Marketing
Online Versus Offline – The BIG Debate
Estate agency, as we’ve known it, is changing. Pre-internet, our job was to provide information; post-internet, it our job is to explain it. Every vendor and purchaser, landlord and tenant, not only has all the information they think they need, right there at a click of their mouse, but they also have something we don’t:…
Sam Ashdown
Video Hosting – which is best for estate agency?
A survey of 1000 UK adults found that consumers are more likely to share (39%), comment (36%) and ‘like’ (56%) an online video than they are a text article. And of those asked, more people said they better engaged with online video in these ways than with online articles. With video sharing apps such as…
Alex Evans
Say YES to automation and watch your business grow!
Agents spend a considerable amount of time reconciling their portfolio, only to have to do the same thing again next month, the month after that and so on. They accept that it’s a necessary evil that allows them to understand how much money they have made in a given month. Until now, there has not…
Alex Evans
Use PR Power to Big Up your Agency
One of the most common misconceptions about public relations is it’s only big chains and sprawling corporations that can benefit from it or indeed have the budget for it. Wrong. There is absolutely no reason why savvy smaller estate agency owners can’t use PR effectively and affordably. I won’t work with chains or corporates for…
Alex Evans
Know it all, yet?
When I deliver training, or make a presentation, the majority of my audience is there to learn. Willingly, and gladly. I can tell which ones are: they are the ones sitting forwards, their body posture is open, and they’ve got their notepad and their pen at the ready, to scribble down any words of wisdom,…
Sam Ashdown
Why you should watch your Website’s bounce rate.
Normally when people discuss their websites stats, most people talk about how many hits their website has received over a period of time. Hits in this regard, means the number of times your website or more specifically your Webpages were visited. This stat used to be important once upon a time as it was used…
Alex Evans
8 features that make a great property website.
Property website design is a very specialist industry and making sure your website performs to the highest level requires that it meets several criteria. 1) It must be mobile friendly Now more than ever it is imperative that your website is responsive and viewable on every device. A report by the BBC watchdog has shown…
Alex Evans
Marketing your Estate Agency.
There are loads of ways to publicise your agency. There are the traditional methods including flyers, newspaper adverts and billboards. ‘New age’ ways such as social media, blogging and email marketing. But one of the most powerful ways to highlight just how good your agency is at what it does is often one of the…
A FOCUS Strategy for Estate Agents
I have a coaching client at the moment – a very successful four office owner from Kent – who can’t wait to use the techniques and strategies I’m sharing with him in his business. There’s just one problem – he wants to do them all. Right now. As estate agents, we like shiny new things,…
Sam Ashdown
Technology helping Property Professionals stay Competitive.
Technology is playing an ever more critical role in helping property professionals stay competitive in their field. Companies that embrace technology are using it to run targeted marketing campaigns, manage their operations efficiently and to generate high quality leads, all of which are helping businesses grow faster. Most agencies have at least set up their…
Alex Evans
Does innovation actually sell houses?
Innovation. The word alone is slowly driving me crazy. It’s like it has become a new buzzword. So many estate agents seem to be using this word. They like to tell us all how innovative they are. Others talk about how their disruptive idea’s will change the housing market. But what actually is innovation? And…
Alex Evans
Innovation vs Traditional Methods in Estate Agency.
Yesterday I read an interesting piece from Michelle Wilden on LinkedIn regarding innovation in estate agency and thought that I would dig out the blog below that I had written a few weeks back to give another take on how innovation can play a part in helping estate agents gain a greater share. Innovation is…
Christopher Walkey
14 Ways Estate Agents can Use Periscope And Meerkat Live Streaming.
The backdrop Video Live Streaming has evolved with the release of Meerkat and Periscope apps. If you’re not sure what I’m talking about read this article to the end. Essentially these are apps that you can download for free to your smart phone, and live stream in real time and connect with people who may…
Tips on focusing your content strategy on B2C markets.
Published content has never been as important as it is now. It should play a vital role in your marketing efforts and be clearly defined in your marketing strategy. A focused, goal-oriented content strategy will pay dividends down the line. But do you know the difference between content marketing for business-to-consumer (B2C) and business-to-business (B2B)…
Alex Evans
You Get the Clients You Deserve
My youngest daughter – Tess – is heartbreakingly and very worryingly beautiful. She has long blonde hair, and extraordinarily long legs, which as you can see, she inherited from her mother. Last year she turned 16 and a few weeks before her birthday, she came to me and announced she would like to hold a…
Sam Ashdown