Posts by Alex Evans
How do vendors get the right smell for a successful home sale?
In a recent survey of home buyers by property marketing, content and home staging company A Passion for Homes, the worst thing to encounter on a property viewing is a bad smell! Accounting for almost a third of the results, it is no surprise to most estate agents and property professionals that smells have come…
Read MoreDesktop v Cloud v SaaS.
Last week the annual accountancy exhibition Accountex took place in London and proved that accountants aren’t afraid of change. Sage launched Sage Life, their new package that integrates all their small business solutions together along with social apps bringing accountancy to the ‘cloud’. If accountants, renowned as traditionalists are moving with the latest advancements in…
Read MoreHouse Pricing in UK 2015
How house pricing is managed in UK ?? The average London home will cost more than 1 million English pounds by 2030, according to new analysis as strong jobs growth and a chronic housing shortage keeps pushing up prices, strong growth population and higher employment combined with a shortage of housing would lead house prices above £1m…
Read MoreContent Curation: How it wins instructions.
We have no time. We have no patience. There is an unfathomable amount of content online and we are subjected to thousands of catchy headlines each day. This huge amount of option leaves many people clueless on what to actually take notice of – more choice leads to less decisions. In 2000 psychologists ran an…
Read MoreWhat is classed as fair wear and tear when returning a tenants deposit?
There are a high number of landlords that still push for ‘betterment’ at the end of a tenancy, despite the fact that the law does not allow claims for ‘new for old’. Tenants are required by law to return the property back to its original state (including proper professional cleaning) according to the Inventory check…
Read MoreWhy UK agents are missing out with property in Spain.
UK estate agents can benefit from entering the overseas property market by offering Spanish homes for sale. Despite the global financial crisis Spain is still high on the agenda as place to move abroad for thousands of British buyers. The main thing that has now changed is that buyers have become realistic about the returns they…
Read MoreAre you brave enough to go digital?
Estate Agents today are continually competing with rival companies to get instructions and ultimately increase their profit margin. So what makes your Estate Agent better than the one next door? First impressions means a lot in business and being an Estate Agent is no different. If I were to look at two Estate Agents next…
Read MoreHow does my mobile site affect my desktop Google rank?
Background 22nd February 2015, Google announced on their webmaster blog that they would be changing their algorithm on mobile devices to favour sites that are mobile friendly. They also introduced a mobile friendly testing tool which basically tells you whether your website fits within their guidelines or not (worth checking at this point if you…
Read MoreVIDEO: What are your views on the issues surrounding bedroom tax?
The joy of learning & the importance of embracing it!
As an industry, estate agency has never been renowned for embracing technological innovation and learning new ideas as quickly as some other industries I could mention. I have never quite understood the dinosaur culture that exists amongst many – anything that simplifies and speeds up processes, helps improve communication and make us more approachable to…
Read MorePrepare Now for the Big Move-In.
Exams are approaching for six-formers up-and-down the country and in just a few months time they will be off on a new life, away from home, a different city, new friends and for the majority it will be the first time that they will be living away from home, their parents and the comfort that…
Read MoreWhat a Conservative win means for the property sector.
As I write this blog, the Conservatives have won a majority seating in Parliament. As a recruiter entrenched in this sector I have followed the election campaign trying to build a view of what will happen to the sector after the 7th May. Housing policy was definitely used in the ground war to secure seats…
Read MoreUK ELECTION: PROPERTY INVESTORS’ GUIDE.
Following the Conservative party’s election victory, the outlook for investors in UK property markets remains positive. As the UK settles into another five years of Conservative leadership, we look at the pre-election pledges that all UK property investors should be aware of. Housebuilding The Conservatives plan to support a surge in housebuilding to tackle the…
Read MoreThe future of marketing in the property industry
If the last ten years have been characterised by technology targeting buyers, the next ten will focus on vendors. But marketing has experienced two fundamental shifts in recent years that will underpin all new developments. Firstly, consumers demand to speak with companies, rather than be spoken at, meaning you can either join in or be…
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