Yopa, DailyMail and Savills… Onward and upwards with Online Estate Agency it seems

May 17, 2017

It would appear the fear of online estate agency is now more or less a standard acceptance across the board, that it is likely to be part of or most of the future of estate agency in years to come. Be it major high street estate agencies or investment companies / media companies / consumer investors, they are all pinning hopes that this new arm to selling property will be the way forward and investments will see returns in the not too long distance.

Recently Daily Mail and Savills Estate Agents were the latest to throw money to online estate agency with a 16 million pot being their contribution it is said to fund Yopa who only recently formed to go forth and multiply their footprint in UK estate agency.

So, all just scared people putting money in just in case things do take off, just like that 1 penny share you have been eyeing up for the last year, maybe it is calculated estimations that online estate agency will continue to bite into the share of the market or maybe something totally different on the agenda?

Eitherway, Yopa have big money in the pot to spend so expect more boards, more TV advertising, Underground station banner adverts, newspaper ads and a whole new hated word in the property industry to rival that of PurpleBricks… Online estate agency… Hybrid… certainly have pockets full of money to spend on making them even more of a trend going forwards.

To read the full in-depth report, go to the Daily Mail website: http://www.dailymail.co.uk/money/markets/article-3623631/High-street-estate-agent-Savills-goes-digital-buys-minority-stake-online-rival-YOPA.html

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

Property sitting on the market? Experts reveal top tips to unlocking property sales

Many homeowners understand the frustration of properties sitting on the market for extended periods of time with no sale on the horizon. Leading estate agency group, Beresfords, has released advice to help sellers take control of their sales journey. With the average time from initial marketing through to a successfully agreed offer now standing at…
Read More →
LIVING BY THE SEASIDE 2022
Breaking News

Demand for Coastal Living Remains Remarkably Resilient

Coastal house prices fall by as much as 38%, but seaside hotspots still command premiums of up to 76%   The latest research by Yopa has revealed that house prices across some of the nation’s most popular seaside hotspots have fallen by as much as -38% over the last year. However, many continue to command…
Read More →
Rightmove logo
Breaking News

Buyer demand bounces back after May heatwave

New real-time analysis from the UK’s largest property platform Rightmove reveals that buyer demand has bounced back after a temporary dip due to the May heatwave during the school holidays Starting on May 22nd, buyer demand dropped by 8% over the course of the heatwave week, as potential buyers held off from booking viewings to…
Read More →
Breaking News

Breaking Property News 11/6/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Leasing decisioning platform set to scale with new injection of investment Findigs, the AI-native leasing decisioning platform that helps residential operators across the U.S. improve revenue and grow their bottom line, announced that it closed a $32 million Series C funding round led by…
Read More →
Breaking News

Cost of void periods climbs by as much as 53% for landlords

Landlords face growing pressure on profits as the cost of void periods climbs by as much as 53%.   The latest research by property management specialist, Rushbrook & Rathbone, has found that the average cost to landlords as a result of void periods between tenancies has climbed by as much as 52.9% across some areas…
Read More →
Breaking News

Lack of Supply Keeps Upward Pressure on Rents

More ‘affordable’ areas see rents rise two times faster than the national average    Rents are rising 5% on average in more affordable areas where rents are below £750pcm – over twice the national average of 2.1% Regionally, Carlisle (+9.1%), Kilmarnock (+9%) and Halifax (+6.5%) are among the fastest-rising markets where rents are rising quickly…
Read More →