Marketing
How to spring clean your website to sell homes
When it comes to buying a residential property, 90% of house searches now begin online. As a result, websites and digital marketing is becoming more and more important for estate agents and property developers. To boost your chances of winning the attention of homebuyers in the digital world you need a successful website… and a…
Touting – Nuisance or Necessary?
What’s your take on touting? Do you do it? Does it work? Is touting a sleazy underhand way to get business, or a vital and lucrative element of your marketing mix? Most agents consider touting to be an essential part of their marketing strategy. Some see a competitor’s board as an implicit invitation to try to poach that…
Sam Ashdown
SOCIAL MEDIA MARKETING FOR ESTATE AGENTS: THE DEFINITIVE GUIDE
The what, where, how, when and who of using social media to drive traffic, generate market appraisals and win instructions. (Note: I’ve created a short video for you on Social Media Marketing here in case you want to skip the post and go right here http://samashdown.co.uk/) “We’re spending £400 a month having our Facebook page…
Sam Ashdown
An open love letter to ‘my’ estate agent ex
This is a true story. The name has been changed but the rest is described exactly as it happened. On Friday afternoon while I was being treated to a day out by a client (I might send him a separate love letter) my wife answered the door to a stranger. At least he felt like…
Alex Evans
Be marketing FIT
We often love our marketing ideas, and sometimes the more complex they are, the better we love them. But the best marketing ideas are usually the simplest. I’m not talking fancy logos, clever straplines, or beautiful adverts; I’m talking about real, clear, goal-orientated marketing activities that are easy to create and implement. Less is…
Sam Ashdown
Are your phones too busy?
Would you like a solution to your missed calls? Are you worried about your calls not being answered whilst you are out at a valuation, viewing or meeting? Is your team often busy with visitors asking your negotiators for property particulars? If so, Face for Business’ Outsourced Reception can help. Understanding the nature of your…
Alex Evans
Marketing Tips for Estate Agents
Optimising Your Website At the beginning of the year Face for Business wrote a blog on the top trends for 2015, and one them was Mobile Marketing. You can read the trends blog here. One of the main considerations for marketing properties is the ability for your audience to view the details on the go….
Digital change: are you mainstream, a fast follower or an innovator?
“The pace of digital change is creating new opportunities for our customers and those opportunities require quick responses.” Luis Alvarez, CEO of Global Services, BT. Are you recognising the new opportunities that digital change is creating for your customers, and how to respond? Two recent surveys by BT and Gartner highlight the critical role that…
Alex Evans
Call Answering Services for Estate Agents.
Independent Estate Agents often find it difficult to manage incoming calls during viewings and valuations. As many don’t employ a receptionist they often rely on phone calls diverted to their mobiles whilst visiting properties. This can be a reason for losing business of seeming unprofessional to potential clients. With Face for Business on board, estate…
Alex Evans
How Estate Agents can boost their leads!
It’s no secret that Estate Agents far and wide are competing for instructions. With PPC on Key words costing a pretty penny & new agents popping up left, right and centre, it’s easy to get lost in the world of Estate Agents! Land Registry have reported 78,778 sales on average a month in the UK…
How much profit do you make?
When I ask this of agents, I usually get one of these answers: “No idea” “I’d have to check” “My accountant would know that” Rarely do I get an answer like the one I got from an agent in Carlisle last week: “£58,756.” Most people just don’t know their profitability, and that’s the first step…
Sam Ashdown
Why your investment in Yell, Adwords, P.P.C and S.E.O is not helping your marketing goals:
Fifteen years ago when I launched my first online business, I was really excited about the promise of Internet riches. For you as an estate agent launching your new website and investing in digital marketing may have raised your expectations that new technology equals more vendors or landlords. Alas, after many failed attempts you wonder…
Alex Evans
Why audio tours are no longer a luxury
In fact, using virtual tours, particularly the type with a professional voiceover – should no longer be considered as merely an expensive option for any forward thinking agency. Why? Because they’re more affordable than ever and they help to win instructions. Not convinced? Well, if you’ve got a Countrywide branch, or maybe a Connells /…
Alex Evans
Nice estate agency website? Avoid cheap black bag syndrome
I had a big celebration in my house yesterday. It was a double little knees up. Firstly a kindly Nigerian lady called Femi Blessings Oyadele contacted me out of the blue via email offering me a share of $18,000,000 if I gave her my bank account details. How kind is that? Secondly and more importantly…
How one agent plans to grow from £864,000 to £3.5 million inside a year (with my help)
Marketing isn’t easy. If you’ve read my post When did estate agents become marketers, you’ll know that I advocate learning how to do it, or else outsourcing it. Yesterday I spoke to a sales agent with four offices in Northumberland; let’s call her Joanne. She has 8 listers in total, with targets of 20 MAs…
Sam Ashdown