Are you brave enough to go digital?

May 14, 2015

Estate Agents today are continually competing with rival companies to get instructions and ultimately increase their profit margin.

So what makes your Estate Agent better than the one next door?

First impressions means a lot in business and being an Estate Agent is no different. If I were to look at two Estate Agents next door to each other, one with light pockets and digital screens in the window looking stylish and classy, the other with a cluttered window of plain acrylic pockets that look dull and boring, I know which one I would choose.

However, more and more Estate Agents are following suit and illuminating their window displays too. Soon enough just having LED Light Pockets™ in your window will not be enough to make you stand out.

This has prompted display companies to come up with new innovative ideas for displays.

Fairfield Displays have recently unveiled the brand new sunlight readable Sunbright screen. The screen is more than double the brightness of a standard screen at a dazzling 1500 cd². This screen will brighten up any window display, day and night! You can get them made up to an impressive 65” which would really catch the public’s eye. If this wasn’t enough they come with the latest CloudScene technology which allows you to upload all types of data (including PDFs and PowerPoint Presentations) using any device with internet connection.

Fairfield Displays have noticed the recent upturn in sales for digital screens and they predict them to be as popular as the illustrious LED Light Pockets™.

“Since we have had our screen installed there are always people stopping at our window. The window display looks highly impressive after dusk and this is when it really works for us, when we are closed. We have spilt our screen into three zones with a property display taking up 70% and we have added a clock, the latest weather and a link to our home page on our website which has images that are constantly changing. In the past the window was cluttered with 72 properties, the new display has 16 properties plus two 32” screens and we are getting much better results. Our new cutting edge display technology has helped us increase the number of instructions”.

Alex Evans

You May Also Enjoy

bank of england interest rate
Breaking News

Bank of England Money and Credit – December 2024

These monthly statistics on the amount of, and interest rates on, borrowing and deposits by households and businesses are used by the Bank’s policy committees to understand economic trends and developments in the UK banking system. Key points: Net borrowing of mortgage debt by individuals rose by £1.0 billion, to £3.6 billion in December. Net…
Read More →
Breaking News

Housing market gets off to its strongest start in three years, with new sales agreed up 12 per cent on 2024

The 2025 sales market has got off to a stronger start than in 2024 or 2023 with buyer demand up 13 per cent and 10 per cent more homes for sale Rising sales are supporting UK house price inflation which is +2.0 per cent in the year to December 2024, compared to -0.9 per cent…
Read More →
for sale sign london
Breaking News

Westminster council must outline how their proposals on property boards will not hinder market

Westminster City Council must explain how their proposals to renew the existing Regulation 7 Direction and expand it to the whole borough will not hinder the sales and lettings markets, Propertymark argues. At present, some areas of Westminster are subject to a Regulation 7 Direction, which means consent from the Council is needed to display…
Read More →
Breaking News

National Federation of Builders View on Chancellor’s Speech

At the Autumn Budget 2024, Chancellor Reeves scaled back her interference in the planning process. However, in her speech today, she returned to the position that a well-functioning planning system is crucial to not only enabling growth but, more importantly, sustaining it. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), commented: “The…
Read More →
Letting Agent Talk

Landlords and Tenants: A Balanced Relationship in the Private Rental Sector (PRS)

New findings from Leaders Romans Group’s (LRG) latest survey reveal a balanced picture of landlord-tenant relations in the UK. Contrary to negative stereotypes often portrayed, the data shows that tenants view their landlords positively while highlighting areas for improvement in communication and responsiveness. The survey found that 55% of tenants believe their landlord provides quality…
Read More →
Estate Agent Talk

Government Correct to Head Off Climate and Nature Bill

The ‘Climate and Nature Private Members’ Bill’, brought forward by Dr. Roz Savage MP, seeks to set new legally binding targets for climate and nature, as well as give the Secretary of State a duty to implement a strategy to achieve these targets. The National Federation of Builders (NFB) has worked closely with Government’s old…
Read More →