Are you brave enough to go digital?

May 14, 2015

Estate Agents today are continually competing with rival companies to get instructions and ultimately increase their profit margin.

So what makes your Estate Agent better than the one next door?

First impressions means a lot in business and being an Estate Agent is no different. If I were to look at two Estate Agents next door to each other, one with light pockets and digital screens in the window looking stylish and classy, the other with a cluttered window of plain acrylic pockets that look dull and boring, I know which one I would choose.

However, more and more Estate Agents are following suit and illuminating their window displays too. Soon enough just having LED Light Pockets™ in your window will not be enough to make you stand out.

This has prompted display companies to come up with new innovative ideas for displays.

Fairfield Displays have recently unveiled the brand new sunlight readable Sunbright screen. The screen is more than double the brightness of a standard screen at a dazzling 1500 cd². This screen will brighten up any window display, day and night! You can get them made up to an impressive 65” which would really catch the public’s eye. If this wasn’t enough they come with the latest CloudScene technology which allows you to upload all types of data (including PDFs and PowerPoint Presentations) using any device with internet connection.

Fairfield Displays have noticed the recent upturn in sales for digital screens and they predict them to be as popular as the illustrious LED Light Pockets™.

“Since we have had our screen installed there are always people stopping at our window. The window display looks highly impressive after dusk and this is when it really works for us, when we are closed. We have spilt our screen into three zones with a property display taking up 70% and we have added a clock, the latest weather and a link to our home page on our website which has images that are constantly changing. In the past the window was cluttered with 72 properties, the new display has 16 properties plus two 32” screens and we are getting much better results. Our new cutting edge display technology has helped us increase the number of instructions”.

Alex Evans

You May Also Enjoy

Breaking News

Breaking Property News 27/10/26

Daily bite-sized proptech and property news in partnership with Proptech-X.     Who controls the infrastructure, data and intelligence that runs inside commercial buildings? By Author Andrew Stanton CEO Proptech-PR Commercial real estate owners have invested heavily in technology to improve building operations, connect tenants and monitor performance. Yet behind the growing number of systems…
Read More →
Breaking News

35% of UK homes are in postcode areas where house prices are falling

House price falls spread to a third of homes as sellers face growing competition for buyers More than a third (35 per cent) of UK homes are in postcode areas where house prices are falling, up from 12 per cent a year ago Price falls are concentrated in London and the South East where 85…
Read More →
Estate Agent Talk

Budget wishlist

Kevin Shaw, National Sales Managing Director at LRG With the Budget just days away, the property market is in a slightly better place than it was this time last year. Stamp Duty has been ruled out of this year’s changes, which removes the kind of speculation that held buyers and sellers back last autumn. The…
Read More →
Estate Agent Talk

Autumn Budget 2026: Property industry experts comment

Ahead of Wednesday’s Autumn Budget, property industry experts from across the residential sales, lettings, land and property development, mortgage finance and client money protection sectors have shared their predictions, priorities and warnings for the Chancellor. With speculation surrounding property taxation, first-time buyer support, landlord investment, inheritance tax and housebuilding, industry leaders outline what Wednesday’s announcements…
Read More →
Adding second coat of varnish floor boards
Estate Agent Talk

5 Renovations That Can Transform a Property Before It Goes on the Market

Ask a vendor what they plan to fix before listing and the answer is often too ambitious. A loft conversion won’t be finished in time, and it rarely pays back on a quick sale. The changes that actually move a listing are smaller and cheaper, and they show up in the photos. Here are five…
Read More →
Breaking News

Seven things to do if a tree damages your property

Storm Austen and Storm Boelo are bringing strong winds and heavy rain across the UK this weekend, meaning homeowners could find themselves dealing with fallen trees, damaged roofs, crushed cars and difficult conversations with neighbours about who should pay. But what should you do if a neighbour’s tree comes crashing through your roof? Will your…
Read More →