Marketing
Estate Agent Leaflet Drops – Sin or Success??
Just the other day, I was privileged to attend a Rightmove seminar in South Wales, where on a couple of occasions when the words ‘leaflet drop’ were mentioned. This made me twitch a little, why? Every day we all receive a wonderful selection of ‘junk’ mail through our doors some of which could include one of your…

Alex Evans
How Much Should be Spent on a Window Display?
When deciding on how much money to spend on your new window display, there is no right or wrong amount. We always ask whether you’re looking for a ‘Ferrari’, ‘Audi’ or a ‘Kia’ in terms of your display. Window displays have come a long way in a short space of time. It is possible to…

Alex Evans
Selling Property £2m+ but Stuck in a Becalmed Market? Read on…
After 3 years and a lot of blood, sweat and tears, I had a development of two £2.45m properties in Putney, South West London nearing completion. The properties received rave reviews, as the highest quality property to come on to the market in years. As such, I had agents queuing round the block vying for…

Alex Evans
Which does Google prefer: Mobile site vs Responsive Design.
I had a conversation with one of our clients last week about the difference between Mobile friendly sites and responsive sites and how they are viewed through Google’s eyes. I decided it would be a good time to write a blog explaining the differences in plain English. Before you read this blog it is worth…

Alex Evans
Why the property world needs Periscope!
I was introduced to Periscope on Monday night during a networking event on Twitter. Once a week Estate Agents UK host a #prophour event where members of the property industry from all across the UK can bounce ideas off each other and discuss current topics relating to the property market. I was asked if I had…

Alex Evans
You Get the Clients You Deserve
How to attract the right clients, who will value you and pay the fee you deserve! My youngest daughter – Tess – is heartbreakingly and very worryingly beautiful. She has long blonde hair, and extraordinarily long legs, which as you can see, she inherited from her mother. Last year she turned 16 and a few…

Sam Ashdown
How honest are your photos?
This week I got shouted at. Well maybe not strictly shouted at, but it was certainly a rant. Luckily it wasn’t actually aimed at me, rather my profession in general. The lady was a tenant in a house I happened to be valuing. She is also a house hunter, looking to buy a property and…

Is it all about “Location, Location, Location”…?
In the current world of technology which appears to be evolving on a daily basis, has the good old OS Map lost its way? Are we becoming too reliant on Google or BING Maps? Historically as a nation we are map lovers and inevitably with the digital age we are seamlessly integrating free internet maps into…

Alex Evans
Property photography – from the worst to the best.
With online marketing undeniably now so important in selling property, the rise in the importance of quality images is equally undeniable. Last time I sold my house, I was so disappointed with the photos, I took some myself – after all, I knew the house, when the best light in each room occurred and was happy…

Alex Evans
Success from Online Marketing requires time, effort and investment.
“There are big changes in the UK property industry and I can really see innovation and tech playing a big part of the future success and directional road things take in the next few years.” Christopher Walkey. Whenever I deliver a talk on social media, I am usually asked how to get quick results from…

Christopher Walkey
3 things your website says about your brand.
1) How up to date your brand is Your website is your virtual shop front, and tells the public a lot about how much you value your brand. In the same way you wouldnt let your shop front get dirty and old because the public would see it; you shouldnt let your website fall behind…

Alex Evans