How The Right Music can help you Sell your Home

December 15, 2020
yopa sales 2017

Playing music to put someone in the mood for buying isn’t new.  Retailers use it, hotels and even hairdressers employ background music to influence our behaviour. It can be quite literal: fast music makes us move quicker, and slower tunes help us relax, and browse.  Music can be a very powerful sales tool.

Music can also help us to make an emotional connection.  You only have to catch a few bars of a song you haven’t heard in years and you are instantly transported back to a place and time when it was embedded into your memory.

How do we use music to sell our home to a viewer? 

Firstly, make sure the music fits not just your home, but the person viewing it.  If you’ve been reading my blog for a while, you’ll know how important it is to understand your buyer.  If you can determine the most likely person to buy your home, you’ll know the best type of music to play.

Keeping the music choices relatively neutral, but fitting, here are some of my suggestions:

  • First-time buyers – Ed Sheeran, Bruno Mars
  • 30-45 year old upsizers – David Gray, Adele, James Blunt
  • 45-60 year old downsizers – Michael Buble, Luther Vandross
  • Retirees – Tony Bennett, Perry Como, Nina Simone

Secondly, make sure the music itself is down-tempo, and played at a discreet and relaxing volume.  You’re trying to put your viewer at ease, not force them to shout!

Next, choose the music to suit the season.  Some songs are naturally more sunny, while some feel cosier for wintry evenings.

Lastly, plan ahead and make sure it doesn’t run out during the viewing.  A CD is usually around an hour long, so put it on repeat, or use an iPod to play it through, perhaps creating a longer playlist.

Music can be your best friend when you’re selling your house. Use it to set the mood, connect with your viewer, and create the perfect browsing atmosphere for your home, and you might just have an offer before the fat lady sings.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

You May Also Enjoy

Breaking News

Office space back in favour as return to workplace drives commercial demand

The latest research by BPS London has revealed that office space is currently the most in-demand commercial property asset across England, as the continued return to a physical workplace sees offices fall back in favour with British businesses. BPS London analysed investor demand across the commercial property market, assessing the proportion of available opportunities within…
Read More →
Breaking News

Breaking Property News 14/1/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Latest Weil European Distress Index (WEDI) points to a materially more fragile outlook  Europe’s corporate distress picture appeared to stabilise on the surface in Q4 2025, but the latest Weil European Distress Index (WEDI) points to a materially more fragile outlook moving into 2026.…
Read More →
Breaking News

Breaking Property News 15/1/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Pan-European €400m micro-living portfolio to be managed and digitised by Reos  Prop.com, a leading real estate investment manager focused on unlocking value for investors through digital technology, has launched a strategic partnership with property management and digitalisation specialist Reos GmbH to develop one of…
Read More →
Breaking News

South East sees most sellers relisting

New research from Property DriveBuy reveals that sellers who are re-entering the market are reducing their asking price by an average of £5,300 to try and snag a buyer, but in London this reduction climbs as high as £27,000, while the South East is the region where most sellers are relisting this year having failed…
Read More →
Rightmove logo
Breaking News

Average rents rise by 2% in 2025, predicted to rise by further 2% in 2026

The average advertised rent of homes outside of London fell in Q4 2025 by 1.1% (-£15), dropping to £1,370 per calendar month. It’s only the second time in five years that quarterly rents have fallen: Across the whole of 2025, average advertised rents rose by 2.2% compared to 2024 As the market settles into a…
Read More →
Breaking News

Landlord Demographics Remain Broadly Unchanged

Propertymark analyses the latest figures from the English Private Landlord Survey 2024, published alongside headline findings from the English Housing Survey 2024–25, showing that the profile of private landlords in England has remained remarkably consistent with previous surveys, even as landlords navigate ongoing tax changes and evolving standards and expectations. The data highlights that the…
Read More →