7 TIPS TO INCREASE PRODUCTIVITY AND COMPANY PROFIT.

Converting viewings to valuations – This is the most classic and essential trick in the book as far as increasing productivity and profits goes, you have to ensure that your staff are seeing every opportunity to create a market appraisal BEFORE they take the client out for viewings. This can be done with basic pre qualification but is often overlooked. If for whatever reason they have been unable to book this pre viewing – try creating a “buyers pack” with information about purchasing property for your negotiators to take on every viewing to present to the client.

Following up attended valuations – Following up attended valuations is invaluable and it pains me that some agents do not make the most of the data they hold on their system whilst putting all of their focus into creating new business. Ensure that your database of attended valuations is nurtured on a monthly basis and arrange call backs when suitable.

Out of office hours viewings – From my experience and clients that I have dealt with after hours viewings can equal the key to success, these days with longer working hours you have to ensure that everyones requirements can be met, sometimes this will mean that a 6-8pm viewing will have to be accommodated. Try incentivising this with staff IE two out of office hours sales a month = reward.

Tracking potential market appraisals – I would always recommend having a potential market appraisal spreadsheet / tracker that is serviced and followed up regularly, and that these potential valuations are also sent information every 4 months, try offering them an up to date valuation every time you speak with them.

Targeted canvassing campaigns – Try working a specific patch i.e. BA1 9 repeatedly with specific hand written canvassing cards over a set period of time, sometimes more refined your area the better the results. Remember, the more prep work you put into your canvassing campaigns the better the results.

Seasonal marketing campaigns – A classic example of prompting action is with a seasonal flyer or marketing campaign, whether you are calling your clients and offering a seasonal offer or sending these out in the post. This method often provokes “property prices rising in your area – find out your properties true value today!”

Sales progression – Naturally I cannot stress more how vital properly handled sales progression can be for boosting profits and productivity quicker and more effectively. By outsourcing this service it has been statistically proven to free up time to focus on all of the above and at Sales Pro we offer a completely white labeled outsourced sales progression solution which is proven to reduce fall through rates and speed up completion times. 

How do you feel about these points and methods? Do you currently implement them in your day to day? If so what effect have they had on your business?

We are currently offering a free consultation for any agents wishing to discuss our outsourced sales progression service or any advice on running a market leading estate agency – please contact us stating an appropriate time to call back and we will be in touch.

Will Maxted
Director
www.sales-pro.com

Alex Evans

You May Also Enjoy

Breaking News

Homeowners in England and Wales overvalue their properties by an average of 16%

Homeowners in England and Wales are overestimating the value of their property by an average of 16%, according to new figures. Data from Quick Move Now compares homeowner estimates with formal estate agent valuations and is broken down by both region and property type. Overall, homeowners overvalue in every single category.   Regional breakdown Region…
Read More
Visual blemishes on Roads due to service upgrades
Estate Agent Talk

Emergency Sidewalk Repairs: When to Act and Who to Call

Sidewalks are the unsung heroes of city infrastructure—quietly assisting tens of millions of footsteps every day. But when they crack, disintegrate, or shift all of sudden, they might quickly turn out to be volatile liabilities. In a town like New York, in which pedestrian site visitors are constant and belongings proprietors are legally chargeable for…
Read More
Breaking News

Reapit report reveals agents’ long-term market confidence amid legislative challenges

Despite the significant challenges posed by a shifting economic landscape and the largest wave of housing legislation in decades, estate and letting agents remain steadfast in their confidence about their long-term future in the industry. According to the first Reapit Property Outlook Report 2025, covering the full breadth of sales and lettings agency opinion countrywide,…
Read More
Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More
Breaking News

One year of Labour: Property market performance review

Investors left waiting for planning reform and incentives but majority plan to increase real estate allocation   Biggest failures: Lack of incentives for developers and investors, and ineffective planning reform Top priorities: Planning reform, tax incentives, and attracting international capital Where opportunities lie: Data centres, warehousing & logistics, and later-life housing Real estate debt is…
Read More
Estate Agent Talk

Plumbing Red Flags Every Homebuyer Should Watch Out For

Buying a home is one of the most significant investments a person can make. While factors like location, square footage, and curb appeal often steal the spotlight, what’s hidden behind the walls is just as important—especially the plumbing. Overlooking plumbing issues during the home-buying process can lead to costly surprises down the road. That’s why…
Read More