How forward thinking Fury can help your agency in 2016.

Just like George Osborne’s Stamp Duty bombshell Tyson Fury’s victory against Wladimir Klitschko on Saturday caught the majority of observers and ‘experts’ totally by surprise.

Let’s put the Government’s ongoing crusade against landlords to one side and look at how Fury, the man mountain from Manchester, stunned the world of boxing and at the same time showed estate agencies how to pack more of a punch in 2016.

I’ll be honest I thought he had no chance. I put his pre fight bravado down to a mix of naivety, nerves and nuttiness.

I was so convinced that the self proclaimed ‘Gypsy King’ had absolutely no chance against the long standing champ from the Ukraine that I didn’t even bother watching it.

I listened to it on the radio and heard one of the biggest shocks in boxing history unfold.

A shock to everyone apart from Fury, his family and his coaches and manager.

Before, and indeed after the fight, Fury kept talking about his game plan and how he would ‘shake up the World’ (he nicked that line from Muhammad Ali by the way but I ain’t gonna be the one to point it out to him).

That word ‘plan’ came up several times. He had a detailed training plan, a plan to unsettle Klitschko in the build up and a fight plan which he executed to perfection. His father even said that this was a plan 27 years in the making since Tyson was born.

They mixed hard work with detailed planning and BOOM he’s now the Heavyweight Champion of the World. Fair play to him.

From agents I work with I see how much hard graft goes into running an agency. That’s evident every day.

But planning is an area where I think the majority of agents can improve.

Ask yourself these questions and answer honestly:

Do you have a month by month marketing and PR plan for 2016?

Do you have a budget for your marketing and PR efforts for 2016?

Have you mapped out your strategy for blogging and communicating regularly with your audience in 2016?

Are you planning ahead to look at any local or national events which could help raise your agency’s profile in the coming year?

Do you have strategy to show your agency’s support for the community where your prospective clients live?

If you have answered yes to just two of those questions well done. If you have answered yes to ALL of those questions you are either:

a) Being mentored by Tyson Fury.

b) One of my clients.

c) Just really organised, forward thinking and deservedly destined for a cracking 2016.

Planning might sound dull and boring but it can definitely help put your agency into the hard hitting heavyweight category next year.

Congratulations to Tyson and his team.

Thanks for reading and here’s to your next instruction.

Alex Evans

You May Also Enjoy

Breaking News

Housing Ombudsman’s report demonstrates necessity of vibrant and growing private rental sector

Following a recent report from the Housing Ombudsman titled ‘Spotlight Report: Repairing Trust’, which revealed that 2024/25 witnessed a 474 per cent surge in complaints about poor living conditions compared to 2019/20, Propertymark has stated that this demonstrates the necessity for a vibrant and growing private rental sector. Referencing the UK Government’s ambition to construct…
Read More
Breaking News

Inheritance Tax Receipts raise £1.5 billion in two months

Inheritance tax receipts hit £1.5 billion in the first two months of the current tax year, according to data released by HM Revenue and Customs (HMRC) this morning. This is £98 million higher than the previous tax year, and continues an upward trend over the last two decades. Nicholas Hyett, Investment Manager at Wealth Club…
Read More
Breaking News

Propertymark Responds to Boiler Scheme Consultation

Responding to the Department for Energy Security and Net Zero’s Boiler Upgrade Scheme and Certification requirements for clean heat schemes consultation (England, Wales and Scotland), Propertymark has stressed the concerns of property agents that landlords are struggling to afford energy efficiency improving measures and warn that the scheme must evolve to protect the availability of…
Read More
bank of england interest rate
Breaking News

Industry Reaction to Bank of England’s decision to hold interest rates at 4.25%

Following a previous cut in May, the rate has today been held at 4.25%. This comes as a result of inflation easing slightly to 3.4% (May 2025), but remaining higher than the Bank of England target rate of 2.0%. The decision to hold the base rate by the Monetary Policy Committee was the result of…
Read More
Breaking News

Rents Climb as High as 17.4%

The latest market analysis by London lettings and estate agent, Benham and Reeves, has found that rents across Britain have surged by as much as 17.4% in some areas since the Labour Government adopted the proposed Renters’ Rights Bill which is likely to become law later this Summer after the Bill enters the House of Lords…
Read More
Breaking News

Breaking Property News 19/06/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Cloud-based practice management platform launches at Taylor Rose Taylor Rose parent AIIC Group rolls out cloud-based practice management platform AIIC Group (“AIIC”), the legal group behind law firms Taylor Rose, FDR Law and Kingsley Wood, is rolling out a new fully cloud-based practice management…
Read More