Marketing
Using the Power of PR to Promote your Estate Agency:
What’s your definition of PR applied to the estate agency industry? PR is such a broad subject. It can encompass everything from blogging to newsletters to dealing with the local press, building links with local charities and a lot more in between. There are some really pretentious and nonsensical definitions of PR out there but…
Christopher Walkey
How to Turn Your Ideas Into Profit
We don’t have an information problem: we have an implementation problem. Here’s how to implement for success. Are you the kind of person who loves coming up with brilliant new ideas, but loses interest when it comes to implementation? If so, join the club. Estate agents – and especially owners, aka entrepreneurs, are typically creative,…
Sam Ashdown
Why Explainer Videos Will Transform Your Estate Agency.
As recent first time buyers my wife and I have spent many hours looking at estate agency websites and visiting local offices over the last six months. Being relatively unfamiliar with the whole house buying process and working in the online marketing industry I’ve been surprised to see a distinct lack of variation and creativity…
Alex Evans
How forward thinking Fury can help your agency in 2016.
Just like George Osborne’s Stamp Duty bombshell Tyson Fury’s victory against Wladimir Klitschko on Saturday caught the majority of observers and ‘experts’ totally by surprise. Let’s put the Government’s ongoing crusade against landlords to one side and look at how Fury, the man mountain from Manchester, stunned the world of boxing and at the same…
Alex Evans
Dealing with the Social Savvy Seller – my Top Seven Tips
Here are my top seven tips for dealing with social savvy vendors and making sure they choose you to market their property. I was in a local café the other day for a meeting. We ordered food, and my crabcakes were frankly, awful. After two exchanges with the staff, I returned it, mostly uneaten, explaining…
Sam Ashdown
The Secret to Estate Agent SEO….
The secret to SEO is that there is no secret. It’s all common sense. Agencies and brands that rank well on search engines have engaging and interesting content, address the search intent of their target audience and invest time and money on optimising the site from a tech perspective. Here are 8 idiot proof points that…
Alex Evans
How blogging can bring you new clients for free
How blogging can help you to generate new enquiries from motivated sellers and landlords, for free. Once upon a time, a young man from Virginia had a dream. Marcus Sheridan, a tall and very energetic college football player had big ambitions; he wanted to be an entrepreneur; specifically, a rich entrepreneur. After spending a couple…
Sam Ashdown
How many followers should I have on Social Media?
Followers on social media, isn’t that what social media is all about? 10,000 followers on Twitter is much better than 500 and 1 million views on that Youtube video far outweighs 10,000 views, no? Sometimes people can become clouded in their thoughts when it comes to followers on social media by seeing it as the…
Christopher Walkey
Estate Agents – Advising on Communication Skills.
The formal communication that you have with your customers is a vital part of what you do. As an estate agent you may not think that much of your communication with clients is either form do or written but the parts that are firm an important part of your relationship. The amount of time that…
Alex Evans
Is your agency unique?
Every business has something that sets them apart from their competition; it’s the reason why people come to you over your competitors. It might be the level of service you provide, you might be more community focused, you might even be revolutionising the industry with entirely new ways of serving your clients. No matter what…
Alex Evans
Why local advertising still matters in digital age.
Although digital has become omnipresent with more and more businesses focusing on online and social advertising, there is still a strong business case for local advertising channels. This is especially true for small-to-medium sized businesses based in a specific locality or region. In small communities, it’s easier to show your business and get people interested…
Alex Evans
What Do You Do With Your 168 Hours?
We each of us have a brand new 168 hours every week to spend as we see fit. How do you spend yours? Getting the most out of your 168 hours takes discipline in a distracted world. To be a really exceptional estate agent, you have to put in the hours on marketing. To thrive…
Sam Ashdown
What’s in a brand? Elements that make up a modern brand identity.
For years there have been reports of the death of the high street, with the internet widely considered the digital manifestation of the four horsemen of the apocalypse. But retailers and high street businesses who have learnt to adapt and evolve with changing trends have been able to maintain their footing and compete with their…
Alex Evans
How’s your diary?
How to prioritise the tasks that will bring you the results you want. Has anyone seen my weekend? I’m sure it was right here, and now it’s gone….. Time flies when you’re enjoying yourself, (I am, in my business). Before you know it, it’ll be next week; next month; next year. And all those brave…
Sam Ashdown
Read how Permission Marketing can change the profile of who you market to.
I’ve just finished reading a book called Permission Marketing by Seth Godin and it’s been very interesting. Like The Cluetrain Manifesto I found it more useful in conveying a feeling than actually giving me direct thoughts on practical changes to make to my marketing ideas, but there are still some idea that have come out of it.The…
Alex Evans