Estate Agent Talk
LiFE Residential embraces transparent customer feedback with Trustpilot
London’s leading estate agency LiFE Residential has joined the globally recognised review site Trustpilot to gain valuable customer feedback from its clients. It is now easier than ever to give the company feedback, offering more potential for clients to be heard by the business. The company has created an innovative in-house review requesting and reporting…
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Back to the Future in Estate Agency?
I’m in an arguably luxurious position in that I liaise with all types of estate agents across all sectors every week. Having been an agent myself in a former life, it also gives me a much greater understanding how the industry operates and the changes that go with it. Over the past 30 years or…
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TAKE OFF THE RESHARE SCHEDULE
Here’s a handy checklist to make sure your photos appear in my Wall of Shame. Have you seen my Wall of Shame? Here’s the link – grab a cup of coffee and marvel at the wonderful property photography there, courtesy of your industry colleagues, your competition, or perhaps even you….. In case you aspire to the lofty…
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This time it’s personal
The kids are back to school. The heating is getting switched on again. My flip flops are in the cupboard. My bike is in the garage. This can only mean one thing – Christmas will be here before you can say: ‘Ropey Sir Cliff Richard tunes being piped through the local shopping centre.’ If you…
Jerry Lyons
Was it A Con Job and Why the Secret is out for Estate Agents
Just over four years ago there was a young trainee plumber in Dublin. He was skint, hated his job, drove a clapped out old banger and his career prospects were to use how own words, ‘pretty shite’. But he had a vision (literally as it turns out) and strange things happen. On Saturday 26 August…
Jerry Lyons
Real estate is like working out – Here is how going to the gym can teach you about real estate
Real estate can look like a complicated business, especially from an outsider’s perspective. However, no matter how many curve balls this market might throw at you, you always need to remember that it follows a set of principle. This central axis is what keeps the entire thing from crumbling, and if you were to compare…
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7 Ways Apps Can Boost Business for Estate Agents
Everyone’s using apps these days, and there’s an app for everyone. So have you ever thought about how apps could boost sales? Or about whether it’s finally time to hire an agency to make an app just for your business? Here’s a quick rundown of seven ways you could do better week in, week out,…
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RUMBLE IN THE PROPERTY JUNGLE
When you first meet me, possibly the last person you would think of is Cassius Clay. I’m about half the size he was at my age, and I’m more likely to put on a pair of cufflinks than boxing gloves. But a major part of my job is to roll with the punches just like…
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The 7 Skills all 21st Century Estate and Letting Agents Need to Know
Running an estate and letting agency in 2017 property market of too many competitors, over valuing and the online threat bears a heavy burden on the shoulders of any agency business owner, irrespective of the size of the agency.
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Estate Agency Advertising Activity with survey from Richard Rawlings:
Following research conducted by Estate Agency Insight a gaping hole has been discovered that highlights the way in which many agents are failing to adapt their marketing content in order to win business. Last week 376 agents responded to a survey by the consultancy, that sought to identify the validity of agents’ continued use of…
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Who Are You Marketing To?
Let me introduce you to my client, Mark; in his late forties, and running his own independent agency.
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Which #PropTech – Why #PropTech
Many decision makers within the Estate Agency world are spending lots of man hours discussing Property Technology (PropTech). They ask themselves and their teams – Do we need it? How would we use it? Is there an ROI? What are our competitors doing? Are they missing the biggest question? How will PropTech benefit our customers?…
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95% of estate agents are failing to do this one easy thing
…that will protect them from cheap fees and lack of stock
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10 Great Blogging ideas for Estate Agents
Most times you will have the clouded view that as an estate agent you should only really be blogging about property as 99% of your business is in fact that and surely this gives you the best SEO results for you and your estate agency? Well, though some of this is quite true, it is…
Christopher Walkey
Why PurpleBricks Is Beating You
Most estate agents don’t prioritise email leads from Rightmove and Zoopla. It stands to reason, if an enquiry was serious they would call. But reason is WRONG. This outdated belief about enquiries is costing High Street estate agents dearly. PurpleBricks is winning, at your expense. LeadPro is a free tool from Property Technology ltd, that will help…
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