Marketing
7 Content Marketing Tips for Estate and Letting Agents
Some small businesses (including estate and letting agents) have historically been slow to adopt a content marketing strategy as social media use and importance has grown. But as SEO has evolved significantly in recent years, it has become clear that businesses need to look at their content marketing techniques to remain competitive in the rankings…
Alex Evans
Why selling your home in winter can really be a good time!
Once the clocks go back, the nights draw in and z list celebrities are switching on the Christmas lights in cities across the country! Many home owners put thoughts of selling on the back burner – yet savvy sellers might be missing a trick. Selling in winter can be a great opportunity and here’s why:-…
Alex Evans
What is the perception of your brand?
Creating a customer experience is the foundation of every business. Whether it is positive or negative, each transaction creates an experience that your clients remember. But in recent years something has changed. The voice of the consumer is more powerful than ever before. Now not only do they experience your service but also they share…
Stephen Brown
TPOS Logo on your website – Where?
As of 1st October 2014 all property professionals (Estate Agents, Letting Agents, Managing Agents etc.) must now belong to one of the Government-approved Ombudsman schemes, giving clients somewhere to escalate complaints if they feel the agent has not resolved their issue satisfactorily. Agents are also required to display the logo of the scheme they belong…
We’ve Won Silver Product Supplier of the Year!
It was a huge night for Fairfield at the Negotiator Awards! For the third year running we have brought home the Product Supplier of the Year award – but this year it’s the silver award! It’s a huge testament to all the departments of our company, from the creative design team to quality control to…
Alex Evans
Good photos can make a great website.
As you know good photos can really sell a property and bad photos can put off both vendors and buyers alike. Your photos play a really important part of your website and can make a massive difference to your site. Your website is your virtual shop window, so make-sure your property’s photos stand out and…
Alex Evans
10 WAYS TO USE LINKEDIN IN THE PROPERTY INDUSTRY
There are over 385,000 registered LinkedIn members working in the property industry in the UK, and as the world’s largest business community; LinkedIn is turning the traditional business development and networking model on its head. It’s streamlined, targeted, continual and extremely effective. But there are surprisingly few in the property industry that have a full…
2014 Estate Agents Guide to Social Media with 50 Top Tips.
Social Media: 50 Top Tips for Estate Agents by Christopher Walkey. Social media is an important topic within marketing these days and usually one that intrigues many businesses as to how to use the likes of Twitter, Instagram, Facebook, to name just a few, to help them build their brand awareness and ideally extra customers…
Christopher Walkey
Top tips on Social Media for Estate Agents.
My last blog before I attend next week’s Negotiator Conference where I will be delivering a talk to room full of estate agents who are as hungry as ever in finding the best ways to promote themselves on social media. Because our fascination with social media continues to grow, yet the understanding of how to…
Christopher Walkey
The best SEO for your business, Local or National?
Small companies need to focus on a geographic seo strategy. Why? These days, the yellow pages have almost become obsolete, because the majority of people are searching on Google for their local businesses. Even if your company doesn’t have a website – it will still benefit from having some sort of online presence and there…
Alex Evans
Top 10 Do’s & Don’ts of successfully marketing your properties.
Now I’m not going to teach Grandma to suck eggs, nor Granddad to do the Jive, but sometimes we get so wrapped up in doing what we do, that we occasionally forget the basics. So, make yourself a brew, grab a couple of biscuits and see what you could do to improve your business. DO……
Turning your agency footfall into followers
At Logotag® we’re always looking for like minded businesses that firmly believe in the power of Social Media. We spoke to the Managing Director of Bullman Booth which is an estate agency within the heart of Wandsworth to explain the exciting new collaboration that we were setting up between the Wandsworth Chamber and Logotag® The…
How to increase the success of your Blogs.
Most people that keep posted on the latest trends in marketing or those researching the best ways to increase brand awareness and web site traffic will no doubt bump in to the topic of ‘blog writing’ and how it increases SEO. It isn’t everyones cup of tea and most people will automatically express their concerns…
Christopher Walkey
Social Media vs Local Newspaper vs Rightmove/Zoopla and more…
I would firstly like to say that I am not advocating that social media is currently the only form of marketing you should be partaking in as an estate agent, there is no way the property industry could continue currently without the likes of Rightmove, Zoopla, for sale signs, emails, local advertising and other commonly…
Christopher Walkey
Can you run a business purely on Social Media?
The way the world of communication is going, ie all online and increasingly mobile, it is foreseeable that you can rely totally on social media to build and maintain a profitable business. With the likes of Facebook, Pinterest and soon to be Twitter, you can easily purchase goods and services from social media so there…
Christopher Walkey