Marketing
Branding, the story of your business.
How do your clients perceive your business. When you think branding, what is it that comes to mind? Logos? Colours? It’s something that, in our experience, small businesses don’t invest a lot of time into outside of initial start up. But what is branding? I think our friendly neighbourhood branding expert puts it best: The…
Alex Evans
How to Show Your Cards on Twitter.
Twitter has around 255 million active users, according to the company’s latest quarterly report, and despite reports that the social network’s numbers are declining, its widespread use means it acts as a fantastic way for businesses to directly communicate with prospects and clients. It started out as a great place to create, discover and share…
Alex Evans
How to Advertise Property on Facebook
Facebook is the most popular social networking site in terms of its volume of users; the platform currently has around 1.35 billion monthly active users, which FYI is equivalent to the entire population of China! So basically Facebook is one of the world’s largest communities in existence and where there’s a large number of people…
This Agency Sold A House Through Social Media….. Twice!
Social media is a movement that has already happened in the property industry and for those who haven’t yet caught on, be warned: other agents are claiming your business. With the new millennial generation of home buyers relying on mobile and social more, the industry is being urged to embrace new communications in order to…
Using Instagram for business.
Pictures are important aren’t they? Let’s be truthful, when we were younger we may have chosen that book from the library from the pictures it had within the centres pages… Maybe it was the cover that attracted you? Throughout the many years of marketing, images have been a powerful tool to attract people’s interest and…
Christopher Walkey
Why estate agents need a Google Plus account for SEO
What’s the homepage set to on your browser? BBC News or Sport? EstateAgentNetworking.com!? 🙂 It probably comes as no surprise that for the vast majority of us, it’s good old Google. It’s well-known in the industry these days Google uses Social Media as part of it’s magical and mysterious ranking algorithm to work out who…
Social Media is making the world a much smaller place… Good or Bad?
The introduction of social media to not only the world of business, but to our own personal lives has really opened many new doors and allowed us to explore new areas and people that would never have presented themselves without it. Yes, we can keep in contact with our close friends and family with Facebook,…
Christopher Walkey
Your Data holds the secrets to your success.
Your data holds the secrets to your success. You just need to know how to search it. A search outcome is basically an organised structure of information that is relevant, presented to the user. Search tools provide this function, from manually finding something by alphabetic order to filtering lists in computer applications. Tools have been…
Alex Evans
Lessons from the Cheltenham Gold Cup!
I was very lucky to be invited to the Cheltenham Gold Cup just recently. It was a fantastic experience and not just for the horse racing. I couldn’t believe how much organising goes into such event. I also got to see AP McCoys final Cheltenham race. The roar was fantastic when he came out and…
Alex Evans
April 21st 2015: Google are making major changes to the way they rank websites.
On April 21st Google are making changes to their algorithm that WILL affect your website and where it ranks on mobile devices. Google have stated on their webmaster blog that if your website isn’t mobile friendly it will not show up on Google search results when people search for your keywords. Looking at the stats…
5 good reasons you need a blog.
If you have a website that you are proud of and it has been designed specifically to increase your levels of sales, then it stands to reason that you want as many of your target audience to view it as possible. This effectively comes down to SEO and how your website is ranked on Google….
Alex Evans
Social Media is nothing new in Marketing.
Everybody says that social media is the newest form of marketing and must be adopted by businesses in order to be successful, especially as everyone is spending more and more time online these days. But is social media in fact such a new form / style of marketing? For years, the idea of successful marketing…
Christopher Walkey
Working with charities to benefit all
In this series of marketing blogs, we look at working with charities or community groups to give value to your business and your customers. From basic marketing principles to consider through to the benefits and the challenges, we will also be featuring a number of creative case studies. To gain the most from investing resources…
Alex Evans
#Crowdfunding – a user’s guide.
Late last week, our start-up raterAgent got the agreement from Crowdcube to go live on the latter’s site. raterAgent’s ‘pitch’ for investment, from Crowdcube’s 150,000+ investors, would be online before Weds 25th March. 2 days in and we’ve raised over 35% of our target. 37 investors have dedicated more than £26k to our cause. Before…
Alex Evans
Klout – Does it matter?
What does Klout mean for your Social Media accounts? What is Kout? If you use any form of social media management, or you’re listed on any sort of social media ranking list (Like Estate Agent networking’s top 1,000 agents) you’ve probably seen the term “Klout score” floating around. It’s everywhere, but it’s not something those…