Marketing
Does your agency give to receive?
This weekend I head off to Amsterdam. But I won’t be jetting out via a budget airline for a jolly up. I’ll be starting off from the London Velodrome and using pedal power to ride the 160 odd miles from London to the Dutch capital over the course of two days. It’s a charity ride…
Top Do’s and Don’ts of Property Marketing for Estate Agents
Marketing is everything these days. You can have the best team and properties available but if customers don’t know you exist, or they don’t know how you agency can help them, your going to lose out to competitors. Too often we see businesses in the property and construction industry focus on the basics or marketing too…
YOUR 7 STEP CLIENT ATTRACTION FORMULA
Discover how to attract your ideal vendor or landlord with my unique 7 Step Client Attraction Formula. Making the commitment to serve As an estate agent, your job is one of the most important jobs there is. Seriously. Living in the wrong house, or the right one, can affect every single other element of your…
Sam Ashdown
If you’re not using CGI’s yet, this is why you should be:
What is a CGI? Computer-generated image or CGI for short, are illustrations that demonstrate a subject in full, as if you were viewing it in ‘real life’. Often used to display concepts not yet built, or depict subjects in chosen environments or situations, this advance in technology allows consumers to view products in their entirety,…
Alex Evans
Why your canvassing isn’t working and how to FIX it
When you design your canvassing campaign, here’s the five step journey you probably hope most vendors will take: Step 1 – Receive canvassing leaflet Step 2 – Call office to book MA Step 3 – Have MA Step 4 – Sign sale agreement Step 5 – Sell property There’s a problem with this journey however;…
Sam Ashdown
Five Years From Now, Will Your Estate Agency Still Be In Business?
Hi, how are you? Now imagine the year is 2021. Maybe house prices crashed, maybe they didn’t or they continued upward, a correction happened, whatever, it doesn’t matter. What’s for sure is the business of buying and selling houses is not going away anytime soon. The question is, are you strong enough to adapt to…
Alex Evans
Why you need an ebook
Have you noticed that quite a few estate and letting agents are now promoting ebooks? Are you wondering why they have decided to become authors? Are they just being indulgent? Perhaps you’re wondering if they are one of my clients?? (Probably.) Maybe you’re thinking you’d like to create one too, but haven’t got a clue where…
Sam Ashdown
Reap the rewards of a re-brand
Making the decision to re-brand your business may be a tough one. Re-branding is often a daunting journey to embark on, however the process is a rewarding one that can produce significant benefits. No business can afford to rest on its laurels. You may be keeping up with market and economic changes but is your…
Alex Evans
Top tips on converting your dusty dank loft
Before you commence with any work, you need decide what you want to do with this space, work out a budget and determine if it is going to be possible. Having a plan and your ideas laid out is a good place to start. In most cases when you think of an attic you will…
Alex Evans
It’s OK to Sell
What’s wrong with selling? How to get over yourself and recognise that we all need to sell to survive. I send out my Supertips each Friday. (If you don’t get yours, here’s where they live – they are fabulous and free, and if you don’t already get them, I bet your competitor does.) Last Friday,…
Sam Ashdown
Tips and tricks for selling your home
Maybe you want to start a new chapter of your life next year? Maybe you’re considering retiring to the countryside? Whatever the reason, you’ll want to ensure you get the maximum price for your home when you do put it on the market. This isn’t the easiest of tasks, but if you want to get…
Alex Evans
How to spring clean your website to sell homes
When it comes to buying a residential property, 90% of house searches now begin online. As a result, websites and digital marketing is becoming more and more important for estate agents and property developers. To boost your chances of winning the attention of homebuyers in the digital world you need a successful website… and a…
Touting – Nuisance or Necessary?
What’s your take on touting? Do you do it? Does it work? Is touting a sleazy underhand way to get business, or a vital and lucrative element of your marketing mix? Most agents consider touting to be an essential part of their marketing strategy. Some see a competitor’s board as an implicit invitation to try to poach that…
Sam Ashdown
SOCIAL MEDIA MARKETING FOR ESTATE AGENTS: THE DEFINITIVE GUIDE
The what, where, how, when and who of using social media to drive traffic, generate market appraisals and win instructions. (Note: I’ve created a short video for you on Social Media Marketing here in case you want to skip the post and go right here http://samashdown.co.uk/) “We’re spending £400 a month having our Facebook page…
Sam Ashdown
An open love letter to ‘my’ estate agent ex
This is a true story. The name has been changed but the rest is described exactly as it happened. On Friday afternoon while I was being treated to a day out by a client (I might send him a separate love letter) my wife answered the door to a stranger. At least he felt like…
Alex Evans