Marketing
In just 5 years time, Email Marketing will be half a century old!
Back in 1971, Ray Tomlinson in Massachusetts was said to have sent an email from one computer to another so in the year 2021, ‘Emailing‘ will be an online marketing tool that is already 50 years old! Many of us will be familiar with emails for approximately the last 15 years and only over the last…
Christopher Walkey
Why you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Sam Ashdown
Houseviz making property VR affordable
The next Big Thing in property marketing, 360 VR property tours add a whole new dimension to estate agency marketing. Creating extraordinary experiences – with the potential to provide enormous benefits -. 3D virtual walkthroughs work very much like the virtual tours you find on Google Street View. And, more immersive than a standard video,…
EAN Content
Your Core Values and Why They Matter
I was presenting at a local businesswomen’s networking event this week and I asked the ladies in the room to take part in an exercise: to define their top three core values. They found it hard: really hard. To try to define everything you stand for, and do, in just three words, is hard. Try…
Sam Ashdown
How to use LinkedIn for Lead Generation in 2017
LinkedIn simply rocks it when it comes to both growing an online network of professional connections and also for lead generation. Since the early days that I adopted social media marketing in my efforts to improve my business profile online, LinkedIn has always been one of my most favoured and best performing platforms. I see…
Christopher Walkey
6 reasons why Estate Agents should use Drones for Property Marketing in 2017
As you may already know, using Drones, or “UAV’s” to market property and land is becoming increasingly more popular in the UK. But you may ask, what exactly are the costs and benefits to my business?
EAN Content
The Power of Word of Mouth
Going through my 2016 figures last weekend, to my amazement I found that 92% of my business came from word of mouth referrals. Not that I’m blowing my own trumpet (ok, perhaps I am!), but that figure even took me by surprise. And then it got me thinking: why was it so high? I was…
EAN Content
Images in Marketing
Whenever you post on social media, place ads or write blog posts you also need to find an image that relates to your post. 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%). That means that by adding images to your posts and…
Simeon Bentley
Why You’re Wrong About Social Media:
Still unsure as to whether or not you should jump on the social media bandwagon to promote your properties or estate agency? Then read this. Actually, we shouldn’t have used the word ‘bandwagon’ there in the first sentence. ‘Bandwagon’ implies something that is fashionable right now but may not stick around for long. Social media,…
EAN Content
Making the most of your email campaigns agents.
Email marketing is all about using best practice to drive your target market from one stage to the next – and tracking their movements. This will allow you to create a list of qualified, high quality leads to follow up. The Customer Journey 1.Receive email > 2. Open email > 3. Click through to website…
EAN Content
Taking a Knife to your Modern Day Marketing Methods:
Just how much information is being shared each and every day on the internet? Let me raise an eyebrow or two by looking at what exactly is happening in the world today and the potential reach you can be achieving: A worldwide population of approximately 7.4 billion of which 3.5 billion can be reached via…
Christopher Walkey
The page on your agency’s website that could be your instruction killer
Something happened to me last week which made me realise the power of a single page on agencies websites. Let me explain. I was with my cousin Gerard who is looking to instruct an agent in Hertfordshire. He had asked me for some advice about picking agents to come round for valuations as a starting…
Jerry Lyons
Offering your website visitors a free, instant valuation with LettingLead
Over the last 5 years, the quality of Estate agent websites has significantly improved. The amount of blogs being published has risen as well as the number of agents using Facebook ads. These 3 methods are great for getting more traffic to your website but as you’ve probably noticed, these alone don’t get you more…
Simeon Bentley
5 Top tips for taking ‘photos that sell’ with gloomy British weather
Did you know that over 60% of consumers think that Estate Agent Photos are “Very Poor to Average?” (January 2017, Google Survey). Let’s face it, the British weather isn’t helping, and taking killer-photos when it’s cold and miserable isn’t easy unless you’re in the know. John Durrant from Doctor Photo – the image studio for…
EAN Content
Email Branding solutions for Estate Agents
Emails have been around for a while now and most certainly are on of the most used marketing communication tools for businesses across for any and every business sector. With this in mind, just how much attention to detail do you put towards the emails your business sends? Some amazing stats to consider regarding Emails:…
Christopher Walkey