Posts by Alex Evans
Is Instagram beneficial for your Estate Agency?
Consumers are mostly visually driven, but you’ll be hard pressed to find a target market in need of high quality imagery as much as those in the property industry. Those looking to buy or rent properties will often make their decision to view based on the pictures provided, meaning low quality imagery will generally mean low…
Read MoreThere is No ‘Perfect Deal’ for the Investor Who Waits.
If you keep waiting for a great deal to come your way then you are in the wrong job. Most Estate Agents commercial property gets picked up by proactive investors who have the guts to act upon their market knowledge and are willing to take risks. And while you are waiting for that great money…
Read MoreCongratulations! Your office just lost you an instruction!
If you’re like most HS agents, you probably have an expensive fascia and window display. And maybe some very expensive shop fitting? After all, the office is a major window to the world and your prime ‘fixed asset’- it’s advertising and marketing that promotes your brand and company image 24/ 7. As the nights draw…
Read MoreLet’s discuss Estate Agent fees…
Why is it that estate agency fees vary? Why is it that some estate agents charge more than others? Why, when you call to ask what they charge, do you feel like they avoid your answer, making it feel like you are literally going around the houses to get your answer? It really shouldn’t be…
Read MoreWhat’s the value of your agency’s reputation?
It’s been said that your reputation is what people say about you when you are NOT there. Nowhere is this more true than on the internet. Having worked in crisis management PR and also being on the other side of the fence as a prying, mischief making journalist I know how things can turn out…
Read More7 TIPS TO INCREASE PRODUCTIVITY AND COMPANY PROFIT.
Converting viewings to valuations – This is the most classic and essential trick in the book as far as increasing productivity and profits goes, you have to ensure that your staff are seeing every opportunity to create a market appraisal BEFORE they take the client out for viewings. This can be done with basic pre…
Read MoreA property guide for first time buyers.
Are you finally taking the steps to buy your first home? I know it seems scary now but if you follow our guide, securing your first home will be a breeze. Keep the faith There is no escaping the fact that the chill of austerity has discouraged first time buyers from stepping onto the property…
Read MoreWhen there’s nothing else to give – what do you give?
Here’s a scenario that’s repeated every week, if not every day, in every office across the land. It will certainly sound familiar…. You’ve been round to value a potential client’s home. Your agency and others. It went well and you established a great rapport. You feel confident. The next day, My & Mrs Vendor have…
Read More47% Increase in Property Search Queries on Mobile Devices.
Recent research by Google has revealed that the number of property search queries being performed on mobile devices increased by 47% in the first quarter of 2015, reports Dorset-based digital marketing agency Bespoke 4 Business. And with 33% of Britons opting for smartphones as the device of choice in 2014, ahead of 30% who preferred…
Read MoreDo you deserve to be called out?
Do you ever drive to work in the morning or on your way to an appt, see a rival agent’s board and wonder why on earth you weren’t ‘called out to value that one’? It’s in your patch and you’ve sold other properties around the place. You even did a mailshot there recently, so why did…
Read MoreSurveyors fly high with First Person View Goggles.
As a specialist in the field of aerial photography, and working solely with surveying and inspection companies, Kensson Aerial Imaging is pioneering the use of First Person View goggle technology to literally take their clients into the sky. Surveyors have to think on their feet. To effectively manage their time a professional may only get…
Read MoreFairfield Displays & Lighting shortlisted for Neg Awards.
Fairfield Displays & Lighting shortlisted for Negotiator award third year in succession You know you’re doing something right when for the third year running you are shortlisted for the Supplier of the Year (Products) Negotiator Award. Fairfield Displays & Lighting will be looking to go one better this year after receiving the Bronze and Silver…
Read MoreWhy You Need To Nail The Digital Experience.
Are you a traditional high street estate agent? Is your online presence living up to customer expectations? If you aren’t nailing the digital experience that homeowners and buyers receive, then you are losing out on valuable business. In today’s market you can’t just rely on a good retail location, quality listings and low agent fees;…
Read MoreSmoke and Carbon Monoxide Alarms – do you have the right checks in place?
It’s been widely reported that landlords will be required by law to install working smoke and carbon monoxide alarms in their properties, under measures announced by the then Housing Minister Brandon Lewis back in March 2015. The Government’s aim is to create a safer private rented sector, and a key part of that is to…
Read MorePrivate Rented Sector Booms in Scotland.
Declines in home ownership and a reduction in social housing have fuelled growth in Scotland’s private rented sector over the last year, and the recently published Scottish Household Survey revealed that the proportion of private rented households has grown from 5% in 1999 to 14%, some 266,000 properties. As the private rented sector in Scotland…
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