Marketing
Why F1 Has Everything To Do With Social Media.
The winning car in an F1 race has a powerful engine and a team feeding vital intel; when to accelerate, when to break, fuel levels, road conditions. There is endless data interpreted by specialists who feed instructions to the racer behind the wheel. Without this, the driver may make it round the track but they will never…
Alex Evans
How to Delegate in Seven Steps (and Skyrocket your Business)
What did you do on Friday? If your day looked like most other agents, it probably consisted of answering emails, valuation appointments, calling clients and organising staff. You may also have photographed a new property, written the details up, uploaded to your system, pulled off a couple of Rightmove performance reports, sent your designer a…
Sam Ashdown
Universal Marketing Rules For Writing Killer Copy.
When crafting any type of message there are marketing truths universally acknowledged that must stay front of mind. Whether it’s presentations, emails, reports, or advertisements, you need to create copy that grabs your audience’s attention and inspires action – not copy that ends up in the (physical or digital) bin. We’re not all great copywriters, but…
Alex Evans
HOW TO START USING DRONE OPERATORS.
As more people are discovering the stunning footage that can be captured with a drone, hiring a drone operator to film a property, or monitor the construction of a new development, is gaining popularity. But, before you hire a drone company to film a video for your business, there are a few things you should…
Alex Evans
How To Get a Response From Your Canvassing (Use This One Tip).
Canvassing for todays vendor Over the last few months and years much has been said about the response rates or lack thereof of traditional canvassing methods. I’m talking about the “Dear Homeowner” letters and glossy A5 leaflets many of us have been using for centuries. On my travels, I’ve heard things like leaflets don’t work…
Social Media and a few words of advice…
Sooner or later (most likely sooner) social media will not form such a question as ‘are you using social media‘ and be more the case of ‘what is your social media username‘, I mean you hardly hear anyone saying these days ‘do you have a telephone number‘ or ‘do you use email‘? Such is the importance…
Christopher Walkey
Have You Checked Your Social Media Spirit Level?
I’m often asked what I think about social media. I usually answer this question with a question – “What’s your objective?” Meet new friends Find a date Recruit staff Start a social uprising Arrange a party See the latest trends Get breaking news Share industry gossip Brand yourself Generate leads You see, you can do all of the…
Alex Evans
Give your clients the red carpet treatment
Last weekend, a friend and I met for tea and scones in a lovely country pub close to where I live. As we entered, the hostess – Holly – greeted me warmly by name, and found us a comfy sofa to sit on, despite it being really busy, and throughout the time we spent there,…
Sam Ashdown
Why Inbound Is The Cleverest Form Of Marketing.
Estate agency is a relationship business. But more than ever consumers are cutting out human interaction in favour of independent research online. In fact, studies have shown that consumers only want to deal with a ‘salesperson’ in any capacity when they are already 70% through their buying process. They have other ways of getting information,…
Alex Evans
Why People Are Scared Of Innovation.
I run a company trying to sell new things to a traditional industry. I’ll be honest: It’s far from a walk in the park. Why? Because we sell something different, unfamiliar, innovative. And all those things are associated with change, which is associated with loss – Ask a room full of people to change their appearance…
Alex Evans
Do You Have the Power?
Despite one in three Britons (20 million people) watching at least one online video a week, many UK estate agents have still not embraced the amazing power of video. Over an hour of video is uploaded to YouTube every minute, of every hour, of every day and Cisco predicts that almost 80% of web traffic…
Alex Evans
Coming away from, but to return to Television?
Just the other day, during another of my chats with a group of social media and marketing folk I meet up with, we got round to the conversation of television and how it has been and maybe become once again the main way to advertise. If we think about it, television has most likely taken…
Christopher Walkey
How Do People Remember You?
When I was at school there was a kid in my class, who for the sake of this article shall remain nameless. He was a pretty nice guy; I’d even go so far as to call this guy my friend. In our first year of school he came in with a rather messy haircut (not…
Alex Evans
A surge in office refurbishments outside London, the fastest growth in years.
The first six months of 2015 has been really interesting the pattern of refurbishments has been changing for the first time in years we are seeing the north and the provinces refurbishing at a much faster rate in years. We are finding that in certain areas offices have not updated for 20 years and have…
Alex Evans
What to do when the vendor chooses another estate agent
A lovely agent called Brian wrote to me this week. He had an interesting question: “What can I do when the vendor decides not to instruct us, but chooses one of our (cheaper) competitors instead? Do I calmly walk away or do I keep in touch with them? We lost an instruction recently to an…
Sam Ashdown