Marketing
Should you be using floor plans?
I am constantly amazed by the number of agents that still don’t use floor plans, especially for lettings! In my previous life before working with PlanUp, I was often disappointed that most of the properties I was interested in renting didn’t have a floor plan. I had no idea how they were made or produced…
Ditch the Tech!
I conducted a mystery shop this week. I called an agent, and spoke to a lovely lady called Carol. Carol sounded like she was busy. Obviously, she wasn’t just waiting for my call, so no doubt she was doing something important like answering emails, writing property details or updating the company Facebook page. But I…
Sam Ashdown
The reality of online lead generation and why your housing stock is in decline.
The business of selling, letting and managing properties is a very competitive one. Working with Estate agents for about 12 months ago, there has been two main areas of complaints. One is a decline in their housing stock and the other is finding new vendors and landlords using social media. Digital marketing is definitely a challenge for…
Alex Evans
How should an Estate Agent use video on their website?
Video is the next big thing for marketers. Its usage has been growing year on year and its popularity amongst consumers will only continue to grow in 2016. To give you an idea of the level of success companies have been having with video content, social video generates 1200% more shares than text and images…
Alex Evans
Algorithmic, a more Facebook-style feed to Twitter is coming?
Many attentions have been grabbed in the world of Social Media following the news being leaked out about Twitter looking at turning their much loved social media platform in to a more Facebook style model… Many have not been too impressed. I would say, Twitter stands out for me when it comes to marketing a…
Christopher Walkey
Landlords: How to get more from your property.
For a lot of landlords renting out a property can be a big investment. You will want to get your property out there and make as much profit as possible. So if you find yourself asking “How do can I increase my income from my rented property?” – take a look at our tips below….
Alex Evans
How to Turn Your Ideas Into Profit
We don’t have an information problem: we have an implementation problem. Here’s how to implement for success. Are you the kind of person who loves coming up with brilliant new ideas, but loses interest when it comes to implementation? If so, join the club. Estate agents – and especially owners, aka entrepreneurs, are typically creative,…
Sam Ashdown
DRONE PHOTOGRAPHY SELL PROPERTIES FASTER.
Professional Drone Photography Help Sell Properties Faster A growing number of property sellers are quickly recognizing the value of aerial photography by marketing their property with aerial images captured by drone. This service is not always offered to clients by local estate agents due to cost. To hire a legal drone operator to capture these…
Alex Evans
How did Social Media do in 2015 & Why you should Take Note:
We know the importance of the internet and all the add-ons that it offers our businesses, but just how fast is online digital marketing growing? Does it hold the power to make a difference to our businesses and are we missing out on growing our brand by not only not using it, but more importantly,…
Christopher Walkey
What are you worth?
Picasso was once enjoying a double espresso in his favourite café in Paris, when he was accosted by a lady at a nearby table. “Excusez-moi, aren’t you Picasso??” she asked excitedly. When he confirmed that he was indeed he, she then begged him to draw her portrait. With a sigh, he took a clean napkin off…
Sam Ashdown
Why Wogan’s Wonderful Way with Words Can Help Your Estate Agency.
Unless you’ve been having a long weekend on the Dark side of the Moon you’ll have heard Sir Terry Wogan has died. He was a master broadcaster, presenter par excellence and by all accounts a lovely bloke. Sir Terry was always on the telly or radio in our house when I was growing up. My…
Alex Evans
Effective Content Marketing for Estate Agents.
Your presence online is no doubt there to ultimately increase your business profile and business transactions. The likes of email, websites, property portals, blog writing, social media platforms are effective online tools that nearly all of us use and these come with a growing reputation within the UK Estate Agency industry of aiding with sales, new…
Christopher Walkey
Kremer Signs invest £750,000.00
The year of 2015 saw Kremer Signs relocated their Newbury based head office to a 15,000 sqft, state of the art production facility. This move was a strategic investment from the current owners and with the additional space they hold their own raw material stock (over 100,000 sheets of correx material & 25,000 timber posts)…
Alex Evans
Unpack your service
How to add huge value with a little show and tell Ask Mr and Mrs Joe Public what an estate does for his fee, and you’ll get a variety of hostile answers, most of them unprintable. Of course, we’re all fighting with the legacy of unscrupulous agents who came before us (and those who are…
Sam Ashdown
WEBSITES CAN MAKE OR BREAK NEW PROPERTY INSTRUCTIONS.
An estate agent’s website is all about the seller these days, not the purchaser. That’s the view from Bespoke 4 Business, a Dorset-based digital marketing agency that specialises in web design and development for estate agents. “From talking to agents across the country, we’re hearing that the key objective of their website is now all…
Alex Evans