How The Right Music can help you Sell your Home

December 15, 2020
yopa sales 2017

Playing music to put someone in the mood for buying isn’t new.  Retailers use it, hotels and even hairdressers employ background music to influence our behaviour. It can be quite literal: fast music makes us move quicker, and slower tunes help us relax, and browse.  Music can be a very powerful sales tool.

Music can also help us to make an emotional connection.  You only have to catch a few bars of a song you haven’t heard in years and you are instantly transported back to a place and time when it was embedded into your memory.

How do we use music to sell our home to a viewer? 

Firstly, make sure the music fits not just your home, but the person viewing it.  If you’ve been reading my blog for a while, you’ll know how important it is to understand your buyer.  If you can determine the most likely person to buy your home, you’ll know the best type of music to play.

Keeping the music choices relatively neutral, but fitting, here are some of my suggestions:

  • First-time buyers – Ed Sheeran, Bruno Mars
  • 30-45 year old upsizers – David Gray, Adele, James Blunt
  • 45-60 year old downsizers – Michael Buble, Luther Vandross
  • Retirees – Tony Bennett, Perry Como, Nina Simone

Secondly, make sure the music itself is down-tempo, and played at a discreet and relaxing volume.  You’re trying to put your viewer at ease, not force them to shout!

Next, choose the music to suit the season.  Some songs are naturally more sunny, while some feel cosier for wintry evenings.

Lastly, plan ahead and make sure it doesn’t run out during the viewing.  A CD is usually around an hour long, so put it on repeat, or use an iPod to play it through, perhaps creating a longer playlist.

Music can be your best friend when you’re selling your house. Use it to set the mood, connect with your viewer, and create the perfect browsing atmosphere for your home, and you might just have an offer before the fat lady sings.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

You May Also Enjoy

Breaking News

Property Redress reports Complaint enquiries rise 47%

Complaint enquiries rise 47% as Property Redress annual report shows faster resolutions and higher early settlements 47% increase in complaint enquiries in 2025 (4,220 vs 2,863 in 2024) 41% more cases accepted by December compared to the previous year Average resolution time reduced to 34 days (down from 39 days in 2024) 53% of cases resolved at early…
Read More →
Breaking News

Breaking Property News 2/3/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Rightmove’s CEO Johan Svanstrom … ‘is a man under pressure’ Rightmove’s ‘Unthinkable Event’ Thought Leadership by Mal McCallion CEO at ModelProp, guiding AI-driven growth in property. The #Rightmove CEO came out swinging on Friday when his company’s latest set of annual results, for 2025, showed that they…
Read More →
bank of england interest rate
Breaking News

Bank of England Money and Credit Report – January 2026

Overview These monthly statistics on the amount of, and interest rates on, borrowing and deposits by households and businesses are used by the Bank’s policy committees to understand economic trends and developments in the UK banking system. Key points: et borrowing of mortgage debt by individuals decreased to £4.1 billion in January, from £4.5 billion…
Read More →
Breaking News

Nationwide house prices showing a 0.3% increase

Thoughts from the Industry Nathan Emerson, CEO of Propertymark comments: “Today’s figures from Nationwide show continued upward movement in house prices, reflecting resilient demand in many parts of the UK despite ongoing affordability constraints. “While rising prices may signal confidence in the market, they also reinforce the need for policies that support supply and improve…
Read More →
Breaking News

House price growth holds steady in February

Annual house price growth unchanged at 1.0% House prices were up 0.3% month on month Continued improvement in affordability helped drive first-time buyer activity in 2025 Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “Annual house price growth remained steady at 1.0% in February. Prices increased by 0.3% month on month, after taking…
Read More →
Home and Living

Domestic Fridge Recycling in the UK: Compliant, Convenient and Eco Friendly with Recycling4you

Every year thousands of fridges in the UK reach the end of their useful life and must be replaced. These appliances cannot simply be left out with general waste or dumped at the nearest tip. They contain hazardous materials such as refrigerant gases and insulating foam which require careful handling in accordance with strict legislation.…
Read More →