Yopa, DailyMail and Savills… Onward and upwards with Online Estate Agency it seems

May 17, 2017

It would appear the fear of online estate agency is now more or less a standard acceptance across the board, that it is likely to be part of or most of the future of estate agency in years to come. Be it major high street estate agencies or investment companies / media companies / consumer investors, they are all pinning hopes that this new arm to selling property will be the way forward and investments will see returns in the not too long distance.

Recently Daily Mail and Savills Estate Agents were the latest to throw money to online estate agency with a 16 million pot being their contribution it is said to fund Yopa who only recently formed to go forth and multiply their footprint in UK estate agency.

So, all just scared people putting money in just in case things do take off, just like that 1 penny share you have been eyeing up for the last year, maybe it is calculated estimations that online estate agency will continue to bite into the share of the market or maybe something totally different on the agenda?

Eitherway, Yopa have big money in the pot to spend so expect more boards, more TV advertising, Underground station banner adverts, newspaper ads and a whole new hated word in the property industry to rival that of PurpleBricks… Online estate agency… Hybrid… certainly have pockets full of money to spend on making them even more of a trend going forwards.

To read the full in-depth report, go to the Daily Mail website: http://www.dailymail.co.uk/money/markets/article-3623631/High-street-estate-agent-Savills-goes-digital-buys-minority-stake-online-rival-YOPA.html

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Home and Living

Signs of Outdated Wiring in Older Tulsa-Area Homes

Tulsa has a lot of beautiful older homes. Brookside bungalows, Maple Ridge tudors, the postwar neighborhoods that fill out Midtown and East Tulsa. They were built well, but most were built before central air, before microwaves, before two-car households with two laptops and a dozen phone chargers. The electrical systems inside them were designed for…
Read More →
LIVING BY THE SEASIDE 2022
Breaking News

Britain’s seaside price hotspots revealed

New analysis from the UK’s largest property platform Rightmove reveals Britain’s seaside hotspots where prices are rising the fastest Bootle in Merseyside leads the way, with average asking prices up 11% year-on-year, followed by Crosby in Liverpool (+9%) and Penarth in South Glamorgan (+9%) Other coastal locations including Llantwit Major in South Glamorgan (+8%) and Llanelli, in Carmarthenshire (+7%) are also seeing strong price growth Average asking prices are currently 0.3% lower in Great Britain compared to last year, with some seaside hotspots outpacing the…
Read More →
Estate Agent Talk

Hertfordshire emerges as strongest performing London commuter county

New research from UK Property Development reveals that while London property prices fell by more than -3% in the past year, prices in some of the capital’s surrounding counties have enjoyed positive growth, none more so than the premium commuter county of Hertfordshire.   In the past year, London’s average house price has fallen by…
Read More →
Estate Agent Talk

Second homes losing appeal among the rich

New Survey Reveals Ongoing Maintenance Is the Biggest Barrier to Second Home Ownership   62% say upkeep and hassle would stop them from buying a second home, even if money were no object   A new survey conducted by luxury co-ownership platform Equity Residences has revealed that the practical realities of owning a second home…
Read More →
Letting Agent Talk

How to build a property portfolio with buy-to-let mortgages

One of the reasons property is such a popular asset choice for investors is that you don’t need to invest all the money yourself; you can leverage funds from the bank. Here’s a very simplistic example of how borrowing via a buy-to-let (BTL) mortgage allows you to multiply your returns versus owning a property all-cash:…
Read More →
Home and Living

2026’s Fastest-Growing Bathroom Trend Is the Wet Room

“Wet rooms have become one of the standout bathroom upgrades of 2026, moving from luxury extra to everyday renovation choice as more homeowners prioritise space, style and easy cleaning. The momentum is only building as spa‑style bathrooms stay in demand.” “Wet rooms used to be a niche request,” says Ant Langston, Marketing Manager at Heat…
Read More →