Yopa, DailyMail and Savills… Onward and upwards with Online Estate Agency it seems

May 17, 2017

It would appear the fear of online estate agency is now more or less a standard acceptance across the board, that it is likely to be part of or most of the future of estate agency in years to come. Be it major high street estate agencies or investment companies / media companies / consumer investors, they are all pinning hopes that this new arm to selling property will be the way forward and investments will see returns in the not too long distance.

Recently Daily Mail and Savills Estate Agents were the latest to throw money to online estate agency with a 16 million pot being their contribution it is said to fund Yopa who only recently formed to go forth and multiply their footprint in UK estate agency.

So, all just scared people putting money in just in case things do take off, just like that 1 penny share you have been eyeing up for the last year, maybe it is calculated estimations that online estate agency will continue to bite into the share of the market or maybe something totally different on the agenda?

Eitherway, Yopa have big money in the pot to spend so expect more boards, more TV advertising, Underground station banner adverts, newspaper ads and a whole new hated word in the property industry to rival that of PurpleBricks… Online estate agency… Hybrid… certainly have pockets full of money to spend on making them even more of a trend going forwards.

To read the full in-depth report, go to the Daily Mail website: http://www.dailymail.co.uk/money/markets/article-3623631/High-street-estate-agent-Savills-goes-digital-buys-minority-stake-online-rival-YOPA.html

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Mortgage Lending Statistics – December 2025

Latest findings The outstanding value of all residential mortgage loans increased by 0.9% from the previous quarter to £1,733.7 billion, and was 2.9% higher than a year earlier. The value of gross mortgage advances increased by 36.9% from the previous quarter to £80.4 billion, the largest increase in new advances since 2020 Q3, and was…
Read More →
bank of england interest rate
Breaking News

Bank of England interest rates decision – Thoughts from the Industry

The Bank of England has just announced its decision to cut the base rate to 3.75%, the first cut seen since August of this year. This decision comes after inflation (CPI) dropped to 3.2% in November (from 3.6% in October), slowly edging towards the Bank’s 2.0% target. The Monetary Policy Committee voted 5-4 in favour…
Read More →
Breaking News

A Winter Rate Cut to Thaw the Market

By Kevin Shaw, National Sales Managing Director, LRG Today’s reduction in interest rates is very welcome news – for homeowners, buyers, property professionals, and no doubt Government ministers. This warming news is set against a chilly backdrop: unemployment has increased to 5.1%, while the November Budget tightened the fiscal screws. Inflation, however, has eased to…
Read More →
Breaking News

Breaking Property News 18/12/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   “Alas, poor Yorick! I knew him, Horatio” UK Estate Agents to go Danish style Government suggests professionalising property agents by adopting the Danish protocol Extract from the Open consultation Government Home Buying and Selling reform consultation – closing date 29th December ‘Estate agents play a pivotal…
Read More →
Breaking News

2026 Predictions for the Lettings Sector

By Allison Thompson, National Lettings Managing Director, Leaders “The Renters’ Rights Bill will be the defining influence on the sector in 2026. While it raises the bar for professionalism and improves standards for tenants, it also represents the biggest operational shift landlords and agents have faced in a generation. Long-standing tenancy practices are changing, and…
Read More →
Breaking News

The unexpected areas driving the UK property market

The latest market analysis from eXp UK shows that it is Derbyshire, Melton and Oldham that have driven UK house price growth over the last year, having posted the strongest annual increases of all UK local authorities. As another year comes to a close, eXp UK has analysed annual house price growth across the UK…
Read More →