How The Right Music can help you Sell your Home

December 15, 2020
yopa sales 2017

Playing music to put someone in the mood for buying isn’t new.  Retailers use it, hotels and even hairdressers employ background music to influence our behaviour. It can be quite literal: fast music makes us move quicker, and slower tunes help us relax, and browse.  Music can be a very powerful sales tool.

Music can also help us to make an emotional connection.  You only have to catch a few bars of a song you haven’t heard in years and you are instantly transported back to a place and time when it was embedded into your memory.

How do we use music to sell our home to a viewer? 

Firstly, make sure the music fits not just your home, but the person viewing it.  If you’ve been reading my blog for a while, you’ll know how important it is to understand your buyer.  If you can determine the most likely person to buy your home, you’ll know the best type of music to play.

Keeping the music choices relatively neutral, but fitting, here are some of my suggestions:

  • First-time buyers – Ed Sheeran, Bruno Mars
  • 30-45 year old upsizers – David Gray, Adele, James Blunt
  • 45-60 year old downsizers – Michael Buble, Luther Vandross
  • Retirees – Tony Bennett, Perry Como, Nina Simone

Secondly, make sure the music itself is down-tempo, and played at a discreet and relaxing volume.  You’re trying to put your viewer at ease, not force them to shout!

Next, choose the music to suit the season.  Some songs are naturally more sunny, while some feel cosier for wintry evenings.

Lastly, plan ahead and make sure it doesn’t run out during the viewing.  A CD is usually around an hour long, so put it on repeat, or use an iPod to play it through, perhaps creating a longer playlist.

Music can be your best friend when you’re selling your house. Use it to set the mood, connect with your viewer, and create the perfect browsing atmosphere for your home, and you might just have an offer before the fat lady sings.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

You May Also Enjoy

Home and Living

Choosing the Perfect Wooden Fence for Your Backyard

Looking to transform your backyard with a beautiful wooden fence? You’re not alone. Many homeowners in Dane County find themselves overwhelmed by the sheer variety of wooden fence options available today. As a wood fence company in Dane County, Solid Fence Co. has helped countless property owners navigate these choices to find the perfect backyard…
Read More →
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker

Average rates for 2-year and 5-year fixed-rate mortgages Term Average rate Weekly change Yearly change 2-year fixed 4.61% -0.02% -0.80% 5-year fixed 4.59% -0.01% -0.42% Lowest rates for 2-year and 5-year fixed-rate mortgages Term Lowest rate Weekly change Yearly change 2-year fixed 3.72% +0.00% -1.03% 5-year fixed 3.78% +0.00% -0.56% Average fixed-term mortgage rates for…
Read More →
Breaking News

Spotahome Bags €5 Million to Grow Its Game-Changing Rental Platform

You’ve just landed a new job in Berlin. Exciting, right? Except now you’re stuck halfway across the world, scrolling through sketchy listings, trying to rent an apartment you’ve never seen from someone you don’t trust. It’s stressful, confusing, and, honestly, pretty common. That’s the exact problem Spotahome was built to solve, and they’ve just raised…
Read More →
Rightmove logo
Breaking News

Increase in US buyers enquiring about homes for sale in UK

New analysis shows an increasing number of people from the United States have been enquiring about homes for sale in the UK since the start of the year: There’s been an 19% increase in enquiries from the US to the UK compared to last year, and the highest number since 2017 The majority (47%) of…
Read More →
Breaking News

Appropriate rental homes disproportionate to growing number of older renters

Disabled and older renters in the UK’s Private Rented Sector face significant challenges finding and accessing suitable accommodation, says the industry body. Propertymark, the leading professional body for estate and letting agents, has highlighted an increasing concern in the private rented sector as the disparity in bungalows available to rent impacts the growing number of…
Read More →
Breaking News

Mortgage arrears and possessions Q1 2025

UK Finance today releases its latest mortgage arrears and possessions data for Q1 2025, while highlighting continuing lender support for any customers facing financial difficulty. Key information: The number of homeowner mortgages in arrears fell by two per cent in Q1 2025 compared to the previous quarter. The number of buy-to-let (BTL) mortgages in arrears…
Read More →