Posts by Alex Evans
Technology: making life as an agent easier – Part II: how can everyday tech help a busy agent?
It may not feel like it sometimes, but technology is intended to make our lives easier. Whilst we can sometimes feel like throwing our computers out the window, or going on holiday to try and get away from all the buzzing, beeping, and being too connected, ultimately technology gives us a wealth of opportunities to…
Read MoreAre you doing enough to satisfy your landlord?
Within every industry there are conflicting opinions. The main one in the letting industry is whether tenants have a loyalty to Letting Agents or not? Would someone pass on their dream house because it wasn’t with a letting agent they liked? With the online property portals at the forefront of property searching, do tenants still…
Read MoreWhy Mobile-Friendly for Real Estate Matters
If you thought having a mobile friendly website was a luxury and not having one wouldn’t affect your business…. Think again! Earlier this month Google Webmaster released this statement; “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and…
Read MoreGoogle Analytics for Estate Agents: How should you be using it?
Why should you be using Google Analytics? GA is one of the most important tools that you can use to measure the performance of your website. Google collect huge amounts of data about your site everyday. Anything from number of website visits to bounce rate to goal completion, you name it, they collect it. The…
Read MoreIs equal pay still an issue in the property sector?
Kelly Fox from FirstPort shares her experiences:
Read MorePrice and Value and the relationship between the two.
With a net worth of $72.8billion, business magnate and Berkshire Hathaway CEO Warren Buffett knows a thing or two about business… His quotes are legendary and well documented but a particular comment resonated with me after a fractious day talking to new and existing clients regarding the pricing of our inventory reports. Warren says “Price is what you…
Read MoreNot everyone speaks English.
Britain is the most racially diverse country in Europe with almost 1.7m people that don’t speak English as their first language, including 168,000 people that don’t speak English at all. So how do you cater for this massive market? If you are English speaking and they aren’t then it can become a huge barrier that…
Read MoreTechnology: making life as an agent easier – Part I: how are your clients embracing tech?
Technology: can it make your life as an agent easier? Read the first in our series to find out how tech is impacting you and your customers… The rate of technological change will never be slower than today. It took thirty years to connect the first two billion people and it will take only eight…
Read MoreHow To Make This Election Season A Profitable One.
With just over two months until the UK votes in a new government, it is a time of great uncertainty in the property market. In this short article we look at how you can position your agency and your clients to benefit from that uncertainty in the short and in the longer term. Background While…
Read MoreThe Paradox of Choice.
Is too much choice is a bad thing? It’s a strange concept to think that providing clients with a vast array services and options could actually be doing your business harm. Why would allowing your clients to choose from a variety of options be a bad thing? It seems a little counter-intuitive, but the more…
Read MoreThe importance of a tenancy deposit.
Choosing the right tenant for your property can be tricky. Sometimes the perfect tenant comes along, they want to stay in your property forever and make it their home. They love, respect and admire your property. However, sometimes you think you have that perfect tenant, but quickly realise you made a wrong decision. Perfect tenants…
Read MoreSocial Media – Are you using the official brand logos for each of them?
At Logotag® we take brand identity very seriously and only use the official brand logo and design within our artwork. It still surprises us how many big brands out there are still using outdated logo’s which the network themselves do not officially allow you to use. For example Twitter do not allow you to use…
Read MoreVIDEO: How to attract more females to the industry.
Projects like this can help to increase diversity within the work place. http://youtu.be/eSz0U1jt7Vo
Read MoreClaim your stake in the £200 billion student property market
Years ago, student housing was a mix of halls of residence and run-down houses of multiple occupancy (HMO). Student living was derided as a questionable rite of passage and the subject of more than one grotty sitcom. Yet, you’d have to be slunked at the bottom of a bed in an aforementioned HMO like a…
Read MoreHow to sell your home – the three most important considerations.
There are three important considerations when thinking about how to Sell your house: 1. Supply – Other properties on the market Supply controls the market – more supply means less chance of you selling, selling quickly and getting the price you want. Seasonality of listings coming to market can often be influenced by people being…
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