Yopa, DailyMail and Savills… Onward and upwards with Online Estate Agency it seems

May 17, 2017

It would appear the fear of online estate agency is now more or less a standard acceptance across the board, that it is likely to be part of or most of the future of estate agency in years to come. Be it major high street estate agencies or investment companies / media companies / consumer investors, they are all pinning hopes that this new arm to selling property will be the way forward and investments will see returns in the not too long distance.

Recently Daily Mail and Savills Estate Agents were the latest to throw money to online estate agency with a 16 million pot being their contribution it is said to fund Yopa who only recently formed to go forth and multiply their footprint in UK estate agency.

So, all just scared people putting money in just in case things do take off, just like that 1 penny share you have been eyeing up for the last year, maybe it is calculated estimations that online estate agency will continue to bite into the share of the market or maybe something totally different on the agenda?

Eitherway, Yopa have big money in the pot to spend so expect more boards, more TV advertising, Underground station banner adverts, newspaper ads and a whole new hated word in the property industry to rival that of PurpleBricks… Online estate agency… Hybrid… certainly have pockets full of money to spend on making them even more of a trend going forwards.

To read the full in-depth report, go to the Daily Mail website: http://www.dailymail.co.uk/money/markets/article-3623631/High-street-estate-agent-Savills-goes-digital-buys-minority-stake-online-rival-YOPA.html

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Planning disputes on new build land
Breaking News

Glamping sites rank as Britain’s most expensive land type

The latest data from LandSale, the property portal dedicated to land and rural property, reveals that glamping sites currently hold the highest price for land investment opportunities in Britain, with an average listing value of over £1.1m LandSale has analysed its internal data to see what kind of development and investment opportunities are currently available…
Read More →
Estate Agent Talk

Fast track to London: The Essex villages offering country living and commuter convenience

For London buyers looking to exchange city life for more space, greenery and a stronger sense of community, Essex offers an appealing combination of countryside living and convenient connections into the capital. The rise of hybrid working has changed what buyers expect from a commuter location, and rather than simply searching for the shortest possible…
Read More →
Breaking News

‘Spider season’ hits UK bedrooms

‘Spider season’ hits UK bedrooms – expert shares FIVE expert tips on keeping eight-legged visitors at bay As autumn sets in, millions of UK households are bracing themselves for ‘spider season’, the surge of male spiders entering homes in September and October in search for a mate. One of the most common places that spiders…
Read More →
Estate Agent Talk

Good-view homes command 81% premium

The latest research from UK Property Development (UKPD) reveals that new-build homes that boast a good view command an average price premium of 81.4% compared to overall new-build prices, with the premium in London approaching 110%. UKPD has analysed the estimated average asking price of new-build homes in England marketed as offering a ‘good view’,…
Read More →
Christmas Decorations - Good or Bad for Selling
Breaking News

Want to Be in Your New Home by Christmas?

Moving house can be a complex and stressful process, with delays at various stages potentially putting completion dates at risk. Government data shows that the average home purchase takes around 120 days to complete, while around one in three property sales fall through, costing sellers an estimated £400 million each year. With Christmas now just…
Read More →
what is happening to house prices
Estate Agent Talk

Help Buyers to get Britain Building

Tim Foreman, Managing Director of Land and New Homes, LRG, comments: It is clear that Labour cannot meet its housing ambitions just through planning reform. It is imperative that Andy Burnham uses time at the upcoming Labour Party Conference to back a targeted successor to Help to Buy – one that restores demand without repeating…
Read More →