How to increase your Social Media engagement.
October 24, 2016
I am sure that many will be using social media and just like myself, always take an interest in the notifications telling us who is engaging with us be in likes, retweets, comments or shares. Now many will surely want that engagement to grow, see some real results from their social media activities so I put together a list of key tips that should see you get better results from your posts and updates.
Social Media for Estate Agents really has grown in popularity over the recent couple of years, a lot more time, effort and budgets are being put towards it and I do see many different styles of marketing with many innovative and high impacting approaches from some agencies who are really getting involved with the likes of Facebook, Twitter and Instagram.
When it comes to social media you have to really study your progress, what works and what does not – Are you getting the engagement you are after?
- Call to actions. If you want someone to act on something then generally you will have to request an action from them. Social media can be used to request information from your audiences, the likes of direct questions and Twitter polls are ideal to attract attention to your news feed and get others interacting with you.
- Use live streaming to attract attention and get live engagement. By sharing live content with your audiences you will nearly always get their attention, especially if what you share is popular or highly topical at that time. Use the likes of live video streaming on Facebook or platforms such as Periscope and remember that your mobile phone will nearly always have the capability to live stream so there is no need to purchase separate video cameras unless you really want to capture video content is high resolution etc.
- Share shareable content over standard content. Not always easy to master, but think of it as the more interesting, topical, eye catching, different your content is then it will fair much better over standard and repeated content. What you are aiming to do with your social media updates, especially now that it is such a crowded place, is to share out content that catches people’s attention such as breaking news or it is what they are searching for right now so it is highly topical.
- Timing. When you share your content is key to social media success, you need to be studying which of your updates perform best and at what times they result in getting more engagement. You may find that you get best engagement for breaking news during the mid morning hours and evening time gets you better results on polls – Play around with when your updates go out and compare the results.
- Embed social media on to your website. Use the facility to embed the likes of your videos and posts on to your website, especially on blogs when they can enhance your content. If someone has landed on your website or on your blog then it is highly likely they have come for a reason and that reason is likely to be around property or the subject of your blog so to embed an update from social media will only increase chances of a click through and interaction from the browser and increase chances of them becoming a new follower / like / member etc.
You May Also Enjoy
What the Autumn Budget 2025 means for downsizers
Now that the dust has settled on what was a hotly anticipated Autumn Budget from the UK government, over-50s property specialist Regency Living has produced a concise guide to the implications for the nation’s downsizers, and concluded that this Budget is going to further increase demand on England’s park home market. The 2025 Autumn Budget was…
Read More 
Boxing Day Bounce Set to Kick-Start 2026 Housing Market
Propertymark is forecasting another strong “Boxing Day Bounce” this year, as millions of prospective buyers and renters are expected to jump online on 26 December in search of a new home, triggering one of the busiest property marketing days of the year. Boxing Day has become a pivotal moment for the housing market. With families…
Read More 
Post-Budget Bounce in Homebuyer Activity
The latest research by eXp UK has revealed that the market could be set for a festive surge in homebuyer activity now that the Autumn Budget dust has settled, with the vast majority of prospective buyers preparing to resume their search and many even willing to conduct viewings during the Christmas period itself. The survey of…
Read More 
Nationwide House Price Index for November 2025
The latest Nationwide House Price Index for November 2025 shows: House prices increased by 0.3% between October and November of this year. On an annual basis, the average house price increased by 1.8%, down from a 2.2% annual rate of growth in October. As a result, the average UK house price now sits at £272,998.…
Read More 
Annual house price growth slows in November
Annual house price growth softens slightly to 1.8% House prices were up 0.3% month on month Headlines Nov-25 Oct-25 Monthly Index* 545.9 544.3 Monthly Change* 0.3% 0.2% Annual Change 1.8% 2.4% Average Price (not seasonally adjusted) £272,998 £272,226 * Seasonally adjusted figure (note that monthly % changes are revised when seasonal adjustment factors are…
Read More 
Real Estate 2026: Trends to watch, challenges to tackle, opportunities to seize
By Howard Sefton, Managing Director, Real Estate at Ingenious As we move into 2026, the UK real estate market stands at a pivotal crossroads. Economic uncertainty, political shifts, and changing lifestyles are converging to reshape how people live, work, rent, and invest. With a major Budget announced just weeks before year-end, the sector faces a…
Read More