How To Convert 3 Times More House Hunters Online.

May 20, 2015

Converting potential buyers online is the science of delivering exactly what the customer needs. How can sellers deliver results that fit the buyer’s lifestyle?

Personalising property searches is possible if sellers give their customers the option of searching for their perfect property using minutes not miles. It means that searching is not one-size-fits all. Using a time based search house hunters can look for properties within a 30 minute commute using public transport when they have to get into work by 9am.

To change to this method, websites only have to ask 3 things: when do you usually commute? What transport do you use? How long do you want it to take?

TravelTime Waterloo Public Transport 30 Minutes

Case studies

The ability to personalise property searching is already being implemented by players large and small in the industry. Countrywide were the first to announce the success of searching by TravelTime, using the tool within their Propertywide.co.uk portal. Since the switch, the group have reported that minutes deliver 300% more conversions than the mile radius counterpart. In March, Zoopla also confirmed the power of searching with minutes, acknowledging that customers searching by time were 3 times more likely to convert than those using miles radius.

propertywide time advert

Why do minutes mean more than miles?

Using TravelTime ensures that every result delivered is accessible for the searcher. This isn’t the case for miles radius because:

  • Miles radius assumes you can travel as the crow flies. Searchers are at the mercy of transport networks.
  • Miles radius assumes that it takes the same amount of time to travel 1 mile. But we know that congestion at different times of day makes this fluctuate.
  • Miles radius assumes we all travel the same way. Your buyers may prefer to walk, cycle, drive or take the bus.

Minutes mean more than milesWhat can be done using TravelTime?

TravelTime can do a lot more than just deliver minutes based search results. It gives families the ability find properties within a commutable distance from the locations that matter, and see their unique commuter area on a map or in a list. It can even give specific routing information for each journey – including directions to the property as well as an average cost and estimated carbon footprint.

Want to use TravelTime or want to learn more?

Contact Simon in Business Development at Simon@igeolise.com or call directly on +44(0)207 096 1473.

You May Also Enjoy

Home and Living

Signs of Outdated Wiring in Older Tulsa-Area Homes

Tulsa has a lot of beautiful older homes. Brookside bungalows, Maple Ridge tudors, the postwar neighborhoods that fill out Midtown and East Tulsa. They were built well, but most were built before central air, before microwaves, before two-car households with two laptops and a dozen phone chargers. The electrical systems inside them were designed for…
Read More →
LIVING BY THE SEASIDE 2022
Breaking News

Britain’s seaside price hotspots revealed

New analysis from the UK’s largest property platform Rightmove reveals Britain’s seaside hotspots where prices are rising the fastest Bootle in Merseyside leads the way, with average asking prices up 11% year-on-year, followed by Crosby in Liverpool (+9%) and Penarth in South Glamorgan (+9%) Other coastal locations including Llantwit Major in South Glamorgan (+8%) and Llanelli, in Carmarthenshire (+7%) are also seeing strong price growth Average asking prices are currently 0.3% lower in Great Britain compared to last year, with some seaside hotspots outpacing the…
Read More →
Estate Agent Talk

Hertfordshire emerges as strongest performing London commuter county

New research from UK Property Development reveals that while London property prices fell by more than -3% in the past year, prices in some of the capital’s surrounding counties have enjoyed positive growth, none more so than the premium commuter county of Hertfordshire.   In the past year, London’s average house price has fallen by…
Read More →
Estate Agent Talk

Second homes losing appeal among the rich

New Survey Reveals Ongoing Maintenance Is the Biggest Barrier to Second Home Ownership   62% say upkeep and hassle would stop them from buying a second home, even if money were no object   A new survey conducted by luxury co-ownership platform Equity Residences has revealed that the practical realities of owning a second home…
Read More →
Letting Agent Talk

How to build a property portfolio with buy-to-let mortgages

One of the reasons property is such a popular asset choice for investors is that you don’t need to invest all the money yourself; you can leverage funds from the bank. Here’s a very simplistic example of how borrowing via a buy-to-let (BTL) mortgage allows you to multiply your returns versus owning a property all-cash:…
Read More →
Home and Living

2026’s Fastest-Growing Bathroom Trend Is the Wet Room

“Wet rooms have become one of the standout bathroom upgrades of 2026, moving from luxury extra to everyday renovation choice as more homeowners prioritise space, style and easy cleaning. The momentum is only building as spa‑style bathrooms stay in demand.” “Wet rooms used to be a niche request,” says Ant Langston, Marketing Manager at Heat…
Read More →