Yopa, DailyMail and Savills… Onward and upwards with Online Estate Agency it seems

May 17, 2017

It would appear the fear of online estate agency is now more or less a standard acceptance across the board, that it is likely to be part of or most of the future of estate agency in years to come. Be it major high street estate agencies or investment companies / media companies / consumer investors, they are all pinning hopes that this new arm to selling property will be the way forward and investments will see returns in the not too long distance.

Recently Daily Mail and Savills Estate Agents were the latest to throw money to online estate agency with a 16 million pot being their contribution it is said to fund Yopa who only recently formed to go forth and multiply their footprint in UK estate agency.

So, all just scared people putting money in just in case things do take off, just like that 1 penny share you have been eyeing up for the last year, maybe it is calculated estimations that online estate agency will continue to bite into the share of the market or maybe something totally different on the agenda?

Eitherway, Yopa have big money in the pot to spend so expect more boards, more TV advertising, Underground station banner adverts, newspaper ads and a whole new hated word in the property industry to rival that of PurpleBricks… Online estate agency… Hybrid… certainly have pockets full of money to spend on making them even more of a trend going forwards.

To read the full in-depth report, go to the Daily Mail website: http://www.dailymail.co.uk/money/markets/article-3623631/High-street-estate-agent-Savills-goes-digital-buys-minority-stake-online-rival-YOPA.html

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Gap between house prices and earnings narrows

Gap between house prices and earnings narrows – but higher borrowing costs limit affordability gains UK’s house price to income ratio falls from 7.6 to 7.3, an 11-year low, as earnings continue to outpace house price growth For first-time buyers, homes now cost less than six times earnings, falling from 6.1 to 5.9 However, monthly…
Read More →
Rightmove logo
Breaking News

New Scheme Could Double Solo Buyer New-Build Options

Your First Home could more than double new-build options for solo first-time buyers The number of available new-build homes in England affordable to an average single first-time buyer could more than double (+114%) under the new Your First Home scheme The maximum purchase price affordable to an average solo buyer could increase by nearly £49,000,…
Read More →
Breaking News

Annual house price growth halves in September

UK annual house price growth halved to 0.8% in September, from 1.6% in August Northern Ireland remained best performing region, with prices up 5.9% year on year in Q3 2026 East Anglia weakest performing region, with annual decline of 0.7% Terraced properties were the strongest performing property type, with a 1.8% rise, whilst flats remained…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

Homesellers say valuation appointment is key

Nearly nine in 10 home sellers say the valuation appointment is key when choosing an estate agent   The latest research from GetAgent.co.uk has revealed that the valuation appointment remains one of the most influential stages of the home selling journey, with almost nine in 10 sellers saying it played an important role when deciding which…
Read More →
Rightmove logo
Breaking News

London’s rental market bucks the national trend

New analysis from the UK’s largest property platform Rightmove reveals that rental demand in the capital is up 7% in September while Great Britain overall is 2% below last year Rental demand in London had been running around 7% below 2025 levels on average throughout 2026 until the end of August before moving into growth…
Read More →
Breaking News

Higher mortgage rates put buyers in the driving seat

Market conditions vary locally: three in four Scottish homes find a buyer within three months, compared with just three in ten in London   Mortgage rates now average 5.2 per cent, the highest level in three years, adding £150 a month (£1,800 a year) to typical repayments and further cooling buyer demand Homes for sale…
Read More →