Posts by EAN Content
A new website for 2017? Estate Apps answers some important questions:
How important is it, that as an estate / letting agency, you understand how well your website has been performing in 2016? Knowing how your website is performing is paramount with almost every user beginning their property search online. You need to know that your visitors are finding the content they want / need quickly…
Read MoreThe Twelve Days of Christmas – Property Style
I’m afraid finding your ideal home and lifestyle might just take a bit longer than twelve days, but let’s dream it doesn’t! This is how it might go; On the First Day of Christmas You have a dream. Every home move starts with an inkling of an idea, maybe just a touch of disquiet about…
Read MoreINDUSTRY INTERVIEW: MICHAEL DAY, INTEGRA PROPERTY SERVICES
As a whole, is the uk estate and letting agency keeping up to date with the latest in both marketing and technology or is there still vast room for improvement? The property industry generally remains quite conservative (with a small c) but there are a number of exciting projects being developed around the sector and…
Read MorePROPERTY – IT’S ALL ABOUT THE EMOTIONS!
Buying and selling a property has long been known to be one of the most stressful things someone can do in life. In fact, it ranks alongside death and divorce. Part of the reason why property negotiations can feel so stressful are that we have to navigate through a series of time sensitive situations, which…
Read MoreJUDGE AN ESTATE AGENT ON SALESMANSHIP ALONE AT YOUR PERIL!
In this fast paced, instant access, target driven world we live in, so much emphasis is often placed on salesmanship. It doesn’t matter whether you are involved in potatoes, prosecco or property, the principles behind selling and selling techniques are commonly thought of as being the same across most business sectors. Arguably, estate agents have…
Read MoreWhat got you here isn’t working any more
Over half a million people work in estate agency in the UK, probably three times the number employed in the industry when I was a child. Transactions, however, have not trebled in the same timespan. Which means one thing: HUGE competition for instructions. Where your predecessors could rely on word of mouth and goodwill to…
Read MoreIndustry Interview: Spencer Fortag MARLA MNAEA of Dockside Property Services Kent
How important is it for estate agents to embrace innovation and technology in the industry to both find new clients and marketing their clients property? I don’t think this is important. I believe it is essential. Clients today, of whatever age, tend to be tech savvy so agents that embrace bothÿinnovation and technology will flourish.…
Read MoreIndustry Interview: Jerry Lyons of Property Expert
Is having a strong online presence important for estate and letting agents? Yes, absolutely. Your agency will be judged by the way your website looks as a starting point and how user friendly it is. Other ways you can build your digital profile to win instructions are: Use social media regularly. Have a weekly /…
Read MoreEstate agents who outsource their viewing services…
Estate agents who outsource their viewing services… will have best chance of success in 2017. One of the most significant business trends in 2017 is likely to be outsourcing. And, with estate agents increasingly expected to do more with less, this makes sense. Just think about it, with time the one thing none of us…
Read MoreZoopla property group announce aquisition and exclusive partnership
Zoopla Property Group announced on the same day as their results last week that they had acquired leading estate agent website design and hosting business Technicweb and had invested and signed an exclusive partnership with connected home insurance provider, Neos. Alex Chesterman, Founder & CEO of ZPG said, “We are delighted to announce that we…
Read MorePurplebricks announces interim results.
Purplebricks PLC today announces its interim results for the six months ended 31 October 2016 headlined ‘UK achieves maiden EBITDA profit, plans to accelerate market share growth‘. Commenting on the results, Michael Bruce, CEO stated: “Our strong results are testament to the seismic shift that is underway in the estate agency market. We continue to…
Read MoreONTHEMARKET.COM LAUNCHES COMMERCIAL PROPERTY CHANNEL
Property portalÿOnTheMarket.comÿis now listing UKÿcommercialÿproperties to rent and for sale on a dedicated new channel. Closely aligned with its UK residential search and its overseas search, the focus of theÿcommercialÿproperty channel is on the all-important property details. It does not carry distracting advertising or any unnecessary information.ÿCommercialÿsearch results are presented in grid, list and map…
Read MoreIndustry Interview: Melanie Peters of Waterside Properties in Dorset
Is the way that Estate Agents engage with consumers changing? Is social media, apps and website having a greater importance than leafleting, local newspaper adverts and high street presence? Social media is certainly a very important way of showcasing individual businesses. We as an agency have devoted a great deal of time to our Twitter…
Read More5 value-boosters for your property investments
When it comes to increasing the value of your property, we all know the usual suspects _ tidy gardens, extra bathrooms and modern kitchens to name but a few, but it_s the less obvious things that can have a surprising effect. If you_re looking to make your property more attractive to either buyers or renters…
Read MoreNAEA announce the speakers at their 2017 annual national conference
The National Association of Estate Agents (NAEA) this week announced the speakers at their 2017 Annual National Conference. The event, on 9th February at 155 Bishopsgate in London is the largest annual conference of its kind and a key calendar event for those working within the estate agent industry in the UK. The line-up features…
Read More