Marketing
Longer evenings ahead, more time for people to spend online.
The evenings are getting longer and as the weather starts to really act like Autumn, people will have more time at home and spending what for many is one of their most popular past times (though many may not know it), looking at content online. So, just how prepared are you for this potential increased…
Christopher Walkey
47% Increase in Property Search Queries on Mobile Devices.
Recent research by Google has revealed that the number of property search queries being performed on mobile devices increased by 47% in the first quarter of 2015, reports Dorset-based digital marketing agency Bespoke 4 Business. And with 33% of Britons opting for smartphones as the device of choice in 2014, ahead of 30% who preferred…
Alex Evans
Do you deserve to be called out?
Do you ever drive to work in the morning or on your way to an appt, see a rival agent’s board and wonder why on earth you weren’t ‘called out to value that one’? It’s in your patch and you’ve sold other properties around the place. You even did a mailshot there recently, so why did…
Alex Evans
Why You Need a Marketing Funnel
NB: Read to the bottom for an offer you can’t refuse…… Your marketing acts like a funnel, or should do. The idea is, you put prospective clients – vendors and landlords – in the top, and sales – revenue; money in the bank – tumbles out the bottom. By its very nature, a funnel is…
Sam Ashdown
The positive effect video can have on your online presence.
As some of you will know, we at Estate Apps recently had the opportunity to present at the VIDEA15 conference. It was a fantastic meet and greet of agencies and suppliers, but unfortunately, there wasn’t space for everyone and some of you may have missed out… but never fear! In addition to our write up…
Fairfield Displays & Lighting shortlisted for Neg Awards.
Fairfield Displays & Lighting shortlisted for Negotiator award third year in succession You know you’re doing something right when for the third year running you are shortlisted for the Supplier of the Year (Products) Negotiator Award. Fairfield Displays & Lighting will be looking to go one better this year after receiving the Bronze and Silver…
Alex Evans
The attack of the flying drones… What are your thoughts?
It’s not so much the attack of the attack of the clones from Star Wars, but it is still flying machines we need to be careful of in the shape of drones. The has been a fair few issues with this new form of marketing tool to include the following: William H. Merideth, 47, shot…
Christopher Walkey
Why You Need To Nail The Digital Experience.
Are you a traditional high street estate agent? Is your online presence living up to customer expectations? If you aren’t nailing the digital experience that homeowners and buyers receive, then you are losing out on valuable business. In today’s market you can’t just rely on a good retail location, quality listings and low agent fees;…
Alex Evans
Using a video on your website’s landing page.
It has been a few years since I filmed and edited a video for an estate agency in the UK, but I still see a very big gap in the industry for them to be used more frequently and certainly with more accurate usage. The popularity of video has remained strong for the last few…
Christopher Walkey
What are you worth?
Picasso was once enjoying a double espresso in his favourite café in Paris, when he was accosted by a lady at a nearby table. “Excusez-moi, aren’t you Picasso??” she asked excitedly. When he confirmed that he was indeed he, she then begged him to draw her portrait. With a sigh, he took a clean napkin…
Sam Ashdown
Estate Agents Guide to Social Media with 50 Top Tips.
A post I wrote last year for one of my other websites, Marketme.co.uk, but the many points below are still very applicable: Social media is an important topic within marketing these days and usually one that intrigues many businesses as to how to use the likes of Twitter, Instagram, Facebook, to name just a few,…
Christopher Walkey
Video Marketing is the future!
Cisco are predicting that by 2019 72% of mobile traffic will be made up of video content. In 2015, the average adult will watch a total of 39 minutes of mobile video on a daily basis. When you compare this with figures from 2011 which showed adults spend 1 minute per day watching video on…
Alex Evans
Where have all your leads gone?
So you don’t have enough leads, right? The phone isn’t ringing; your canvassing isn’t working; your print advertising is costing the same as your phone bill, but nothing is working. In just the last few days, I’ve spoken to agents who are: Spending £700 to get 2 rubbish leads – every month – on Google…
Sam Ashdown
4 Rules for Using an iPad During a Market Appraisal.
Being able to move through multiple slides that are tailored to a specific client and include the reasons to select you to market their property and a local/national market update, is an effective way at displaying professionalism and almost certainly displaying greater market knowledge than competitors. The single best use of an iPad during a…
Alex Evans
Running on word of mouth?
Congratulations. You have created a culture where people are happy to refer you to their family and friends, and that keeps the phone ringing. Most of the time, anyway. But you don’t have a business. YOU are the goodwill of the business. But you are also the weakest link (goodbye). If you don’t pay for…
Sam Ashdown