How to increase your Social Media engagement.
October 24, 2016
I am sure that many will be using social media and just like myself, always take an interest in the notifications telling us who is engaging with us be in likes, retweets, comments or shares. Now many will surely want that engagement to grow, see some real results from their social media activities so I put together a list of key tips that should see you get better results from your posts and updates.
Social Media for Estate Agents really has grown in popularity over the recent couple of years, a lot more time, effort and budgets are being put towards it and I do see many different styles of marketing with many innovative and high impacting approaches from some agencies who are really getting involved with the likes of Facebook, Twitter and Instagram.
When it comes to social media you have to really study your progress, what works and what does not – Are you getting the engagement you are after?
- Call to actions. If you want someone to act on something then generally you will have to request an action from them. Social media can be used to request information from your audiences, the likes of direct questions and Twitter polls are ideal to attract attention to your news feed and get others interacting with you.
- Use live streaming to attract attention and get live engagement. By sharing live content with your audiences you will nearly always get their attention, especially if what you share is popular or highly topical at that time. Use the likes of live video streaming on Facebook or platforms such as Periscope and remember that your mobile phone will nearly always have the capability to live stream so there is no need to purchase separate video cameras unless you really want to capture video content is high resolution etc.
- Share shareable content over standard content. Not always easy to master, but think of it as the more interesting, topical, eye catching, different your content is then it will fair much better over standard and repeated content. What you are aiming to do with your social media updates, especially now that it is such a crowded place, is to share out content that catches people’s attention such as breaking news or it is what they are searching for right now so it is highly topical.
- Timing. When you share your content is key to social media success, you need to be studying which of your updates perform best and at what times they result in getting more engagement. You may find that you get best engagement for breaking news during the mid morning hours and evening time gets you better results on polls – Play around with when your updates go out and compare the results.
- Embed social media on to your website. Use the facility to embed the likes of your videos and posts on to your website, especially on blogs when they can enhance your content. If someone has landed on your website or on your blog then it is highly likely they have come for a reason and that reason is likely to be around property or the subject of your blog so to embed an update from social media will only increase chances of a click through and interaction from the browser and increase chances of them becoming a new follower / like / member etc.
You May Also Enjoy
Breaking Property News 13/2/26
Daily bite-sized proptech and property news in partnership with Proptech-X. 96% of proptechs fail to get to series A funding – here is why Thought Leadership by Andrew Stanton, CEO Proptech-PR The proptech sector has never been short of ideas. From AI-driven valuations and digital conveyancing to smart buildings and tokenised real estate, innovation in property…
Read More 
Landlords unprepared for the Renters’ Rights Act
Three quarters have made no preparations for the end of Section 21, despite major reforms taking effect from May 2026 New research from Inventory Base has revealed widespread lack of preparedness among UK landlords ahead of the first phase of reforms under the Renters’ Rights Act (RRA), due to come into force on 1 May…
Read More 
Why capital is staying in London despite a cooling housing market
By Joe Freedman, Head of Origination at ASK Partners London isn’t suffering from a lack of housing demand. It’s suffering from a failure to deliver. New data from Molior underlines the scale of that failure. Just 5,547 private homes broke ground across the capital last year, an 84% drop from a decade ago. Against an…
Read More 
The hidden risk of overvaluing your home when moving in today’s market
With many homeowners turning ambitious conversations into tangible moving plans, the start of the year traditionally marks a surge in activity, particularly for families planning for the future. While the property market remains fundamentally healthy, experts at Beresfords say overvaluing property is one issue that continues to undermine the progress of those looking to sell.…
Read More 
Rightmove launches next phase of AI-powered property search
Rightmove, the UK’s largest property platform, has launched a beta version of AI-powered conversational property search, as it continues to enhance its property search experience. In close collaboration with Google Cloud and built with Google’s Gemini models, conversational search is available via the property search bar on Rightmove’s website homepage. The latest move further expands…
Read More 
Should you break things off with your mortgage lender this Valentine’s Day?
As Valentine’s Day approaches, the latest research from award-winning mortgage adviser, Alexander Hall, has revealed that more than half of homeowners approaching the end of a fixed-rate mortgage are currently undecided on their relationship with their lender, despite notable improvements across the mortgage market over the last 12 months. The consumer insight, commissioned by Alexander…
Read More