How to increase your online visibility.

Here’s how property professionals at the forefront of digital marketing are generating more enquiries by amplifying their online footprint

Property professionals all over the UK have two aims – to get more listings and increase the number of enquiries they receive from buyers and prospective tenants. An increasing number of firms that focus on residential and commercial property, from letting agents in Croydon to boutique estate agents in Croyde Bay, are now using online tools to amplify their presence in the property market.

Here are a few tips from rent guarantee specialist Assetgrove on how to increase your online visibility.

Check your listings sites

Are you listing your properties on the major online portals PrimeLocation, Zoopla, OntheMarket and RightMove? If you subscribe to any of these services, you need to make sure you test them each week to ensure that new listings are not only appearing but the entries are displaying the correct information and in the right format.

Not having listings working can reduce the number of enquiries you are receiving, but do not rely on third-party sites. Make sure your own website is updated on a regular basis and it is optimised to display your listings on mobile devices.

Click here to see how Battersea estate agent Eden Harper uses its own website to present the properties it has for sale in their best possible light. Note how it is easy to access more information about every property – even on a smartphone.

Contact your database

Do you have a database of interested buyers? Do you have a database of interested buyers you can email easily to let them know about new listings? You could create a weekly email newsletter for different price ranges of buyers so you can drive them directly to your website listings.

You can also phone a few people that you know are in the market for a certain type of property – savvy estate agents will have a database of property investors to hand, too, to get a quick sale.

Email marketing

You should be capturing details of people who visit your site directly from your listings on the major portals. One thing that would be a big bonus for you would be to have some form of email capture process for keeping people up to date. This gets your listings working twice as hard and gives you a different way of reaching out.

A simple form that asks if people if they would like to receive updates on properties like the ones they are currently viewing as they become available is a good idea to add to all the pages on your website. Building an email database is a great asset to your business.

Convert listings into other formats

Another way to help drive more enquiries is to have your listings details in different formats. Do you have them as PDF documents that can be easily downloaded and printed off? If not, you can simply create these from your listings pages on your site using a service such as printfriendly.com.

Doing the same with PowerPoint slides also works well with unique or high value properties or developments.

Share on other sites…

There are also other sites you can then share these PDFs on. Sites you can share these documents for free include slideshare and Scribd.

…And on social media

Finally, we couldn’t write an article on marketing online without mentioning social media. Facebook is a great way to reach local buyers and sellers cheaply via Facebook Ads. With this, you can profile a potential customer via a radius around a postcode say 25 miles. This gives you the ability to market to the right people to attract listings or share latest listings.

You May Also Enjoy

Breaking News

BREAKING PROPERTY NEWS – 16/05/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.   nurtur.group continues to strengthen its leadership team With my non-journalist hat on, and to ensure complete transparency, I also hold a position as a non-executive director at nurtur.group – AS Following the recent acquisition of BriefYourMarket, proptech supplier, nurtur.group has announced that Damon Bullimore…
Read More
Overseas Property

How to reside in Spain through an investment

Golden Visa residence in Spain is a residence visa for investors. It was created by Law 14/2013 on support for entrepreneurs and their internationalisation, and its purpose is to attract non-EU foreign investors to Spain. This visa offers legal residence in Spain for a period of 6 months to 2 years depending on the type…
Read More
burglar uk
Home and Living

What do Burglars look for in a House?

We are all aware, unfortunately so, that today we need to be very careful on what we leave on show that could tempt a burglar / thief. Home security has certainly improved over the years including methods of combating crime and deterring those tempted to break in and enter. Especially with the invention of the…
Read More
Breaking News

WEEKLY NEWS ROUNDUP – 13/05/2022

A roundup of the week’s top property and proptech news stories in partnership with Proptech-X   What next for Rightmove as CEO quits? PRESS RELEASE: 5 Million Private Renters Live in Unhealthy Homes Reveals Recent Research by Yuno What does The Queen’s Speech mean for property? What are the real Proptech trends? What next for Rightmove…
Read More
Kerb appeal
Home and Living

Top Tips to increase Kerb Appeal

How many times have you driven past a row of houses and admired an individual property? Something usually catchers your eye be it architecture, colours, plants, flowers, iron work and more. We can all obviously stand out with bright colours and loud design work, though this can be sometimes an eye sore instead and can…
Read More
Estate Agent TalkHome and Living

15 External Factors which can affect your House Value

If we take a look at what lays outside of your property and your boundary to include your kerb appeal, there are many external factors which can either positively or negatively effect the value of your property / the property you are looking to buy / rent. Supply & Demand: If the market is busy…
Read More