AGENTS ARE MISSING OUT ON ‘OUT OF OURS’ ONLINE LEADS

Consumers are increasingly contacting estate and letting agents out of normal business hours with 50% of website visits now made when branches have closed for business.

According to new research* from Yomdel, the leading fully managed 24/7 live chat service used by estate agents across the UK, 34% of the weekly haul of new leads are generated between 6.30pm and 10.30pm on weekday evenings,  which is the peak time on a seven day basis.  A further 22% of leads come in at weekends. (*Source: Yomdel Internal Audit of tens of thousands of live chats over the past six months).

The research also shows that weekdays, during working hours, see a steady engagement, with the peak working hours period for live chat traffic between 11am and 3pm, generating 22% of the total leads.  This slows down over the rest of the afternoon, until everything ramps up again for the evening online rush hour.

At weekends, while volumes do slow a little, there is steady demand with the evening again being the peak time.  Altogether, weekday evenings and weekends see more than 50% of leads coming in.

Andy Soloman, Founder and CEO of Yomdel comments: “Our research shows that agents are missing out on both in-hours and out-of-hours leads, when there is no 24/7 hour service in place.  Increasingly, consumers are surfing the net at all times of the day and night and are happy to interact with agents in their leisure time. If agents want to capitalise on potential online leads, then they need to engage with consumers and convert them, round the clock.

“Our stats show that online chat effectively doubles online lead conversions and in some cases it can be much higher. People using live chat are often those not ready to commit to a phone call, but who will chat online and once they have their questions answered and feel confident that the agent will commit to finding out more.

“Our skilled live chat operators work off carefully defined engagement strategies that are designed to capture key information and qualify the visitor as a lead. Aside from strong qualified leads, agents also benefit from extraordinarily high levels of customer satisfaction that helps generate referrals and positive reviews.

“Estate and letting agents offering 24/7 live chat on their websites are reaping record numbers of new leads as consumers online embrace the ability to speak with someone immediately.”

Mark Cooper, Partner of Coopers Residential commented: “Since we have introduced live chat to our website, we have seen a 20% increase in valuations and a 14% rise in instructions. In fact, online leads have become our no 1 source of new business since we introduced online chat.

“Thanks to Yomdel, we achieve customer satisfaction ratings of well over 90%, with upwards of 40% of those people chatting leaving feedback about their chat experience. Whether those people become customers, they are all capable of becoming fans and advocates who would recommend Balgores to their friends and family.

“Offering 24/7 live chat where visitors can chat with someone whenever they wish gives us a really strong point of difference. We can set ourselves apart from the competition and we are able to secure more business simply on the basis that we are actively marketing property, every hour of every day.”

Yomdel uses intelligent methods to target people when they are on a website. For example, Yomdel may seek out people who are likely to be thinking of selling a property, or a prospective landlord. This is done from looking at visitor behaviour, the pages on the website they visit, or perhaps search terms they may have used and a number of other methods.

Yomdel mostly works purely on performance and there are generally no setup fees or monthly subscriptions.  Yomdel frequently updates the information it uses when chatting with people online, at no extra charge. Beyond standard lead generation, Yomdel also offers booking viewings, setting valuation appointments and dealing with tenant issues.

For further information, please visit www.yomdel.com or call 01403 616000.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Rent and run? Agents warn of new ‘Stopover Tenant’ epidemic

Nearly 1 in 3 letting agents report tenants walking away from 6–12 month tenancies – some after just a few months Experts warn rental reforms are fueling relocation-style, short-term renting Almost half of agents now advising landlords on how to manage early exits A new trend is sweeping the rental market and it’s leaving landlords…
Read More
Breaking News

Breaking Property News 11/09/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   A ‘workplace companion that’s not just about managing buildings’ Smart Spaces has launched Space Agent, its new agentic AI-driven workplace concierge designed to transform how people manage and engage with buildings and their workplaces. Space Agent – introduced through its friendly persona, Max – is fully…
Read More
Breaking News

Where can you still buy a home for under £150k?

Zoopla reveals Great Britain’s property bargain hotspots Just 12 per cent of all homes for sale across Great Britain are priced under £150,000 making location key for home buyers looking for a bargain In the North East, a remarkable 41 per cent of all homes for sale fall within this price range, followed by Scotland…
Read More
Breaking News

Landlord repossessions soar as Renters’ Rights Bill looms

Landlord repossessions soar as Renters’ Rights Bill looms, with some areas seeing increase of over 2,500% The latest analysis from Dwelly, one of the UK’s leading lettings acquisition and success planning experts, shows that landlord repossessions have increased by 6.8% across England and Wales. However, in some areas of the country they have soared by…
Read More
Breaking News

These are Britain’s most active housing markets

New research from The Property DriveBuy reveals that the busiest homebuying postcodes in Britain right now are found in Croydon, Buckinghamshire and Waltham Forest, however, for those hopeful homebuyers facing tough competition, shifting to a neighbouring postcode could see them secure a property. The Property DriveBuy analysed latest housing market data to discover which of…
Read More
Breaking News

Downsizers can bag 2 for 1 on property purchases

The latest research from over-50s property specialists, Regency Living, reveals that downsizing retirees could own two homes for the price of one, combining a comfortable home in England with a sunny escape in Europe. According to Regency Living’s latest analysis, retirees who sell a traditional bricks and mortar house and purchase a park home can…
Read More