Marketing
Reasons to host your own events and start increasing your business profile
In business we must always strive to get that competitive edge, to stand out from the crowd, build new audiences and improve profiles. Though in today’s world we are very much concentrate on the online side of marketing from websites to emails, social media to apps, we must still remain focused on face to face…
Christopher Walkey
What makes your agency SO special?
We have a problem in the UK. You may be suffering from it right now. I know I did, and still do sometimes. But not that often thankfully. See over here in the currently dis-United Kingdom we’re not very good at saying how good / great we are. And estate agents for all the public’s…
Jerry Lyons
Use Your Blog to Expand Your Network and Grow your Reputation
In today’s ever more interconnected world, the power of a strong professional network cannot be underestimated. Blogging about the hot industry topics of the day is a great way of building your reputation as an expert in the property business, as well as expanding your network of fellow estate agents. Perhaps the best example of just how…
EAN Content
Photo enhancing: What every agent should know
Property photography editing has been in existence for some 10 years but it’s only now taking off as a must-have service for estate agents in the UK. I want to give you the low down on one of the fastest growing supplier sectors within the property industry, as well as the legal implications around what…
Tom Durrant
What do estate agents say when asked “What do you do?”
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel…
Sam Ashdown
People buy from people, so how can your estate agency engage online?
“Traditional shops have shop assistants, yet many online retailers leave their customers without any help.” Yomdel.com The biggest part of marketing success is getting people to see your brand, have them visit your website, follow you on social media, subscribe, email, call and then finally convert them in to a new client. So, if most…
Andy Soloman
Filming property via live 360 video is easy:
Live 360 video streaming, thanks to the social media platforms supporting this media trend, will certainly be a big marketing avenue for worldwide business – If you have something to show, then why not show it 360! A great example of a live 360 streaming mini video camera is the Insta360 Air, an easy to use…
EAN Content
Still using a flash when taking property pics? Read this and I guarantee you won’t use it again
Picture this: Bit dark in the bathroom? Trees causing major shadow in the garden? Taking photos late in the day? We’ve all been there and often turning on the flash is our go-to solve for a bad-lighting problem that’s out of our control. The issue is, turning on the flash is only likely to make…
Tom Durrant
Your website is your most important office and it needs to be open 24/7
It is a remarkable fact that 52% off all leads come outside business hours (32% Mon-Fri, 20% Weekends). With this simple yet high impacting fact, have we really done enough to make sure that our websites are performing not only during business hours, but 24/7 and each and every day of the year? Years ago…
Andy Soloman
Five F’*k Ups I’ve Made Which Might Help Estate Agents
It was my little girl’s fifth birthday party on Saturday. Lots of kids singing Frozen songs, jam sandwiches, Wotsits and making tea for mums and dads who all seemed pretty glad that their kids were being entertained for a couple of hours. We had family down from London so the entire weekend was a busy…
Jerry Lyons
The world’s first intelligent search engine is here
A new model for property listings is well overdue. There are simply too many disparate portals at the moment, charging agents left, right, and centre. And this approach just isn’t sustainable in today’s volatile and competitive marketplace. But help is at hand, and a game-changing new intelligent search engine is now being launched. Just what…
Peter Fernandes
One Essential Piece of Photography Kit You Probably Don’t Use
Apart from the camera and a couple of lenses, there’s one piece of essential kit you’d need to use in order to take pictures of interiors that are as good as this… By Doctor Photo workshop student, Bridget Andreas So – how do you get great shots like the one above and like those on…
Tom Durrant
Can estate agents ditch the bad reputation?
Estate agents have a bad rep. We know you work long hours in an increasingly volatile and competitive marketplace, but a quick Google search reveals what people really think of our industry. And it’s not good. Of course, most estate agents are not evil, liars, and crooks! But when less scrupulous agents visit potential clients,…
EAN Content
How to take better property photos with sunny weather
Finally! Spring has arrived so your property photos should look brighter and more cheerful shouldn’t they? I say, ‘should’ advisedly, because bright sunshine can either make or break a photo. At Doctor Photo we see thousands of images every month of over-exposed exteriors, strong shadows and glare. We do our best to fix them, inserting…
Tom Durrant
Increase your online conversions – Have you looked into ‘Live Chat’?
If you are in the business of selling / renting property then online is mostly going to be about driving traffic to your website and your listings on the likes of Rightmove and Zoopla – Am I right? The more traffic the better and how can you convert those who visit your website and tempt them…
Andy Soloman