Yopa, DailyMail and Savills… Onward and upwards with Online Estate Agency it seems

May 17, 2017

It would appear the fear of online estate agency is now more or less a standard acceptance across the board, that it is likely to be part of or most of the future of estate agency in years to come. Be it major high street estate agencies or investment companies / media companies / consumer investors, they are all pinning hopes that this new arm to selling property will be the way forward and investments will see returns in the not too long distance.

Recently Daily Mail and Savills Estate Agents were the latest to throw money to online estate agency with a 16 million pot being their contribution it is said to fund Yopa who only recently formed to go forth and multiply their footprint in UK estate agency.

So, all just scared people putting money in just in case things do take off, just like that 1 penny share you have been eyeing up for the last year, maybe it is calculated estimations that online estate agency will continue to bite into the share of the market or maybe something totally different on the agenda?

Eitherway, Yopa have big money in the pot to spend so expect more boards, more TV advertising, Underground station banner adverts, newspaper ads and a whole new hated word in the property industry to rival that of PurpleBricks… Online estate agency… Hybrid… certainly have pockets full of money to spend on making them even more of a trend going forwards.

To read the full in-depth report, go to the Daily Mail website: http://www.dailymail.co.uk/money/markets/article-3623631/High-street-estate-agent-Savills-goes-digital-buys-minority-stake-online-rival-YOPA.html

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Breaking Property News 20/10/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Rightmove’s £1.45bn forty minute lawsuit Thought leadership by Olivier Jauniaux Founder of NestLink ‘It takes about forty minutes to find a house on Rightmove according to the portal’s own disclosure. You set the filters, you scroll, you save three, you send one to your partner with the…
Read More →
Breaking News

The six shocking ways first-time buyers are being caught out

Unexpected costs hit 70% of first-time buyers, causing rising anxiety for almost a third of people Over 60% of buyers also face mortgage rejection when finding their dream home Solicitor delays and “waiting around” among the highest drivers of anxiety and stress The First Time Buyer Anxiety Index 2026 delves into the main pain points…
Read More →
Breaking News

FTBs reveal real cost of homeownership

Six in 10 first-time buyers say getting onto the property ladder came at the expense of their quality of life From holidays and hobbies to careers and starting a family, first-time buyers reveal the true cost of homeownership New research by Yopa has revealed that 61% of first-time buyers say saving for their first home had…
Read More →
Breaking News

Supply of family-suitable homes falls across the nation

England is facing a growing shortage of large family homes, according to new analysis from UK Property Development (UKPD), creating increasing challenges for buyers leaving London in search of more space, better quality of life, and access to one of the capital’s most desirable commuter regions. UKPD analysed live property listings data* and found that,…
Read More →
Breaking News

84% of agents fear Autumn Budget anti-climax

Agents welcome first-time buyer support but 84% fear Autumn Budget housing anti-climax The latest industry insight from GetAgent.co.uk has revealed that estate agents believe first-time buyers are most in need of government support and, while the recent announcement of a new first-time buyer scheme will likely be welcomed by the industry, 84% are sceptical as…
Read More →
how to present your property for sale
Estate Agent Talk

The Budget – Residential Property

Thoughts from Lisa Wilson, Partner at law firm Spencer West LLP: “Chancellor John Healey, as many Chancellors before him, has the unenviable task of achieving balance in UK taxation and spending. Whilst there have been a few property rumours in the press, they are notably quieter than in years gone by. Over the Summer months…
Read More →