Marketing
The Technology Transforming Estate Agency
Digital Signage for Estate Agents is the future of the industry. In recent years, the high-street estate agent has been challenged by the online agency. To compete in today’s market, traditional agencies need to adapt. Digital signage could be their secret weapon. Get Social With Your Signage More and more estate agents are turning their hand to…
Alex Evans
Don’t Tweet Your Properties
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Sam Ashdown
Virtual Reality Viewings for Estate Agency
Virtual reality is growing, and is something I have been covering extensively in my PropTech blog. That should come as no surprise to anyone with one eye on the news. And, for those working in the Property sector, the technology is quickly gaining a name for itself as a harbinger of exciting new developments for…
Alex Evans
The King is Dead and how consistent is your agency’s marketing and PR message?
I don’t feel I fit in with most PR and marketing people. For three main reasons. Firstly I’m not posh, never went to university and don’t take myself seriously – as someone once said ‘it’s PR not ER, chill out’. Secondly I have a real allergy to jargon, the mere sound of such gems…
Alex Evans
Email Marketing – How to use it to Get more Valuations
Email is still the best form of marketing. It’s cheap, direct and it works because largely, it’s permission-based; the people on your email list have given you the go-ahead to send them messages. But most estate and letting agents are simply blasting their lists with their latest listings. That’s not marketing; that’s ‘broadcasting’. And anyway,…
Sam Ashdown
Your Complete Facebook Ads Blueprint in 3 Simple Steps
My unique formula to get your Facebook Ads bringing you leads and instructions on auto-pilot. Quick note – it’s worth reading last week’s post – Facebook Ads for Estate Agents – before you read this one, as it walks you through the basics of setting up your Facebook Ads properly, so you can then move…
Sam Ashdown
Your Estate Agency Website should have it’s own News Channel
There is no doubt that an estate agency’s website prime reason for existing is to provide house buyers a place to find property for sale and to rent and to be able to make easy contact with that said estate agency. Other than that, the more content the site holds then the better especially if…
Christopher Walkey
Online versus offline marketing – what works and how
How estate and letting agents could get better results with less spend using smarter marketing methods. What marketing are you doing? Canvassing? Touting? Newspaper ads? Is any of it working? Each week, I have around 10 calls with independent estate agents (book yours here) to assess their marketing spend and the results they get. …
Sam Ashdown
Don’t Assume They Know You do it for Free
Never assume. Don’t blindly think the doctor always knows best. Or the solicitor knows the law inside and out. Or heaven forbid that ‘clever’ politicians know what they’re doing and have a plan for our future. A recent experience has taught me to never assume homeowners or landlords know that 99.9999999 per cent of estate…
Alex Evans
What’s Your Audience Worth?
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Sam Ashdown
What do you do?
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel barbs with comments…
Sam Ashdown
Why Estate Agents Need a Pacemaker
Do you ever watch the London Marathon or the Great North Run? I do, with a mixture of awe and guilt. Awe that so many people had taken on such a momentous challenge, of their own free will, and guilt, that I was enjoying the event from my sofa, while many people less fit than…
Sam Ashdown
Can your Twitter following determine your future business success?
I do it myself so I am sure many others are doing it also and I guarantee that many more will follow suit – I judge a company’s size by the amount of followers they have on Twitter and I would also consider a company not trading if it hadn’t tweeted in the last six months….
Christopher Walkey
Now is the time to become The Influencer
It would be amiss to ignore what has been happening over this last week. What is certain is the wealth of uncertainty with what is to follow. I am not here to argue about the pros and cons of what we may or may not face, I will leave that to social media and the…
Are you an Estate Agent or a Marketer?
An estate agent friend of mine asked me the other day, “Sam, give me a better term for a grade II listed cottage than ‘Superb kerb appeal’, please?!” I offered a few adjectives, like ‘fairytale’, ‘captivating’ and ‘a slice of English history’, and he eventually settled on “Oozing charm and character”, which is pretty good…
Sam Ashdown