Are you brave enough to go digital?

May 14, 2015

Estate Agents today are continually competing with rival companies to get instructions and ultimately increase their profit margin.

So what makes your Estate Agent better than the one next door?

First impressions means a lot in business and being an Estate Agent is no different. If I were to look at two Estate Agents next door to each other, one with light pockets and digital screens in the window looking stylish and classy, the other with a cluttered window of plain acrylic pockets that look dull and boring, I know which one I would choose.

However, more and more Estate Agents are following suit and illuminating their window displays too. Soon enough just having LED Light Pockets™ in your window will not be enough to make you stand out.

This has prompted display companies to come up with new innovative ideas for displays.

Fairfield Displays have recently unveiled the brand new sunlight readable Sunbright screen. The screen is more than double the brightness of a standard screen at a dazzling 1500 cd². This screen will brighten up any window display, day and night! You can get them made up to an impressive 65” which would really catch the public’s eye. If this wasn’t enough they come with the latest CloudScene technology which allows you to upload all types of data (including PDFs and PowerPoint Presentations) using any device with internet connection.

Fairfield Displays have noticed the recent upturn in sales for digital screens and they predict them to be as popular as the illustrious LED Light Pockets™.

“Since we have had our screen installed there are always people stopping at our window. The window display looks highly impressive after dusk and this is when it really works for us, when we are closed. We have spilt our screen into three zones with a property display taking up 70% and we have added a clock, the latest weather and a link to our home page on our website which has images that are constantly changing. In the past the window was cluttered with 72 properties, the new display has 16 properties plus two 32” screens and we are getting much better results. Our new cutting edge display technology has helped us increase the number of instructions”.

Alex Evans

You May Also Enjoy

Commercial Agent Talk

Building Site Accidents and Compensation: A Guide for Injured Workers

One mistake, one faulty piece of equipment and an unsafe working setup could cause a construction laborer much more than just aches and pains. One injury can result in medical costs, showing up on working days, reduced income and a path to long recovery. Under certain circumstances, the workers may be entitled to get compensation…
Read More →
Estate Agent Talk

First-Time Buyers: Why 4–5 Houses is the Sweet Spot

House hunting before the stress kicks in: Four to five houses is the sweet spot for first-time buyers Just 20% of us feel excited on a first property viewing, rising to 47% by viewings 4 to 5 There’s a U shape trajectory of excitement when it comes to the viewing process However, there is a…
Read More →
Breaking News

Two in five mortgage holders switched banks for a better mortgage deal

Of those who have a mortgage and switched banks, 41% did so to get a better mortgage rate deal and 30% did it to receive an incentive related to their mortgage Only 15% of people moving home switched their bank account during the move, while far more switched broadband (46%), energy (38%), and mobile phones…
Read More →
Breaking News

Housing market trends highlight a changing landscape

The housing market has seen many challenges across the year to date and, in many ways, the property landscape has been a year of two extremes already.   At the start of the year, there was a quiet but optimistic consumer confidence in the air.   However, with the global economy impacting almost every aspect…
Read More →
Breaking News

Breaking Property News 7/9/26

Daily bite-sized proptech and property news in partnership with Proptech-X.     Privera uses Silex to provide its employees with a shared platform for source-based research Silex, the Swiss AI platform for legal research and productivity, today announced that Privera has selected and deployed Silex to support legal research and knowledge workflows across its nationwide real estate…
Read More →
Breaking News

Mortgage rate rises loom as major lenders reprice

Major lenders have moved to increase mortgage rates to catch up with recent rises to swap rates, according to Moneyfactscompare.co.uk analysis.   Over the coming days, more lenders are expected to review mortgage rates in response to higher swap rates, with HSBC and NatWest so far the biggest banks to increase rates since the start…
Read More →