How The Right Music can help you Sell your Home

December 15, 2020
yopa sales 2017

Playing music to put someone in the mood for buying isn’t new.  Retailers use it, hotels and even hairdressers employ background music to influence our behaviour. It can be quite literal: fast music makes us move quicker, and slower tunes help us relax, and browse.  Music can be a very powerful sales tool.

Music can also help us to make an emotional connection.  You only have to catch a few bars of a song you haven’t heard in years and you are instantly transported back to a place and time when it was embedded into your memory.

How do we use music to sell our home to a viewer? 

Firstly, make sure the music fits not just your home, but the person viewing it.  If you’ve been reading my blog for a while, you’ll know how important it is to understand your buyer.  If you can determine the most likely person to buy your home, you’ll know the best type of music to play.

Keeping the music choices relatively neutral, but fitting, here are some of my suggestions:

  • First-time buyers – Ed Sheeran, Bruno Mars
  • 30-45 year old upsizers – David Gray, Adele, James Blunt
  • 45-60 year old downsizers – Michael Buble, Luther Vandross
  • Retirees – Tony Bennett, Perry Como, Nina Simone

Secondly, make sure the music itself is down-tempo, and played at a discreet and relaxing volume.  You’re trying to put your viewer at ease, not force them to shout!

Next, choose the music to suit the season.  Some songs are naturally more sunny, while some feel cosier for wintry evenings.

Lastly, plan ahead and make sure it doesn’t run out during the viewing.  A CD is usually around an hour long, so put it on repeat, or use an iPod to play it through, perhaps creating a longer playlist.

Music can be your best friend when you’re selling your house. Use it to set the mood, connect with your viewer, and create the perfect browsing atmosphere for your home, and you might just have an offer before the fat lady sings.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

You May Also Enjoy

Breaking News

London renters making it onto the ladder without a deposit

Developers helping London renters onto the property ladder without a deposit, when the Government won’t The latest insight from London’s largest lettings and sales estate agent brand, Foxtons, has revealed that despite the Government providing no new support in the recent Budget for first time buyers, a growing collaboration between developers and lenders is helping…
Read More →
Breaking News

Prime London Sees Post-Budget Surge in £2m+ Listings

The latest research from prime London property experts, Jefferies London, reveals that, just two weeks on from the Autumn Budget and its newly announced prime property surcharges, an estimated 444 homes priced at £2m or more have been listed for sale across the capital. These new listings account for around one in 10 (9%) of…
Read More →
Breaking News

2026 Will Test BTR’s Potential and Government’s Resolve

By Justine Edmonds, Head of Build to Rent / Leasing Strategies, LRG Throughout 2025 I have spent hours in meetings with and on discussion panels with institutional investors, developers and local authorities. And everything I’ve picked up on in the last year suggests that 2026 will be a crossroads for Build to Rent (BTR). The…
Read More →
Breaking News

December Cash Buyers on the Decline

So is a sale before Christmas still possible? New analysis from Springbok Properties reveals that the number of cash buyers declines in December, so any sellers who are keen to secure a quick sale ahead of Christmas might need to explore different avenues. Springbok Properties have studied historic data on the estimated number of cash…
Read More →
Breaking News

Breaking Property News 10/12/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Fine & Country welcomes back Managing Director Nicky Stevenson  Fine & Country is pleased to announce the return of Managing Director, Nicky Stevenson, following her maternity leave. Stevenson, who has played a central role in driving the brand’s growth and strengthening its position in…
Read More →
Breaking News

Rental demand drops to six-year low

Rental demand drops to six-year low as supply improves and rental growth slows to 2.2 per cent reports Zoopla   Demand for rented homes has fallen by a fifth over the last year and is the lowest for six years. There are 15% more homes for rent than last year, boosting choice for renters UK…
Read More →