Yopa, DailyMail and Savills… Onward and upwards with Online Estate Agency it seems

May 17, 2017

It would appear the fear of online estate agency is now more or less a standard acceptance across the board, that it is likely to be part of or most of the future of estate agency in years to come. Be it major high street estate agencies or investment companies / media companies / consumer investors, they are all pinning hopes that this new arm to selling property will be the way forward and investments will see returns in the not too long distance.

Recently Daily Mail and Savills Estate Agents were the latest to throw money to online estate agency with a 16 million pot being their contribution it is said to fund Yopa who only recently formed to go forth and multiply their footprint in UK estate agency.

So, all just scared people putting money in just in case things do take off, just like that 1 penny share you have been eyeing up for the last year, maybe it is calculated estimations that online estate agency will continue to bite into the share of the market or maybe something totally different on the agenda?

Eitherway, Yopa have big money in the pot to spend so expect more boards, more TV advertising, Underground station banner adverts, newspaper ads and a whole new hated word in the property industry to rival that of PurpleBricks… Online estate agency… Hybrid… certainly have pockets full of money to spend on making them even more of a trend going forwards.

To read the full in-depth report, go to the Daily Mail website: http://www.dailymail.co.uk/money/markets/article-3623631/High-street-estate-agent-Savills-goes-digital-buys-minority-stake-online-rival-YOPA.html

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

HMRC ramps up scrutiny of residential property valuations as it cracks down on inheritance tax avoidance

  Taxman’s requests for help from the Valuation Office Agency with property valuations in IHT returns rises nearly 25% Rise reflects HMRC’s increased efforts to recover revenue from underreported and misvalued estates.   HM Revenue & Customs is increasingly challenging residential property valuations in inheritance tax (IHT) returns, with the number of cases referred to…
Read More →
Breaking News

Renters urged to understand their new rights before major law change

With just one week until the first phase of the Renters’ Rights Act comes into effect, renters across England are being urged to understand how the changes will affect their rights, tenancies and day-to-day renting experience. From 1 May 2026, the new legislation will introduce wide-ranging reforms designed to provide greater stability, clearer rights, and…
Read More →
Adding second coat of varnish floor boards
Home and Living

The Foundation of Your Home: Why Your Subfloor Dictates Your Flooring Destiny

In the field of residential and commercial renovation, the aesthetic selection of a floor covering—be it the grain of a hardwood plank, the texture of a stone tile, or the finish of a luxury vinyl—often commands the most attention. However, from a technical perspective, the long-term performance and durability of these materials are entirely dependent…
Read More →
Breaking News

Almost £1.4m difference in property prices between the start and finish lines of London Marathon

The latest property market analysis from London’s number one lettings and sales estate agency brand, Foxtons, has revealed that there’s a difference of almost £1.4m in the average sold price from the starting point of the London Marathon and the finish line. As London’s largest estate agent, Foxtons holds an unrivalled view of the London…
Read More →
Rightmove logo
Breaking News

Demand drops year-on-year for commercial property from high base

Three out of four of the main commercial property sectors saw a yearly decline in demand both in terms of leasing and investment in the first quarter of the year, amid speculation about interest rate hikes following the start of the war in Iran. According to Rightmove’s Commercial Insights Tracker for Q1 2026, the office…
Read More →
Breaking News

Property market is improving

Property market is improving, but more sellers are cutting prices and withdrawing from the market The latest market data analysis from House Buyer Bureau has found that whilst the property market is showing signs of improvement, more sellers are still being forced to cut their asking price, endure a failed sale, or withdraw from the…
Read More →