Marketing
How to Turn Your Ideas Into Profit
We don’t have an information problem: we have an implementation problem. Here’s how to implement for success. Are you the kind of person who loves coming up with brilliant new ideas, but loses interest when it comes to implementation? If so, join the club. Estate agents – and especially owners, aka entrepreneurs, are typically creative,…
Sam Ashdown
DRONE PHOTOGRAPHY SELL PROPERTIES FASTER.
Professional Drone Photography Help Sell Properties Faster A growing number of property sellers are quickly recognizing the value of aerial photography by marketing their property with aerial images captured by drone. This service is not always offered to clients by local estate agents due to cost. To hire a legal drone operator to capture these…
Alex Evans
How did Social Media do in 2015 & Why you should Take Note:
We know the importance of the internet and all the add-ons that it offers our businesses, but just how fast is online digital marketing growing? Does it hold the power to make a difference to our businesses and are we missing out on growing our brand by not only not using it, but more importantly,…
Christopher Walkey
What are you worth?
Picasso was once enjoying a double espresso in his favourite café in Paris, when he was accosted by a lady at a nearby table. “Excusez-moi, aren’t you Picasso??” she asked excitedly. When he confirmed that he was indeed he, she then begged him to draw her portrait. With a sigh, he took a clean napkin off…
Sam Ashdown
Why Wogan’s Wonderful Way with Words Can Help Your Estate Agency.
Unless you’ve been having a long weekend on the Dark side of the Moon you’ll have heard Sir Terry Wogan has died. He was a master broadcaster, presenter par excellence and by all accounts a lovely bloke. Sir Terry was always on the telly or radio in our house when I was growing up. My…
Alex Evans
Effective Content Marketing for Estate Agents.
Your presence online is no doubt there to ultimately increase your business profile and business transactions. The likes of email, websites, property portals, blog writing, social media platforms are effective online tools that nearly all of us use and these come with a growing reputation within the UK Estate Agency industry of aiding with sales, new…
Christopher Walkey
Kremer Signs invest £750,000.00
The year of 2015 saw Kremer Signs relocated their Newbury based head office to a 15,000 sqft, state of the art production facility. This move was a strategic investment from the current owners and with the additional space they hold their own raw material stock (over 100,000 sheets of correx material & 25,000 timber posts)…
Alex Evans
Unpack your service
How to add huge value with a little show and tell Ask Mr and Mrs Joe Public what an estate does for his fee, and you’ll get a variety of hostile answers, most of them unprintable. Of course, we’re all fighting with the legacy of unscrupulous agents who came before us (and those who are…
Sam Ashdown
WEBSITES CAN MAKE OR BREAK NEW PROPERTY INSTRUCTIONS.
An estate agent’s website is all about the seller these days, not the purchaser. That’s the view from Bespoke 4 Business, a Dorset-based digital marketing agency that specialises in web design and development for estate agents. “From talking to agents across the country, we’re hearing that the key objective of their website is now all…
Alex Evans
Aerial imagery is now an affordable marketing product – Marketing From Above.
It is now very rare to go a day without seeing aerial drone footage on our screens, be it part of a news item, a Country File story or in the latest drama series. The technology in putting a camera in the air has advanced rapidly over recent years and as the cost of flying…
Alex Evans
Why use Instagram to help Market & Sell Property:
I would suggest that many estate agents would agree that a photo is one of the most powerful tools when it comes to marketing a property, especially online. A picture can paint a thousand words as we all know and even though the rise of video online is a trend showing no slowdown, images still…
Christopher Walkey
Give Yourself a Head Start in the Valuations Race
When a prospective vendor picks up the phone and books a valuation with you, you probably have a 33% chance of winning the instruction. Why? Because they are very likely to book a valuation appointment with two of your competitors, sometimes even on the same day. (How often have you arrived as one was leaving,…
Sam Ashdown
How can an Estate Agent use Social Media?
Over the last couple of years you will have heard a lot about social media and how important it is for businesses and their marketing. You only have to look at the some of the valuations placed on these companies to realise that there is some truth in this. The number of users on a…
Alex Evans
The rise and rise of the Estate Agent Newsletter – The Secret (ish) Formula Revealed
As someone who worked in local newspapers for ten years my heart sinks every time I read about another title closing for good. It’s happening on almost a monthly basis as print revenues drop and the managerial ‘suits’ remain digitally obsessed. Local newspapers in many parts of the UK (not all may I add) are…
Alex Evans
Breaking Social Media down into Levels to achieve sales.
More and more consumers, many of which could be just your type of customer, are using social media and spending more and more time on it which means there is an opportunity for you to attract them. To do this though we need to break social media down in to levels so that you can…
Christopher Walkey