How The Right Music can help you Sell your Home

yopa sales 2017

Playing music to put someone in the mood for buying isn’t new.  Retailers use it, hotels and even hairdressers employ background music to influence our behaviour. It can be quite literal: fast music makes us move quicker, and slower tunes help us relax, and browse.  Music can be a very powerful sales tool.

Music can also help us to make an emotional connection.  You only have to catch a few bars of a song you haven’t heard in years and you are instantly transported back to a place and time when it was embedded into your memory.

How do we use music to sell our home to a viewer? 

Firstly, make sure the music fits not just your home, but the person viewing it.  If you’ve been reading my blog for a while, you’ll know how important it is to understand your buyer.  If you can determine the most likely person to buy your home, you’ll know the best type of music to play.

Keeping the music choices relatively neutral, but fitting, here are some of my suggestions:

  • First-time buyers – Ed Sheeran, Bruno Mars
  • 30-45 year old upsizers – David Gray, Adele, James Blunt
  • 45-60 year old downsizers – Michael Buble, Luther Vandross
  • Retirees – Tony Bennett, Perry Como, Nina Simone

Secondly, make sure the music itself is down-tempo, and played at a discreet and relaxing volume.  You’re trying to put your viewer at ease, not force them to shout!

Next, choose the music to suit the season.  Some songs are naturally more sunny, while some feel cosier for wintry evenings.

Lastly, plan ahead and make sure it doesn’t run out during the viewing.  A CD is usually around an hour long, so put it on repeat, or use an iPod to play it through, perhaps creating a longer playlist.

Music can be your best friend when you’re selling your house. Use it to set the mood, connect with your viewer, and create the perfect browsing atmosphere for your home, and you might just have an offer before the fat lady sings.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

You May Also Enjoy

Breaking News

Rent Increases Under Review: What Landlords Need to Know

By Allison Thompson, National Lettings Managing Director, Leaders The Renters’ Rights Bill is currently moving through the House of Lords and is expected to bring wide-ranging changes to the way privately rented homes are managed. Among the most significant are new limits on how and when landlords can increase rent. These reforms aim to improve…
Read More
Breaking News

Breaking Property News 9/09/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Why those who adopt AI responsibly stand to unlock efficiency, trust, and long-term relevance Artificial intelligence is no longer a distant promise—it is a practical tool transforming how the UK property market operates. From agencies and developers to investors and property managers, it has…
Read More
Breaking News

Industry reacts as Renters’ Rights Bill set to become law

The Renters’ Rights Bill has cleared its final stage in the Commons with Housing Minister Matthew Pennycook confirming that the Government has rejected almost all amendments proposed by the House of Lords. The legislation is now set to proceed through its final ‘ping-pong’ stage before receiving Royal Assent, with all of its major measures intact…
Read More
Home and Living

We asked housemates what really matters when living together

Finding a new houseshare can feel like a gamble. Will it be the warm, welcoming home of your dreams, or the kind of place you actively avoid until bedtime? With so many variables at play, what should you actually be looking for when viewing a co-living house, and what questions are worth asking the current…
Read More
Estate Agent Talk

The Rise of DIY Law: 8 Disputes Brits Are Handling Without Solicitors

A new study by South East law firm, Stephen Rimmer, has raised concern over the number of people attempting to handle legal disputes without professional help, often unaware of the costly risks involved. By analysing UK Google search activity from the past 12 months, the research uncovered the eight areas of dispute law most commonly…
Read More
estate agency contracts
Estate Agent Talk

Homebuyers demand transparency when referred to estate agents

The latest research from GetAgent Exchange has revealed that while referrals to estate agents are now commonplace in the home moving process, buyers and sellers want these referrals to come with transparent data and comparison options, not simply a single recommendation. The survey of more than 1,000 recent homebuyers found that 90% had been referred…
Read More