Marketing
Humanising the Estate Agents Websites and offering Virtual Guided Tours.
It has been a long time that I have searched for a platform to write something about humanising web sites. I do not know about the experience of different people but I can tell you if i had a web chat service on a web site it would be the first means of contact I…
Alex Evans
The Pumpkin Plan Formula
What prize-winning pumpkin farmers can teach us about growing our agencies I’ve just read this book – The Pumpkin Plan. In it, author Mike Michalowicz, reveals how applying the secrets of prize-winning pumpkin farmers to business, can help you to grow your agency to a colossal size too. Just as almost every pumpkin farmer grows…
Sam Ashdown
Size Matters…!!!
There are obvious connotations around size that matters but in the world of land and property it really does matter. On 1 October 2013 the Property Misdescriptions Act 1991 was repealed to make way for two other pieces of legislation which regulate estate agents and other businesses involved in property sales and lettings: the Consumer Protection…
Alex Evans
Tweeting and your profile on Twitter has a real value?
With millions of them being sent every day and shared amongst a multi million membership of businesses, consumers and ‘spam’ accounts, has a Tweet any real value as it’s surely just a tiny drop in a very big ocean when it comes to your voice being actually heard for real? Let us say that Tweeting…
Christopher Walkey
Tips for writing tweets that drive engagement and direct response.
Twitter, the faced-paced microblogging platform shares real-time information to help you build your brand presence, share information instantly, connect and engage with your customers and find out what’s happening in the world. And with 80 per cent of users accessing the platform via their mobile, there’s a huge opportunity to reach potential customers regardless of…
3 easy steps to use Google Analytics effectively.
Google analytics is a very useful free tool that you can use to completely understand every aspect of your website and the people that are browsing it. While it is free and everyone has access to it, many businesses do not utilise everything it has to offer. This is understandable due to the nature and…
Alex Evans
Why F1 Has Everything To Do With Social Media.
The winning car in an F1 race has a powerful engine and a team feeding vital intel; when to accelerate, when to break, fuel levels, road conditions. There is endless data interpreted by specialists who feed instructions to the racer behind the wheel. Without this, the driver may make it round the track but they will never…
Alex Evans
How to Delegate in Seven Steps (and Skyrocket your Business)
What did you do on Friday? If your day looked like most other agents, it probably consisted of answering emails, valuation appointments, calling clients and organising staff. You may also have photographed a new property, written the details up, uploaded to your system, pulled off a couple of Rightmove performance reports, sent your designer a…
Sam Ashdown
Universal Marketing Rules For Writing Killer Copy.
When crafting any type of message there are marketing truths universally acknowledged that must stay front of mind. Whether it’s presentations, emails, reports, or advertisements, you need to create copy that grabs your audience’s attention and inspires action – not copy that ends up in the (physical or digital) bin. We’re not all great copywriters, but…
Alex Evans
HOW TO START USING DRONE OPERATORS.
As more people are discovering the stunning footage that can be captured with a drone, hiring a drone operator to film a property, or monitor the construction of a new development, is gaining popularity. But, before you hire a drone company to film a video for your business, there are a few things you should…
Alex Evans
How To Get a Response From Your Canvassing (Use This One Tip).
Canvassing for todays vendor Over the last few months and years much has been said about the response rates or lack thereof of traditional canvassing methods. I’m talking about the “Dear Homeowner” letters and glossy A5 leaflets many of us have been using for centuries. On my travels, I’ve heard things like leaflets don’t work…
Social Media and a few words of advice…
Sooner or later (most likely sooner) social media will not form such a question as ‘are you using social media‘ and be more the case of ‘what is your social media username‘, I mean you hardly hear anyone saying these days ‘do you have a telephone number‘ or ‘do you use email‘? Such is the importance…
Christopher Walkey
Have You Checked Your Social Media Spirit Level?
I’m often asked what I think about social media. I usually answer this question with a question – “What’s your objective?” Meet new friends Find a date Recruit staff Start a social uprising Arrange a party See the latest trends Get breaking news Share industry gossip Brand yourself Generate leads You see, you can do all of the…
Alex Evans
Give your clients the red carpet treatment
Last weekend, a friend and I met for tea and scones in a lovely country pub close to where I live. As we entered, the hostess – Holly – greeted me warmly by name, and found us a comfy sofa to sit on, despite it being really busy, and throughout the time we spent there,…
Sam Ashdown
Why Inbound Is The Cleverest Form Of Marketing.
Estate agency is a relationship business. But more than ever consumers are cutting out human interaction in favour of independent research online. In fact, studies have shown that consumers only want to deal with a ‘salesperson’ in any capacity when they are already 70% through their buying process. They have other ways of getting information,…
Alex Evans