Marketing
How To Get a Response From Your Canvassing (Use This One Tip).
Canvassing for todays vendor Over the last few months and years much has been said about the response rates or lack thereof of traditional canvassing methods. I’m talking about the “Dear Homeowner” letters and glossy A5 leaflets many of us have been using for centuries. On my travels, I’ve heard things like leaflets don’t work…
Social Media and a few words of advice…
Sooner or later (most likely sooner) social media will not form such a question as ‘are you using social media‘ and be more the case of ‘what is your social media username‘, I mean you hardly hear anyone saying these days ‘do you have a telephone number‘ or ‘do you use email‘? Such is the importance…
Christopher Walkey
Have You Checked Your Social Media Spirit Level?
I’m often asked what I think about social media. I usually answer this question with a question – “What’s your objective?” Meet new friends Find a date Recruit staff Start a social uprising Arrange a party See the latest trends Get breaking news Share industry gossip Brand yourself Generate leads You see, you can do all of the…
Alex Evans
Give your clients the red carpet treatment
Last weekend, a friend and I met for tea and scones in a lovely country pub close to where I live. As we entered, the hostess – Holly – greeted me warmly by name, and found us a comfy sofa to sit on, despite it being really busy, and throughout the time we spent there,…
Sam Ashdown
Why Inbound Is The Cleverest Form Of Marketing.
Estate agency is a relationship business. But more than ever consumers are cutting out human interaction in favour of independent research online. In fact, studies have shown that consumers only want to deal with a ‘salesperson’ in any capacity when they are already 70% through their buying process. They have other ways of getting information,…
Alex Evans
Why People Are Scared Of Innovation.
I run a company trying to sell new things to a traditional industry. I’ll be honest: It’s far from a walk in the park. Why? Because we sell something different, unfamiliar, innovative. And all those things are associated with change, which is associated with loss – Ask a room full of people to change their appearance…
Alex Evans
Do You Have the Power?
Despite one in three Britons (20 million people) watching at least one online video a week, many UK estate agents have still not embraced the amazing power of video. Over an hour of video is uploaded to YouTube every minute, of every hour, of every day and Cisco predicts that almost 80% of web traffic…
Alex Evans
Coming away from, but to return to Television?
Just the other day, during another of my chats with a group of social media and marketing folk I meet up with, we got round to the conversation of television and how it has been and maybe become once again the main way to advertise. If we think about it, television has most likely taken…
Christopher Walkey
How Do People Remember You?
When I was at school there was a kid in my class, who for the sake of this article shall remain nameless. He was a pretty nice guy; I’d even go so far as to call this guy my friend. In our first year of school he came in with a rather messy haircut (not…
Alex Evans
A surge in office refurbishments outside London, the fastest growth in years.
The first six months of 2015 has been really interesting the pattern of refurbishments has been changing for the first time in years we are seeing the north and the provinces refurbishing at a much faster rate in years. We are finding that in certain areas offices have not updated for 20 years and have…
Alex Evans
What to do when the vendor chooses another estate agent
A lovely agent called Brian wrote to me this week. He had an interesting question: “What can I do when the vendor decides not to instruct us, but chooses one of our (cheaper) competitors instead? Do I calmly walk away or do I keep in touch with them? We lost an instruction recently to an…
Sam Ashdown
The Benefit of Integrating Calls into your CRM.
History of Calls There are many call options for letting and estate agents when it comes to phone systems. As a former agent, I understand the dilemma of making the right decision. There are literally endless options to make calls, each with their own costs, contracts and limitations. For example, a few years ago, I…
7 Reasons You Should Be Using RAW Images for Property Photography.
In this article, I’ll explore what RAW is, what RAW really means in terms of your property images and why, if you care about the quality of your images, it’s particularly important to ask your image providers to shoot RAW images, even if your final images are delivered in JPEG format. In doing so, I…
Alex Evans
The Definitive Guide To Social Media Metrics (And Which Ones Matter).
Social media analytics can leave us feeling completely confused – exactly the opposite of what they are designed to do. They should offer clarity. But extracting wisdom from the numbers and understanding what to do next can be hard. There are an overwhelming amount of measurements that many of us scan over, before closing the…
Alex Evans
Don’t underestimate the damaged caused from bad photos
As estate agents we work for the vendor and our job is to get them the highest net price. To do this we need to ensure that every piece of marketing material we produce to promote the vendor’s property is professional. Sounds simple doesn’t it! But why aren’t many of you doing it? A couple…
Stephen Brown