Marketing
Top 5 improvements to make before putting your property on the market for sale.
Well presented properties gain more buyer interest and receive offers quicker than properties that are less visually appealing to potential buyers. Quite often the changes that a seller can make prove to be fairly inexpensive and only cost a fraction of the value that the works will add to the property. There are some obvious…
Alex Evans
6 Online Property Search Filters You Could Be Using.
Number of bedrooms, price, location. It’s been done before. What about filtering in a way that’s more out of the box? Here’s a few suggestions that step away from the norm. Add your suggestions below. Public transport friendly: there’s a lot of people that require parking space in a garage or driveway and it’s covered…
Alex Evans
Five things you need to know before updating your office.
When updating you window displays it is important to ask yourself what would make you stop and take the time to see what’s on offer? Window displays are so much more than a colourful display that looks good. Whilst this is important, the display needs to be well branded and enticing to draw the customer…
Alex Evans
How to Win The Best Instructions Locally
How professional-looking photos can make the difference You’re a great estate agent! You’ve got all the moves and can negotiate the skin off a rice pudding. You’re working from state-of-the-art offices with a cafe-style ambience and free Coca-Cola (the real stuff, not home-made) – oh, and there’s a 90” plasma in the window. Your clients…
Alex Evans
Social media: 5 questions you should be asking yourself.
Social media plays a big part in our lives today, and this is no exception when it comes to letting agents and property management companies. These social channels have turned communication on its head and revolutionised how agents interact with, and advertise to, their audiences. But are you doing it right? Is it working for…
Alex Evans
Three Keys To Grow Your Agency’s Revenue.
Through my work at Fixflo I get to speak with letting agency directors across the UK every month. Although their local markets vary, the common thread wherever I go is the need for more stock. With feedback and insights from directors of letting agencies large and small, I’ve put together this simple three-stage plan to…
Alex Evans
Is your diary running your business?
Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I come to think of it, I haven’t seen last month for a while either….. Time flies when you’re enjoying yourself, (I am, in my business). Before you know it, it’ll be next week; next month; next year….
Sam Ashdown
How Technology is Transforming Estate Agent’s Marketing.
There are some parts of marketing in this industry that have fantastically survived the test of time – canvassing and estate agency boards are a great example of traditional methods still going strong (at least for now). But the majority of tactics have evolved and improved as new technology hits the industry. These developments are…
Alex Evans
Your Social Media past can come back and haunt you?
We may not always realise it, but what is shared on social media is more than likely to stay on social media, sometimes even if we have deleted what we have shared. Many of us that will read this blog will probably be of an adult age where social media come along many years after…
Christopher Walkey
Take Great Property Photos Using your Smartphone.
Mobile phone camera technology has come along leaps and bounds over the past few years. The camera quality available in smartphones sold today is often equal to (and in some cases far better than) digital cameras being sold for the same price. That’s why many estate agents and homeowners are choosing to ditch their digital…
What does your Twitter following really say about you?
Firstly, Twitter is all about building a following and that I am sure many would agree. What’s important to note at this early stage of the conversation is that I refer to target following over simply numbers. I mean, if you are selling Bentley’s in your local City then you are far better off having…
EAN Content
How Agents Win At Social. Video:
The estate agencies making social media an integral part of their strategy are seeing huge returns. It’s all good and well being preached industry success stories, but it’s rare to hear from the horse’s mouth the story behind them. We recently interviewed Andy Overman of award-winning agency Chilterns Thetford to find out why they use social media…
The Perfect Valuation Visit – Sam’s Blueprint.
At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who are struggling to sell their property. This is usually an hour-long visit, and over the last decade, we have collectively done hundreds of these consultations, honing them along the way, until they are the refined and polished…
Sam Ashdown
How To Convert 3 Times More House Hunters Online.
Converting potential buyers online is the science of delivering exactly what the customer needs. How can sellers deliver results that fit the buyer’s lifestyle? Personalising property searches is possible if sellers give their customers the option of searching for their perfect property using minutes not miles. It means that searching is not one-size-fits all. Using…
Selling property on social media – That’s just pink elephants!
“If you have been paying attention to how people communicate these days, you’ll no doubt recognise the important part that social media plays in how people connect with families and friends as well as new ways businesses attract new customers.” Just these important words will set lights flashing in the minds of many estate agents…
Christopher Walkey