Britain’s best property markets for FTB value for money

Leading estate agent comparison site, GetAgent.co.uk, has looked at where across Great Britain is home to the most first-time buyer-friendly market.

GetAgent.co.uk analysed data from the Land Registry, looking at where the biggest percentage gap between the average price paid by an FTB was when compared to the rest of the market, to find the best value for those taking their first step onto the property ladder.

The data shows that across Great Britain as a whole, the current average FTB house price is £193,701, -28% cheaper than the current average price paid by former owner-occupiers of £268,119.

In England, FTBs are currently paying -27% less than those already on the ladder, with this gap marginally smaller in Wales at -26%, but the highest in Scotland at -31%.

The best area for relative FTB affordability compared to the wider market is in South Bucks, where the average FTB is currently paying £392,277 to get on the ladder, compared to £688,749 across the rest of the market, the highest gap in Great Briain at -43%.

Elmbridge in Surrey may be notorious as one of the most expensive areas outside of London but when it comes to the gap between the price being paid by FTBs and the rest of the market, it ranks second in Great Britain for first step value. At £396,225, the average FTB is paying -42% less than other buyers in Elmbridge.

London commuter town Woking also ranks high with a gap of -42% between the price paid by FTBs and former owner-occupiers, followed by Mole Valley (-38%), Surrey Heath (-38%), Horsham (-37%), Wycombe (-37%), Waverley (-37%), Clackmannanshire (-37%) and Epping Forest (-37%).

In addition to Clackmannanshire, East Dunbartonshire (-36%) and Perth and Kinross (-36%) offer some of the best FTB value in Scotland, while Monmouthshire is home to the biggest gap in Wales at -33%, followed by Vale of Glamorgan (-27%) and Newport (-27%).

In London, Bromley (-30%), Richmond (-30%) and Croydon (-29%) are home to the biggest gap between FTB house prices and the wider market, while the City of London is the only area in Great Britain to see FTBs pay more at present, with a 3% difference between FTB house prices and the wider market.

Founder and CEO of GetAgent.co.uk, Colby Short, commented:

“Of course, first-time buyers are always going to pay less, generally due to the size of the property and the fact they are a lot more willing to compromise on location and other property features in order to get that first foot on the ladder.

But first-time buyer value isn’t just about the overall price tag of a home, it’s also how relatively affordable it is when compared to the wider area and while a £400,000 home may seem steep for first-time buyers in some areas of Great Britain, in the likes of South Bucks and Elmbridge it represents good value for money.

Of course, schemes such as Help to Buy have provided a leg up for many but the inadvertent consequence of fuelling demand without addressing supply is that Help to Buy prices have actually shot up. So while there are many areas where a healthy gap can still be found, this isn’t the case across the board with some paying just 10% less than wider market value.”

Area
Average FTB House Price
Former Owner Occupier House Price
Difference (%)
England
£206,062
£281,243
-27%
Wales
£141,234
£190,104
-26%
Scotland
£124,127
£179,725
-31%
Great Britain
£193,701
£268,119
-28%
Top 10 largest gaps in Great Britain
Area
Average FTB House Price
Former Owner Occupier House Price
Difference (%)
South Bucks
£392,277
£688,749
-43%
Elmbridge
£396,225
£681,198
-42%
Woking
£301,640
£493,042
-39%
Mole Valley
£339,617
£548,690
-38%
Surrey Heath
£290,528
£467,317
-38%
Horsham
£270,784
£431,299
-37%
Wycombe
£299,529
£476,895
-37%
Waverley
£334,398
£528,944
-37%
Clackmannanshire
£100,803
£159,116
-37%
Epping Forest
£348,942
£550,104
-37%
Top 10 largest gaps in London
Area
Average FTB House Price
Former Owner Occupier House Price
Difference (%)
Bromley
£341,910
£491,716
-30%
Richmond upon Thames
£523,796
£745,899
-30%
Croydon
£307,500
£432,869
-29%
Sutton
£322,961
£450,603
-28%
Barnet
£425,900
£591,957
-28%
Hillingdon
£323,677
£449,187
-28%
Southwark
£431,297
£592,974
-27%
Brent
£401,169
£550,625
-27%
Camden
£713,577
£976,365
-27%
Lewisham
£355,175
£485,692
-27%
London
£405,419
£531,937
-24%
Top 10 largest gaps in Wales
Area
Average FTB House Price
Former Owner Occupier House Price
Difference (%)
Monmouthshire
£220,758
£328,838
-33%
Vale of Glamorgan
£196,272
£270,425
-27%
Newport
£155,223
£213,784
-27%
Isle of Anglesey
£149,524
£201,924
-26%
Torfaen
£131,520
£177,151
-26%
Merthyr Tydfil
£93,406
£125,256
-25%
Flintshire
£143,456
£191,112
-25%
Bridgend
£134,898
£178,367
-24%
Wrexham
£139,964
£183,838
-24%
Cardiff
£180,638
£236,494
-24%
Top 10 largest gaps in Scotland
Area
Average FTB House Price
Former Owner Occupier House Price
Difference (%)
Clackmannanshire
£100,803
£159,116
-37%
East Dunbartonshire
£158,486
£248,626
-36%
Perth and Kinross
£141,741
£221,179
-36%
Stirling
£143,219
£221,984
-35%
East Lothian
£166,494
£257,927
-35%
East Renfrewshire
£177,085
£269,973
-34%
South Lanarkshire
£101,029
£153,137
-34%
City of Edinburgh
£213,104
£317,730
-33%
Argyll and Bute
£108,623
£160,070
-32%
Scottish Borders
£117,892
£172,766
-32%
Source: Land Registry House Price Index – First-time buyer vs Former owner-occupier

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Tracker – 18/09/25

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.54% +0.02% -0.44% 5-year fixed 4.56% +0.01% -0.05%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.75% +0.00% -0.24% 5-year fixed 3.89% +0.00% +0.12%   Average…
Read More
Planning disputes on new build land
Estate Agent Talk

Slowdown in planning applications and decisions

Property lawyer says “The government have had a year to make improvements to house building and have not made any progress.” Housing Secretary Steve Reed has announced a “building acceleration package” to speed up house building in England after new figures revealed a slowdown in planning applications and decisions. David Smith, property litigation partner at…
Read More
bank of england interest rate
Breaking News

Bank of England’s holds interest rates at 4%

With the Bank of England’s decision to hold interest rates at 4%, here are some thoughts from the Industry.   Matt Smith, Rightmove’s mortgage expert: “A Base Rate hold today had looked fairly nailed on, especially after yesterday’s news that inflation remains stuck at 3.8%. The later-than-usual Budget is very much on the horizon, and…
Read More
Breaking News

Breaking Property News 18/09/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Exodus of Landlords – means lower supply and increased rents’ MPs have taken the Renters’ Rights Bill a major step closer to Royal Assent, confirming the scrapping of Section 21 “no-fault” evictions and the end of fixed-term tenancies, which will now convert into open-ended…
Read More
Breaking News

Energy Rules Without Power: Tenants and Landlords Both Question EPC Impact

New research from LRG reveals that both landlords and tenants are struggling to engage with the Energy Performance Certificate (EPC) system, raising serious questions about whether it can deliver on its intended goals ahead of the government’s 2030 targets. While landlords overwhelmingly support the principle of improving energy efficiency, confidence in the system designed to…
Read More
New Builds 2020
Breaking News

New Build Home Enquiries Double in Summer 2025 

From June to August 2025, Compare My Move’s conveyancing data shows a 120% increase in new build home purchase enquiries compared to the same period in 2024.  This surge reflects not only more people looking to buy homes overall but also a higher share of buyers choosing new builds. On average, 12% of purchase enquiries in…
Read More