Marketing
Five reasons not to use live chat on your estate agent website
I am sure that your website is highly valuable to your business growth and that all and any traffic it obtains you are after grabbing and growing your profits be it from new valuations or simply that next viewing being booked. So, with the importance being high in the value of web traffic to website,…
Andy Soloman
Which side is your best when it comes to photos of your property?
Many people look in to the mirror and will say I have a best side I am sure, not an uncommon thing, and they will usually want to, if seen by someone they are looking to attract, to be seen on their better side. So anyway, enough of self vanity and on to property which…
Christopher Walkey
Should Estate Agents Blog?
Estate agents are busy people right now. Keeping valuation appointments coming in, organising viewings, sales progression, and generally keeping on top of 100+ emails every day and those niggling staff issues. And if all that were not enough, agents are also expected to be full-blown, expert marketers, as I highlighted in my recent blogpost. Now…
Sam Ashdown
Total Facilities Management is an Effective Outsourcing Solution
One of the most significant changes to businesses in the 21st century is the increased tendency to outsource those functions that are seen as non-core to the business itself. We are all familiar with areas such as payroll and catering being outsourced, but today, a growing number of companies are deriving both financial savings and…
EAN Content
The future of Property Marketing
Want to get ahead of the game? Look at the USA & Australia for inspiration When you’re looking for inspiration to help you build innovation and marketing plans, who do you look up to? Where do you look? I want to give you just a couple of links to help you think outside the box…
Tom Durrant
Ditch the newspapers and invest in your estate agency website
Well OK, the title may be a bit harsh on those still using paper for marketing, but I am sure many people will agree that newer and more innovative forms of marketing these days are giving businesses a far better and wider reach over print. We all know the power of the internet and how…
Andy Soloman
Reasons to host your own events and start increasing your business profile
In business we must always strive to get that competitive edge, to stand out from the crowd, build new audiences and improve profiles. Though in today’s world we are very much concentrate on the online side of marketing from websites to emails, social media to apps, we must still remain focused on face to face…
Christopher Walkey
What makes your agency SO special?
We have a problem in the UK. You may be suffering from it right now. I know I did, and still do sometimes. But not that often thankfully. See over here in the currently dis-United Kingdom we’re not very good at saying how good / great we are. And estate agents for all the public’s…
Jerry Lyons
Use Your Blog to Expand Your Network and Grow your Reputation
In today’s ever more interconnected world, the power of a strong professional network cannot be underestimated. Blogging about the hot industry topics of the day is a great way of building your reputation as an expert in the property business, as well as expanding your network of fellow estate agents. Perhaps the best example of just how…
EAN Content
Photo enhancing: What every agent should know
Property photography editing has been in existence for some 10 years but it’s only now taking off as a must-have service for estate agents in the UK. I want to give you the low down on one of the fastest growing supplier sectors within the property industry, as well as the legal implications around what…
Tom Durrant
What do estate agents say when asked “What do you do?”
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel…
Sam Ashdown
People buy from people, so how can your estate agency engage online?
“Traditional shops have shop assistants, yet many online retailers leave their customers without any help.” Yomdel.com The biggest part of marketing success is getting people to see your brand, have them visit your website, follow you on social media, subscribe, email, call and then finally convert them in to a new client. So, if most…
Andy Soloman
Filming property via live 360 video is easy:
Live 360 video streaming, thanks to the social media platforms supporting this media trend, will certainly be a big marketing avenue for worldwide business – If you have something to show, then why not show it 360! A great example of a live 360 streaming mini video camera is the Insta360 Air, an easy to use…
EAN Content
Still using a flash when taking property pics? Read this and I guarantee you won’t use it again
Picture this: Bit dark in the bathroom? Trees causing major shadow in the garden? Taking photos late in the day? We’ve all been there and often turning on the flash is our go-to solve for a bad-lighting problem that’s out of our control. The issue is, turning on the flash is only likely to make…
Tom Durrant
Your website is your most important office and it needs to be open 24/7
It is a remarkable fact that 52% off all leads come outside business hours (32% Mon-Fri, 20% Weekends). With this simple yet high impacting fact, have we really done enough to make sure that our websites are performing not only during business hours, but 24/7 and each and every day of the year? Years ago…
Andy Soloman