Marketing
Five Years From Now, Will Your Estate Agency Still Be In Business?
Hi, how are you? Now imagine the year is 2021. Maybe house prices crashed, maybe they didn’t or they continued upward, a correction happened, whatever, it doesn’t matter. What’s for sure is the business of buying and selling houses is not going away anytime soon. The question is, are you strong enough to adapt to…
Alex Evans
Why you need an ebook
Have you noticed that quite a few estate and letting agents are now promoting ebooks? Are you wondering why they have decided to become authors? Are they just being indulgent? Perhaps you’re wondering if they are one of my clients?? (Probably.) Maybe you’re thinking you’d like to create one too, but haven’t got a clue where…
Sam Ashdown
Reap the rewards of a re-brand
Making the decision to re-brand your business may be a tough one. Re-branding is often a daunting journey to embark on, however the process is a rewarding one that can produce significant benefits. No business can afford to rest on its laurels. You may be keeping up with market and economic changes but is your…
Alex Evans
Top tips on converting your dusty dank loft
Before you commence with any work, you need decide what you want to do with this space, work out a budget and determine if it is going to be possible. Having a plan and your ideas laid out is a good place to start. In most cases when you think of an attic you will…
Alex Evans
It’s OK to Sell
What’s wrong with selling? How to get over yourself and recognise that we all need to sell to survive. I send out my Supertips each Friday. (If you don’t get yours, here’s where they live – they are fabulous and free, and if you don’t already get them, I bet your competitor does.) Last Friday,…
Sam Ashdown
Tips and tricks for selling your home
Maybe you want to start a new chapter of your life next year? Maybe you’re considering retiring to the countryside? Whatever the reason, you’ll want to ensure you get the maximum price for your home when you do put it on the market. This isn’t the easiest of tasks, but if you want to get…
Alex Evans
How to spring clean your website to sell homes
When it comes to buying a residential property, 90% of house searches now begin online. As a result, websites and digital marketing is becoming more and more important for estate agents and property developers. To boost your chances of winning the attention of homebuyers in the digital world you need a successful website… and a…
Touting – Nuisance or Necessary?
What’s your take on touting? Do you do it? Does it work? Is touting a sleazy underhand way to get business, or a vital and lucrative element of your marketing mix? Most agents consider touting to be an essential part of their marketing strategy. Some see a competitor’s board as an implicit invitation to try to poach that…
Sam Ashdown
SOCIAL MEDIA MARKETING FOR ESTATE AGENTS: THE DEFINITIVE GUIDE
The what, where, how, when and who of using social media to drive traffic, generate market appraisals and win instructions. (Note: I’ve created a short video for you on Social Media Marketing here in case you want to skip the post and go right here http://samashdown.co.uk/) “We’re spending £400 a month having our Facebook page…
Sam Ashdown
An open love letter to ‘my’ estate agent ex
This is a true story. The name has been changed but the rest is described exactly as it happened. On Friday afternoon while I was being treated to a day out by a client (I might send him a separate love letter) my wife answered the door to a stranger. At least he felt like…
Alex Evans
Be marketing FIT
We often love our marketing ideas, and sometimes the more complex they are, the better we love them. But the best marketing ideas are usually the simplest. I’m not talking fancy logos, clever straplines, or beautiful adverts; I’m talking about real, clear, goal-orientated marketing activities that are easy to create and implement. Less is…
Sam Ashdown
Are your phones too busy?
Would you like a solution to your missed calls? Are you worried about your calls not being answered whilst you are out at a valuation, viewing or meeting? Is your team often busy with visitors asking your negotiators for property particulars? If so, Face for Business’ Outsourced Reception can help. Understanding the nature of your…
Alex Evans
Marketing Tips for Estate Agents
Optimising Your Website At the beginning of the year Face for Business wrote a blog on the top trends for 2015, and one them was Mobile Marketing. You can read the trends blog here. One of the main considerations for marketing properties is the ability for your audience to view the details on the go….
Digital change: are you mainstream, a fast follower or an innovator?
“The pace of digital change is creating new opportunities for our customers and those opportunities require quick responses.” Luis Alvarez, CEO of Global Services, BT. Are you recognising the new opportunities that digital change is creating for your customers, and how to respond? Two recent surveys by BT and Gartner highlight the critical role that…
Alex Evans
Call Answering Services for Estate Agents.
Independent Estate Agents often find it difficult to manage incoming calls during viewings and valuations. As many don’t employ a receptionist they often rely on phone calls diverted to their mobiles whilst visiting properties. This can be a reason for losing business of seeming unprofessional to potential clients. With Face for Business on board, estate…
Alex Evans