Marketing
Selling Property £2m+ but Stuck in a Becalmed Market? Read on…
After 3 years and a lot of blood, sweat and tears, I had a development of two £2.45m properties in Putney, South West London nearing completion. The properties received rave reviews, as the highest quality property to come on to the market in years. As such, I had agents queuing round the block vying for…
Alex Evans
Which does Google prefer: Mobile site vs Responsive Design.
I had a conversation with one of our clients last week about the difference between Mobile friendly sites and responsive sites and how they are viewed through Google’s eyes. I decided it would be a good time to write a blog explaining the differences in plain English. Before you read this blog it is worth…
Alex Evans
Why the property world needs Periscope!
I was introduced to Periscope on Monday night during a networking event on Twitter. Once a week Estate Agents UK host a #prophour event where members of the property industry from all across the UK can bounce ideas off each other and discuss current topics relating to the property market. I was asked if I had…
Alex Evans
You Get the Clients You Deserve
How to attract the right clients, who will value you and pay the fee you deserve! My youngest daughter – Tess – is heartbreakingly and very worryingly beautiful. She has long blonde hair, and extraordinarily long legs, which as you can see, she inherited from her mother. Last year she turned 16 and a few…
Sam Ashdown
How honest are your photos?
This week I got shouted at. Well maybe not strictly shouted at, but it was certainly a rant. Luckily it wasn’t actually aimed at me, rather my profession in general. The lady was a tenant in a house I happened to be valuing. She is also a house hunter, looking to buy a property and…
Things to avoid on Social Media.
It may be very important to know the kind of things you should be doing on social media to give you the best returns on your effort, but knowing what not to do will also stand you in good stead as sometimes, social media can be very unforgiving. Social media is very much a part…
Christopher Walkey
Is it all about “Location, Location, Location”…?
In the current world of technology which appears to be evolving on a daily basis, has the good old OS Map lost its way? Are we becoming too reliant on Google or BING Maps? Historically as a nation we are map lovers and inevitably with the digital age we are seamlessly integrating free internet maps into…
Alex Evans
A great new source for quality leads – #EmailStationary.
Whether you are a small independent or a multi brand corporate agency the consistency of your brand is paramount to the impression the public will have of you. Get it wrong and it will cost you clients, get it right and you will add major value to the perception of your brand. An often overlooked…
Property photography – from the worst to the best.
With online marketing undeniably now so important in selling property, the rise in the importance of quality images is equally undeniable. Last time I sold my house, I was so disappointed with the photos, I took some myself – after all, I knew the house, when the best light in each room occurred and was happy…
Alex Evans
Success from Online Marketing requires time, effort and investment.
“There are big changes in the UK property industry and I can really see innovation and tech playing a big part of the future success and directional road things take in the next few years.” Christopher Walkey. Whenever I deliver a talk on social media, I am usually asked how to get quick results from…
Christopher Walkey
3 things your website says about your brand.
1) How up to date your brand is Your website is your virtual shop front, and tells the public a lot about how much you value your brand. In the same way you wouldnt let your shop front get dirty and old because the public would see it; you shouldnt let your website fall behind…
Alex Evans
Gain Ranking Points on Google Plus.
With over 300 million active users, Google Plus is a brilliant platform to enhance your online visibility by targeting followers through what it calls Circles, this and the fact that it ties in with search rankings makes it a must for your social media marketing plan. In addition Google Plus is still free to use…
Branding, the story of your business.
How do your clients perceive your business. When you think branding, what is it that comes to mind? Logos? Colours? It’s something that, in our experience, small businesses don’t invest a lot of time into outside of initial start up. But what is branding? I think our friendly neighbourhood branding expert puts it best: The…
Alex Evans
How to Show Your Cards on Twitter.
Twitter has around 255 million active users, according to the company’s latest quarterly report, and despite reports that the social network’s numbers are declining, its widespread use means it acts as a fantastic way for businesses to directly communicate with prospects and clients. It started out as a great place to create, discover and share…
Alex Evans
How to Advertise Property on Facebook
Facebook is the most popular social networking site in terms of its volume of users; the platform currently has around 1.35 billion monthly active users, which FYI is equivalent to the entire population of China! So basically Facebook is one of the world’s largest communities in existence and where there’s a large number of people…