a trend going forwards.

To read the full in-depth report, go to the Daily Mail website: http://www.dailymail.co.uk/money/markets/article-3623631/High-street-estate-agent-Savills-goes-digital-buys-minority-stake-online-rival-YOPA.html

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Three major cities buck commuter belt trend

The latest research from Property DriveBuy has found that house price growth across Britain’s major cities continues to lag behind their surrounding commuter belts in most cases, although three major cities are now bucking this wider trend by delivering stronger and more consistent rates of growth, whilst London is the only city to see a…
Read More →
Breaking News

One feature that can see homebuyers bag a bargain

The latest research from eXp UK reveals that low EPC-rated homes present a potential bargain for homebuyers, as house price savings of up to £54,000 far outweigh the cost of remediation. eXp UK has analysed average house price data for properties currently on the market in England with an EPC rating of E or worse*,…
Read More →
Breaking News

Property expert reveals six easily avoidable house-buying errors

Viewing a potential new home is exciting, but many buyers and renters get caught up in the decor and the layout and ignore some potential red flags that may mean they’ll regret their choice a few months down the line. Property expert, Jamie Williams, from Pure Property Finance, discusses five things you need to consider,…
Read More →
Letting Agent Talk

Renovating Rental Properties: How to Reduce Costs, Attract the Best Tenants, and Increase Profits Without Unnecessary Investment

Renovation is where many landlords either make or lose their competitive advantage. Spend too little and the property sits empty or attracts unreliable tenants. Spend without strategy and you eat into years of projected profit on upgrades tenants never notice. The sweet spot lies in understanding what drives tenant decision-making and directing every pound toward…
Read More →
Breaking News

Are landlord repossessions set to spike ahead of RRA?

Calm before the storm? Landlord repossessions fell in 2025, but they could now spike ahead of the Renters’ Rights Act New analysis from Inventory Base reveals that the number of landlord possessions fell by almost -8% in 2025, but does the introduction of the Renters’ Rights Act mean that numbers are set to spike in…
Read More →
Breaking News

Breaking Property News 23/2/26

Daily bite-sized proptech and property news in partnership with Proptech-X. RO sees large ROI with CRE atford site sale Sale of 56 Clarendon Road Watford by RO Group to Strides Pharma UK RO Group is pleased to announce the successful sale of 56 Clarendon Road, Watford to Strides Pharma UK, the UK arm of global pharmaceutical…
Read More →