Marketing
The future of marketing in the property industry
If the last ten years have been characterised by technology targeting buyers, the next ten will focus on vendors. But marketing has experienced two fundamental shifts in recent years that will underpin all new developments. Firstly, consumers demand to speak with companies, rather than be spoken at, meaning you can either join in or be…
Alex Evans
The value put on social media…
Clearly, social media is no longer simply a place to share friendly updates with family and friends anymore. Nowadays there is a value / currency behind it all with every update, like, Tweet, Followers adding value to individual accounts and the people / businesses that own them. You can even find out how much your social…
Christopher Walkey
When Did Estate Agents Become Marketers?
An estate agent friend of mine asked me the other day, “Sam, give me a better term for a grade II listed cottage than ‘Superb kerb appeal’, please?!” I offered a few adjectives, like ‘fairytale’, ‘captivating’ and ‘a slice of English history’, and he eventually settled on “Oozing charm and character”, which is pretty good…
Sam Ashdown
Estate Agent Leaflet Drops – Sin or Success??
Just the other day, I was privileged to attend a Rightmove seminar in South Wales, where on a couple of occasions when the words ‘leaflet drop’ were mentioned. This made me twitch a little, why? Every day we all receive a wonderful selection of ‘junk’ mail through our doors some of which could include one of your…
Alex Evans
How Much Should be Spent on a Window Display?
When deciding on how much money to spend on your new window display, there is no right or wrong amount. We always ask whether you’re looking for a ‘Ferrari’, ‘Audi’ or a ‘Kia’ in terms of your display. Window displays have come a long way in a short space of time. It is possible to…
Alex Evans
Business success could come down to just a #Hashtag on Social Media!
Many businesses nowadays are being launched and run successfully on social media. The fact that social media is free is really helping new business start ups to find brand awareness, feedback and new clients for their businesses whereas only a few years back, marketing budgets would be needed to pay to advertise in the local…
Christopher Walkey
Selling Property £2m+ but Stuck in a Becalmed Market? Read on…
After 3 years and a lot of blood, sweat and tears, I had a development of two £2.45m properties in Putney, South West London nearing completion. The properties received rave reviews, as the highest quality property to come on to the market in years. As such, I had agents queuing round the block vying for…
Alex Evans
Which does Google prefer: Mobile site vs Responsive Design.
I had a conversation with one of our clients last week about the difference between Mobile friendly sites and responsive sites and how they are viewed through Google’s eyes. I decided it would be a good time to write a blog explaining the differences in plain English. Before you read this blog it is worth…
Alex Evans
Why the property world needs Periscope!
I was introduced to Periscope on Monday night during a networking event on Twitter. Once a week Estate Agents UK host a #prophour event where members of the property industry from all across the UK can bounce ideas off each other and discuss current topics relating to the property market. I was asked if I had…
Alex Evans
You Get the Clients You Deserve
How to attract the right clients, who will value you and pay the fee you deserve! My youngest daughter – Tess – is heartbreakingly and very worryingly beautiful. She has long blonde hair, and extraordinarily long legs, which as you can see, she inherited from her mother. Last year she turned 16 and a few…
Sam Ashdown
How honest are your photos?
This week I got shouted at. Well maybe not strictly shouted at, but it was certainly a rant. Luckily it wasn’t actually aimed at me, rather my profession in general. The lady was a tenant in a house I happened to be valuing. She is also a house hunter, looking to buy a property and…
Things to avoid on Social Media.
It may be very important to know the kind of things you should be doing on social media to give you the best returns on your effort, but knowing what not to do will also stand you in good stead as sometimes, social media can be very unforgiving. Social media is very much a part…
Christopher Walkey
Is it all about “Location, Location, Location”…?
In the current world of technology which appears to be evolving on a daily basis, has the good old OS Map lost its way? Are we becoming too reliant on Google or BING Maps? Historically as a nation we are map lovers and inevitably with the digital age we are seamlessly integrating free internet maps into…
Alex Evans
A great new source for quality leads – #EmailStationary.
Whether you are a small independent or a multi brand corporate agency the consistency of your brand is paramount to the impression the public will have of you. Get it wrong and it will cost you clients, get it right and you will add major value to the perception of your brand. An often overlooked…
Property photography – from the worst to the best.
With online marketing undeniably now so important in selling property, the rise in the importance of quality images is equally undeniable. Last time I sold my house, I was so disappointed with the photos, I took some myself – after all, I knew the house, when the best light in each room occurred and was happy…
Alex Evans