Marketing
CTA’s – What are they and why are they so important for your website?
So you have designed a beautiful site and it has just gone live but it isn’t getting you any business or anywhere near as much as you thought. If you are getting the right amount of traffic to your site but not converting those people that come onto your site then it is probably because…
Alex Evans
Calling All Responders
Why everything you think you know about canvassing may be wrong, and how a simple mindset shift can change everything. When you send a homeowner a canvassing letter, does it look a bit like this? Dear Homeowner Are you thinking of selling your home? If so, we at Brilliant Estate Agents Ltd are delighted to…
Sam Ashdown
Are all followers, fans and friends created equal?
The closer the relationship the better right? Well not entirely, rather it could be your weaker connections where the greatest gains may lie. Read on to find out how weak ties can help harness the power of your undiscovered network. Since Mark Granovetter’s 1973 paper, “The Strengths of Weak Ties” many people have been aware…
Alex Evans
Is Instagram beneficial for your Estate Agency?
Consumers are mostly visually driven, but you’ll be hard pressed to find a target market in need of high quality imagery as much as those in the property industry. Those looking to buy or rent properties will often make their decision to view based on the pictures provided, meaning low quality imagery will generally mean low…
Alex Evans
7 Ways to keep your Vendors Happy
We all want to keep our vendors from wandering off to another agent down the street, but sometimes we forget how. Here are some quick tips to help you keep your vendor loyal, and very happy! Keep your promises – do what you say you will, when you say you will, and that’s all most…
Sam Ashdown
It’s Property Porn for some people…
I have many times been caught out doing it, drifting from one on to the other, becoming more and more indulged and pushing my temptation higher and higher… Those good old ‘Property Photos‘. For many people, they will admit to spending time gazing through images of property for sale, many times way out of their spending…
Christopher Walkey
Longer evenings ahead, more time for people to spend online.
The evenings are getting longer and as the weather starts to really act like Autumn, people will have more time at home and spending what for many is one of their most popular past times (though many may not know it), looking at content online. So, just how prepared are you for this potential increased…
Christopher Walkey
47% Increase in Property Search Queries on Mobile Devices.
Recent research by Google has revealed that the number of property search queries being performed on mobile devices increased by 47% in the first quarter of 2015, reports Dorset-based digital marketing agency Bespoke 4 Business. And with 33% of Britons opting for smartphones as the device of choice in 2014, ahead of 30% who preferred…
Alex Evans
Do you deserve to be called out?
Do you ever drive to work in the morning or on your way to an appt, see a rival agent’s board and wonder why on earth you weren’t ‘called out to value that one’? It’s in your patch and you’ve sold other properties around the place. You even did a mailshot there recently, so why did…
Alex Evans
Why You Need a Marketing Funnel
NB: Read to the bottom for an offer you can’t refuse…… Your marketing acts like a funnel, or should do. The idea is, you put prospective clients – vendors and landlords – in the top, and sales – revenue; money in the bank – tumbles out the bottom. By its very nature, a funnel is…
Sam Ashdown
The positive effect video can have on your online presence.
As some of you will know, we at Estate Apps recently had the opportunity to present at the VIDEA15 conference. It was a fantastic meet and greet of agencies and suppliers, but unfortunately, there wasn’t space for everyone and some of you may have missed out… but never fear! In addition to our write up…
Fairfield Displays & Lighting shortlisted for Neg Awards.
Fairfield Displays & Lighting shortlisted for Negotiator award third year in succession You know you’re doing something right when for the third year running you are shortlisted for the Supplier of the Year (Products) Negotiator Award. Fairfield Displays & Lighting will be looking to go one better this year after receiving the Bronze and Silver…
Alex Evans
The attack of the flying drones… What are your thoughts?
It’s not so much the attack of the attack of the clones from Star Wars, but it is still flying machines we need to be careful of in the shape of drones. The has been a fair few issues with this new form of marketing tool to include the following: William H. Merideth, 47, shot…
Christopher Walkey
Why You Need To Nail The Digital Experience.
Are you a traditional high street estate agent? Is your online presence living up to customer expectations? If you aren’t nailing the digital experience that homeowners and buyers receive, then you are losing out on valuable business. In today’s market you can’t just rely on a good retail location, quality listings and low agent fees;…
Alex Evans
Using a video on your website’s landing page.
It has been a few years since I filmed and edited a video for an estate agency in the UK, but I still see a very big gap in the industry for them to be used more frequently and certainly with more accurate usage. The popularity of video has remained strong for the last few…
Christopher Walkey