Are you brave enough to go digital?

May 14, 2015

Estate Agents today are continually competing with rival companies to get instructions and ultimately increase their profit margin.

So what makes your Estate Agent better than the one next door?

First impressions means a lot in business and being an Estate Agent is no different. If I were to look at two Estate Agents next door to each other, one with light pockets and digital screens in the window looking stylish and classy, the other with a cluttered window of plain acrylic pockets that look dull and boring, I know which one I would choose.

However, more and more Estate Agents are following suit and illuminating their window displays too. Soon enough just having LED Light Pockets™ in your window will not be enough to make you stand out.

This has prompted display companies to come up with new innovative ideas for displays.

Fairfield Displays have recently unveiled the brand new sunlight readable Sunbright screen. The screen is more than double the brightness of a standard screen at a dazzling 1500 cd². This screen will brighten up any window display, day and night! You can get them made up to an impressive 65” which would really catch the public’s eye. If this wasn’t enough they come with the latest CloudScene technology which allows you to upload all types of data (including PDFs and PowerPoint Presentations) using any device with internet connection.

Fairfield Displays have noticed the recent upturn in sales for digital screens and they predict them to be as popular as the illustrious LED Light Pockets™.

“Since we have had our screen installed there are always people stopping at our window. The window display looks highly impressive after dusk and this is when it really works for us, when we are closed. We have spilt our screen into three zones with a property display taking up 70% and we have added a clock, the latest weather and a link to our home page on our website which has images that are constantly changing. In the past the window was cluttered with 72 properties, the new display has 16 properties plus two 32” screens and we are getting much better results. Our new cutting edge display technology has helped us increase the number of instructions”.

Alex Evans

You May Also Enjoy

Letting Agent Talk

Poor Communication becomes Expensive at Scale

The hidden cost of fragmented property management By Adam Hills, Client Services Director, LRG Living Markets A landlord asks for an update on a repair. The property manager asks the contractor, who is waiting for access from the tenant. Meanwhile, the accounts team has received an invoice but cannot tell whether the work is complete.…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

When Estate Agents Decide to Go Solo

Leaving an established estate agency to work independently gives experienced agents more control over fees, client service and working hours. It also brings responsibility for compliance, cash flow and every part of the customer experience. Before handing in your notice, test the idea against realistic sales volumes, local competition and the amount of time you…
Read More →
Estate Agent Talk

What Should Buyers Ask Before Reserving a New Build?

Research from Skipton Building Society has found that 44% of aspiring first time buyers would rather buy a new build than an older property, with just 30% favouring an older build. Modern fittings and appliances were the biggest draw, cited by over half of those who preferred a new build, alongside the promise of lower…
Read More →
Breaking News

The UK cities with the largest property price increases revealed

A new study has unveiled the most challenging UK cities for first-time buyers. Newry leads Northern Ireland’s ranking, with a property price increase of 12.8%, while Hull leads Great Britain’s ranking, recording an increase of 6.6%. The research examined data from HM Land Registry to reveal the cities that have faced the highest property price…
Read More →
Breaking News

The UK’s Most Expensive Property Hotspots Revealed

More than one in three homes sold in Camden last year fetched at least £1 million, making it the UK’s leading million-pound property hotspot in a new study of England and Wales. But despite London’s dominance at the top of the rankings, the research reveals a surprising trend: median sale prices in several expensive London…
Read More →
Breaking News

Lloyds House Price Index – October 2026

House prices in October 2026 were 1.2% lower compared to the same month a year earlier. House prices fall in October as market remains subdued • House prices fell by -0.6% in October, following a -0. 1% decrease in September • The average property price is now £29 6 ,285 , compared to £29 8…
Read More →