How to increase your Social Media engagement.
October 24, 2016
I am sure that many will be using social media and just like myself, always take an interest in the notifications telling us who is engaging with us be in likes, retweets, comments or shares. Now many will surely want that engagement to grow, see some real results from their social media activities so I put together a list of key tips that should see you get better results from your posts and updates.
Social Media for Estate Agents really has grown in popularity over the recent couple of years, a lot more time, effort and budgets are being put towards it and I do see many different styles of marketing with many innovative and high impacting approaches from some agencies who are really getting involved with the likes of Facebook, Twitter and Instagram.
When it comes to social media you have to really study your progress, what works and what does not – Are you getting the engagement you are after?
- Call to actions. If you want someone to act on something then generally you will have to request an action from them. Social media can be used to request information from your audiences, the likes of direct questions and Twitter polls are ideal to attract attention to your news feed and get others interacting with you.
- Use live streaming to attract attention and get live engagement. By sharing live content with your audiences you will nearly always get their attention, especially if what you share is popular or highly topical at that time. Use the likes of live video streaming on Facebook or platforms such as Periscope and remember that your mobile phone will nearly always have the capability to live stream so there is no need to purchase separate video cameras unless you really want to capture video content is high resolution etc.
- Share shareable content over standard content. Not always easy to master, but think of it as the more interesting, topical, eye catching, different your content is then it will fair much better over standard and repeated content. What you are aiming to do with your social media updates, especially now that it is such a crowded place, is to share out content that catches people’s attention such as breaking news or it is what they are searching for right now so it is highly topical.
- Timing. When you share your content is key to social media success, you need to be studying which of your updates perform best and at what times they result in getting more engagement. You may find that you get best engagement for breaking news during the mid morning hours and evening time gets you better results on polls – Play around with when your updates go out and compare the results.
- Embed social media on to your website. Use the facility to embed the likes of your videos and posts on to your website, especially on blogs when they can enhance your content. If someone has landed on your website or on your blog then it is highly likely they have come for a reason and that reason is likely to be around property or the subject of your blog so to embed an update from social media will only increase chances of a click through and interaction from the browser and increase chances of them becoming a new follower / like / member etc.
You May Also Enjoy
Breaking Property News 20/12/24
Daily bite-sized proptech and property news in partnership with Proptech-X. Why estate and letting agents must embrace innovative technology in 2025 As we step into 2025, the UK property market continues to shift, and estate agents face mounting pressure to meet the evolving expectations of buyers and sellers. The days when static images sufficed…
Read More
Breaking Property News 19/12/24
Daily bite-sized proptech and property news in partnership with Proptech-X. High street Auctions’ initiative launches to revive Britain’s town centres This month the UK Government rolls out its highly anticipated ‘High Street Auctions’ scheme, a flagship measure of the Levelling Up and Regeneration Act 2023. This initiative grants local authorities the power to take…
Read More 
Moving Up In The World: Finding Your Dream Home
Finding your dream home is one of life’s most exciting and transformative experiences. Whether you’re looking to upsize, relocate, or finally purchase that ideal property you’ve always envisioned, the journey is both thrilling and filled with important decisions. As you embark on this path, it’s essential to plan carefully, consider your priorities, and approach the…
Read More 
These cities are the keenest to move house in 2025
Bournemouth is the keenest area in the UK to move home, with 38,132 average monthly searches for moving-related topics per 100,000 residents. Plymouth is second, with 35,198 average monthly searches for moving, and Birmingham is third, with 35,181. Derry is the least keen area to move house, with only 3,170 average monthly searches related to…
Read More 
Number of rental enquiries still double pre-pandemic, as rents predicted to rise 3%
The average number of enquiries sent to agents about each available property they have to rent is still nearly double the level it was in 2019, despite improvements in the balance between supply and demand: Each available property receives an average of 11 enquiries, nearly double the 6 at this time in 2019 This is…
Read More 
Response to the Bank of England interest rates decision
Response to the Bank of England interest rates decision, thoughts from the Industry Rates were left unchanged at 4.75% MPC voted 6 to 3 in favour of holding rates flat, with three members preferring to cut rates by 0.25% to 4.5% In the near-term inflation is expected to “continue to rise slightly” The market was expecting rates to remain…
Read More