Commercial properties — 5 simple sales hacks

November 21, 2018

Selling a commercial property can sometimes be trickier than shifting residential real estate.

Some of the same principles apply. But when you’re trying to convince a battle-hardened businessperson to part with their cash, your preparation and powers of persuasion will have to be on point.

If you’re struggling for inspiration, here are five simple sales hacks for commercial properties.

  1. Media

If your potential buyer doesn’t have time to view the property in person straight away, perk their interest by sending them the right media.

For example, if you invest in a 3D tour from a firm like Matterport, it can be emailed in seconds and enable your buyer to take a virtual walk-through in a couple of minutes.

This type of tech increases engagement and might even secure snap-decision sales from high-intent investors.

  1. Buyer pack

Preparing a buyer pack is a no-brainer if you want to close a deal quickly on commercial real estate.

It should include info on price, location and suitability and details of planning permission, business rates and stamp duty land tax, a commercial energy performance certificate and an asbestos certificate, if relevant.

Having this information at hand allows buyers to make an offer in confidence.

  1. Survey

Once the buyer has expressed an interest, you’ll need to provide an up-to-date survey which confirms the current condition of the property.

Without this information, the buyer won’t be confident that the building is in the same state of repair as advertised and they’ll need it to pass on to their commercial property mortgage provider.

You can find recommended commercial surveyors on the RCIS website — pick one that satisfies your requirements.

  1. Reassurance

If your buyer starts to swither over whether they’re making the right decision, you’ll have to step in and convince them subtly to stick to the plan.

So remind them they’ll benefit from the steady cashflow generated from long leases, that established commercial tenants are often more reliable than their residential counterparts and that they might grow their investment considerably if the property’s situated in an emerging business location.

Providing reassurance doesn’t mean applying pressure — it’s simply furnishing customers with friendly advice.

  1. Spring clean

When a client arrives at a prime property for a personal inspection, there’s nothing more off-putting than the place looking like a right royal mess.

And if it’s so unkempt that it barely resembles previous pictures or videos, you might even be accused of false advertising.

So buy an attractive entrance mat from a supplier like Kleen-Tex to create a presentable first impression and hoover, dust and polish all other areas thoroughly.

Sometimes tough tasks like selling a commercial property are made more complex when we over-think them — that’s why these five simple sales hacks will help you pitch your real estate to any investor.

That’s our list! Add your own sales suggestions in the comments section.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

Alterations can change a property’s rebuild cost

‘Don’t get caught short’ warning to homeowners from valuations experts – alterations can change a property’s rebuild cost Properties change over time. Homeowners may add an extension, upgrade a kitchen or bathroom, alter the layout, or even change how the building is used, but when do those changes mean it’s time for a new rebuild…
Read More →
Breaking News

HMO conversions hit investors for £82,000 on average

The average cost of converting a property into a house in multiple occupation (HMO) is estimated at more than £82,000 across England, according to new research by residential property management specialist, Rushbrook, although investors looking to avoid the conversion process have more than 2,500 existing licensed HMOs available to purchase. Rushbrook analysed HMO property listings across…
Read More →
Estate Agent Talk

Selling a HAUNTED house?

Property lawyer reveals whether you have to tell buyers about ghosts    HOMEOWNERS selling a property with a spooky reputation have been warned that its haunted history could come back to bite them if a nervous buyer starts asking questions. From unexplained footsteps and doors opening by themselves to tales of former residents refusing to…
Read More →
Breaking News

Renters call for greater transparency in HMOs

National findings released as 1 in 5 tenants report feeling unsafe at some point during their tenancy because of a housemate Rising housing costs pushing more people towards shared accommodation      42% of tenants received no information about their housemates before moving in 60% wish they had known more about who they would be living with…
Read More →
Breaking News

Housing Insight Report: August 2026

August’s figures reveal a housing market where activity continues, but buyers are taking a more cautious approach, making realistic pricing and negotiation increasingly important. Meanwhile, growing tenant demand and limited rental supply continue to create challenges across the lettings market, highlighting the different pressures facing buyers, sellers, landlords and renters. Nathan Emerson, CEO of Propertymark,…
Read More →
mycelium growth
Estate Agent Talk

How to spot and prevent damp and mould in your home

As temperatures fall and homes become more susceptible to condensation and moisture, Propertymark is urging tenants and homeowners to be aware of the signs of damp and mould and take action early to protect their homes and their health. Two-year-old Awaab Ishak died from a severe respiratory infection after being exposed to damp and mould…
Read More →