How to increase your online visibility.

Here’s how property professionals at the forefront of digital marketing are generating more enquiries by amplifying their online footprint

Property professionals all over the UK have two aims – to get more listings and increase the number of enquiries they receive from buyers and prospective tenants. An increasing number of firms that focus on residential and commercial property, from letting agents in Croydon to boutique estate agents in Croyde Bay, are now using online tools to amplify their presence in the property market.

Here are a few tips from rent guarantee specialist Assetgrove on how to increase your online visibility.

Check your listings sites

Are you listing your properties on the major online portals PrimeLocation, Zoopla, OntheMarket and RightMove? If you subscribe to any of these services, you need to make sure you test them each week to ensure that new listings are not only appearing but the entries are displaying the correct information and in the right format.

Not having listings working can reduce the number of enquiries you are receiving, but do not rely on third-party sites. Make sure your own website is updated on a regular basis and it is optimised to display your listings on mobile devices.

Click here to see how Battersea estate agent Eden Harper uses its own website to present the properties it has for sale in their best possible light. Note how it is easy to access more information about every property – even on a smartphone.

Contact your database

Do you have a database of interested buyers? Do you have a database of interested buyers you can email easily to let them know about new listings? You could create a weekly email newsletter for different price ranges of buyers so you can drive them directly to your website listings.

You can also phone a few people that you know are in the market for a certain type of property – savvy estate agents will have a database of property investors to hand, too, to get a quick sale.

Email marketing

You should be capturing details of people who visit your site directly from your listings on the major portals. One thing that would be a big bonus for you would be to have some form of email capture process for keeping people up to date. This gets your listings working twice as hard and gives you a different way of reaching out.

A simple form that asks if people if they would like to receive updates on properties like the ones they are currently viewing as they become available is a good idea to add to all the pages on your website. Building an email database is a great asset to your business.

Convert listings into other formats

Another way to help drive more enquiries is to have your listings details in different formats. Do you have them as PDF documents that can be easily downloaded and printed off? If not, you can simply create these from your listings pages on your site using a service such as printfriendly.com.

Doing the same with PowerPoint slides also works well with unique or high value properties or developments.

Share on other sites…

There are also other sites you can then share these PDFs on. Sites you can share these documents for free include slideshare and Scribd.

…And on social media

Finally, we couldn’t write an article on marketing online without mentioning social media. Facebook is a great way to reach local buyers and sellers cheaply via Facebook Ads. With this, you can profile a potential customer via a radius around a postcode say 25 miles. This gives you the ability to market to the right people to attract listings or share latest listings.

Alex Evans

You May Also Enjoy

Damaged timber from Dry Rot
Estate Agent Talk

Mould and damp – what you need to know ahead of winter

With the winter months just round the corner, problems with damp and mould can become far more prominent. Autumntime is when many people turn on central heating systems and choose to close windows, preventing fresh air ventilation needed to allow damp air to leave a property. Unfortunately, the combination of warm and damp air can…
Read More
Breaking News

Rental price and average salary tracker – September 2025

London and South East see biggest dips in required rental salary year-on-year London and the South East saw the sharpest dips year-on-year in the average salary needed in order to rent the average home in that area. London saw a 4.2% drop, whilst the South East saw a decline of 2.9%. Yorkshire and Humberside saw…
Read More
buying at auction uk
Breaking News

The cities where buying beats renting – with just a 5% deposit

British first-time buyer mortgage payments are typically 17% cheaper than renting, even with a low 5% deposit The average 5% deposit is £11,412 based on a typical first-time buyer property price of £228,233 Among major cities outside London, the biggest gap between owning and renting is in Glasgow, where buyers could save more than £4,750…
Read More
Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Rates Tracker

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.51% +0.00% -0.37% 5-year fixed 4.55% +0.01% +0.01%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.77% +0.05% -0.07% 5-year fixed 3.97% +0.10% +0.29%   Average…
Read More
Rightmove logo
Breaking News

Data and commentary from Rightmove on stamp duty reforms

Colleen Babcock, Rightmove’s property expert said: “We’ve been calling for stamp duty reform for some time now, as it’s a significant barrier for many people moving home. Abolishing it completely would remove one of the biggest barriers to moving, unlocking more moves at all stages of the property ladder. “Our data shows that only 5%…
Read More
Breaking News

Second-time buyers dominate demand for longer term fixed mortgage deals

Second-time buyers are dominating demand for longer term fixed mortgage deals, fresh data from Moneyfacts Analyser can reveal. Of those looking for fixed term deals on moneyfactscompare.co.uk: Almost two-thirds (58%) of second-time buyers who compared mortgage deals using the moneyfactscompare.co.uk website were considering terms of three years or longer in the 30 days to 1…
Read More