How The Right Music can help you Sell your Home

December 15, 2020
yopa sales 2017

Playing music to put someone in the mood for buying isn’t new.  Retailers use it, hotels and even hairdressers employ background music to influence our behaviour. It can be quite literal: fast music makes us move quicker, and slower tunes help us relax, and browse.  Music can be a very powerful sales tool.

Music can also help us to make an emotional connection.  You only have to catch a few bars of a song you haven’t heard in years and you are instantly transported back to a place and time when it was embedded into your memory.

How do we use music to sell our home to a viewer? 

Firstly, make sure the music fits not just your home, but the person viewing it.  If you’ve been reading my blog for a while, you’ll know how important it is to understand your buyer.  If you can determine the most likely person to buy your home, you’ll know the best type of music to play.

Keeping the music choices relatively neutral, but fitting, here are some of my suggestions:

  • First-time buyers – Ed Sheeran, Bruno Mars
  • 30-45 year old upsizers – David Gray, Adele, James Blunt
  • 45-60 year old downsizers – Michael Buble, Luther Vandross
  • Retirees – Tony Bennett, Perry Como, Nina Simone

Secondly, make sure the music itself is down-tempo, and played at a discreet and relaxing volume.  You’re trying to put your viewer at ease, not force them to shout!

Next, choose the music to suit the season.  Some songs are naturally more sunny, while some feel cosier for wintry evenings.

Lastly, plan ahead and make sure it doesn’t run out during the viewing.  A CD is usually around an hour long, so put it on repeat, or use an iPod to play it through, perhaps creating a longer playlist.

Music can be your best friend when you’re selling your house. Use it to set the mood, connect with your viewer, and create the perfect browsing atmosphere for your home, and you might just have an offer before the fat lady sings.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

You May Also Enjoy

LIVING BY THE SEASIDE 2022
Breaking News

Whitby crowned most exclusive coastal location

The latest research from Yopa has revealed that while Brighton in the South East is home to the highest monthly coastal mortgage cost, it’s Whitby in North Yorkshire that commands the highest premium when compared to the wider region, with the average monthly mortgage sitting payment 33.7% higher than the Yorkshire and the Humber average.…
Read More →
Breaking News

ONS report on private rental affordability

Private renters on a median household income could expect to spend 36.3% of their income on an average-priced rented home in England, compared with 25.9% in Wales and 25.3% in Northen Ireland in 2024. Private rental affordability has fluctuated since 2016 but remained above the 30% affordability threshold in England, while it moved below the…
Read More →
Breaking News

End of August Will See an 84% Increase in UK House Moves

The last week of August is always a busy time for moving, with an average of 3.5% of all yearly moves taking place in that week, being the busiest week for moving in 2023 and the second busiest week for moving in 2024. 2025 is expected to be no different and should see a larger…
Read More →
Damaged timber from Dry Rot
Breaking News

Surveying capacity is being outpaced by compliance demand

The surveying industry has a problem: the shrinking capacity of surveyors is coming face to face with an increased compliance demand. Expert insight from Property Inspect suggests that increasing the workforce alone is not enough to fix the problem. The profession must also be equipped with Golden Thread compliant evidence packs that accelerate building safety…
Read More →
Breaking News

Apprentices often able to buy homes years earlier than graduates

With A-level results finally released, for those torn between university and an apprenticeship, there’s more than just career direction to consider. In the past few years, data has shown that apprentices are often able to buy homes years earlier than graduates, a growing financial gap that’s making home ownership feel close to impossible for many…
Read More →
Breaking News

Landlords invest in 85,000 fewer properties

The latest analysis from Dwelly, one of the UK’s leading lettings acquisition and success planning experts, has revealed that landlord purchasing activity has slowed considerably, with an estimated 170,520 landlords buying a property in the last 12 months compared to 255,780 a year earlier – a drop of 85,000 transactions. Dwelly analysed the latest figures…
Read More →