Are you brave enough to go digital?

May 14, 2015

Estate Agents today are continually competing with rival companies to get instructions and ultimately increase their profit margin.

So what makes your Estate Agent better than the one next door?

First impressions means a lot in business and being an Estate Agent is no different. If I were to look at two Estate Agents next door to each other, one with light pockets and digital screens in the window looking stylish and classy, the other with a cluttered window of plain acrylic pockets that look dull and boring, I know which one I would choose.

However, more and more Estate Agents are following suit and illuminating their window displays too. Soon enough just having LED Light Pockets™ in your window will not be enough to make you stand out.

This has prompted display companies to come up with new innovative ideas for displays.

Fairfield Displays have recently unveiled the brand new sunlight readable Sunbright screen. The screen is more than double the brightness of a standard screen at a dazzling 1500 cd². This screen will brighten up any window display, day and night! You can get them made up to an impressive 65” which would really catch the public’s eye. If this wasn’t enough they come with the latest CloudScene technology which allows you to upload all types of data (including PDFs and PowerPoint Presentations) using any device with internet connection.

Fairfield Displays have noticed the recent upturn in sales for digital screens and they predict them to be as popular as the illustrious LED Light Pockets™.

“Since we have had our screen installed there are always people stopping at our window. The window display looks highly impressive after dusk and this is when it really works for us, when we are closed. We have spilt our screen into three zones with a property display taking up 70% and we have added a clock, the latest weather and a link to our home page on our website which has images that are constantly changing. In the past the window was cluttered with 72 properties, the new display has 16 properties plus two 32” screens and we are getting much better results. Our new cutting edge display technology has helped us increase the number of instructions”.

Alex Evans

You May Also Enjoy

Estate Agent Talk

The Future of Urban Real Estate: Trends and Predictions for 2026

Affordability pressures, hybrid work arrangements, and steep borrowing costs are heavy influences on urban real estate for 2026. We’re seeing an increase in mixed-use development and a renewed focus from investors on markets with a steady demand. Markets that can balance housing access, transportation, lifestyle amenities, and flexible workplaces will come out on top. Major…
Read More →
Estate Agent Talk

London’s prime residential market isn’t falling — it’s repricing

By Daniel Austin, CEO and co-founder at ASK Partners London’s prime residential market has looked subdued by global standards, but framing current conditions as a decline overlooks the more important underlying dynamic. The market is undergoing structural repricing driven by higher interest rates, shifting tax policy and a more volatile geopolitical environment. This is not…
Read More →
Breaking News

Foxtons Lettings Market Index – April 2026

Market activity strengthens with applicant demand recovering and supply remaining ahead of last year   After the implementation of the Renters’ Rights Act, April provides the final snapshot of market conditions ahead of implementation, offering a clear benchmark for how the sector is positioned entering this new regulatory environment. The lettings market strengthened through the…
Read More →
Breaking News

Five hidden costs catching home buyers out

FIVE hidden costs that’re catching home buyers out, AFTER they put their offer in, says expert • Buyers often focus on deposits and mortgages, but overlook thousands in extra costs • Delays, surveys and legal fees can quickly inflate budgets • Unexpected gaps in funding are becoming increasingly common A lot of home buyers think…
Read More →
Breaking News

Housing Insight Report: March 2026

Buyer activity and sales agreed picked up this month as the housing market entered the spring season, with increased stock levels giving consumers more choice despite ongoing affordability pressures. Meanwhile, the rental market remained highly competitive, as tenant demand continued to outstrip supply and concerns over future regulation weighed on landlord confidence. Sales 1. The…
Read More →
Breaking News

Renters’ Rights Act risks leaving the tenants it set out to protect with fewer options

Fewer than a third of landlords are fully aware that the Renters’ Rights Act bans advance rent payments of more than one month, according to new research from LRG. The survey of 650 landlords and tenants across England and Wales found that 43% know the rules have changed but remain uncertain of the details, while…
Read More →