How to increase your Social Media engagement.

I am sure that many will be using social media and just like myself, always take an interest in the notifications telling us who is engaging with us be in likes, retweets, comments or shares. Now many will surely want that engagement to grow, see some real results from their social media activities so I put together a list of key tips that should see you get better results from your posts and updates.

Social Media for Estate Agents really has grown in popularity over the recent couple of years, a lot more time, effort and budgets are being put towards it and I do see many different styles of marketing with many innovative and high impacting approaches from some agencies who are really getting involved with the likes of Facebook, Twitter and Instagram.

When it comes to social media you have to really study your progress, what works and what does not – Are you getting the engagement you are after?

  • Call to actions. If you want someone to act on something then generally you will have to request an action from them. Social media can be used to request information from your audiences, the likes of direct questions and Twitter polls are ideal to attract attention to your news feed and get others interacting with you.
  • Use live streaming to attract attention and get live engagement. By sharing live content with your audiences you will nearly always get their attention, especially if what you share is popular or highly topical at that time. Use the likes of live video streaming on Facebook or platforms such as Periscope and remember that your mobile phone will nearly always have the capability to live stream so there is no need to purchase separate video cameras unless you really want to capture video content is high resolution etc.
  • Share shareable content over standard content. Not always easy to master, but think of it as the more interesting, topical, eye catching, different your content is then it will fair much better over standard and repeated content. What you are aiming to do with your social media updates, especially now that it is such a crowded place, is to share out content that catches people’s attention such as breaking news or it is what they are searching for right now so it is highly topical.
  • Timing. When you share your content is key to social media success, you need to be studying which of your updates perform best and at what times they result in getting more engagement. You may find that you get best engagement for breaking news during the mid morning hours and evening time gets you better results on polls – Play around with when your updates go out and compare the results.
  • Embed social media on to your website. Use the facility to embed the likes of your videos and posts on to your website, especially on blogs when they can enhance your content. If someone has landed on your website or on your blog then it is highly likely they have come for a reason and that reason is likely to be around property or the subject of your blog so to embed an update from social media will only increase chances of a click through and interaction from the browser and increase chances of them becoming a new follower / like / member etc.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

for sale sign london
Breaking News

New-build demand dips in Q3 as homebuyers sit tight ahead of autumn statement

The latest market analysis from Property Inspect has found that fewer than one in five new homes are currently securing a buyer, with homebuyer demand for new-build properties falling on both a quarterly and annual basis. Property Inspect analysed current market listings looking at what proportion of new-build properties are already marked as sold subject…
Read More
Breaking News

Rightmove celebrates 25 years of viral property moments

As Rightmove marks its 25th birthday, we’re celebrating the properties that stopped people mid-scroll, sparked thousands of shares, and became internet sensations. From a house with its own Tardis to a shark crashing through a roof, these homes prove that the UK property market is anything but ordinary. With billions of minutes spent on Rightmove…
Read More
Breaking News

Rental stock availability in England rises by 19.7%

The latest rental stock analysis from Adiuvo, the UK’s leading provider of 24/7 property management solutions, reveals that tenants in England are benefitting from a 19.7% increase in stock over the 12 months leading up to Q3 2025. In some areas of the country, annual stock growth easily exceeded 50%. Adiuvo has analysed rental listings…
Read More
Breaking News

Tenant demand continues to climb in Q3 as rental market shows no signs of cooling

The latest market analysis by Dwelly, one of the UK’s leading lettings acquisition and success planning experts, has revealed that tenant demand continued to climb across the rental sector during the third quarter of this year, with West Sussex home to the highest demand, whilst Rutland saw the largest quarterly increase. Dwelly’s Rental Demand Index* analyses…
Read More
Breaking News

Halifax House Price Index for September 2025 – Thoughts from the Industry

Halifax House Price Index for September 2025. The latest index shows that: On a monthly basis, house prices fell by -0.3% between August and September 2025. However, house prices were up 1.3% on an annual basis. The new average house price now sits at £298,184. Thoughts from the Industry. Nathan Emerson, CEO of Propertymark, comments:…
Read More
Breaking News

Halifax House Price Index for September 2025

House prices in September 2025 were -0.3% lower than the same month a year earlier. Average house price – £298,184 Monthly change -0.3% Quarterly change +0.4% Annual change +1.3%   Amanda Bryden, Head of Mortgages, Halifax, said: “The average UK house price edged down by -0.3% (£794) in September, following a modest rise in August.…
Read More