How to increase your Social Media engagement.
October 24, 2016
I am sure that many will be using social media and just like myself, always take an interest in the notifications telling us who is engaging with us be in likes, retweets, comments or shares. Now many will surely want that engagement to grow, see some real results from their social media activities so I put together a list of key tips that should see you get better results from your posts and updates.
Social Media for Estate Agents really has grown in popularity over the recent couple of years, a lot more time, effort and budgets are being put towards it and I do see many different styles of marketing with many innovative and high impacting approaches from some agencies who are really getting involved with the likes of Facebook, Twitter and Instagram.
When it comes to social media you have to really study your progress, what works and what does not – Are you getting the engagement you are after?
- Call to actions. If you want someone to act on something then generally you will have to request an action from them. Social media can be used to request information from your audiences, the likes of direct questions and Twitter polls are ideal to attract attention to your news feed and get others interacting with you.
- Use live streaming to attract attention and get live engagement. By sharing live content with your audiences you will nearly always get their attention, especially if what you share is popular or highly topical at that time. Use the likes of live video streaming on Facebook or platforms such as Periscope and remember that your mobile phone will nearly always have the capability to live stream so there is no need to purchase separate video cameras unless you really want to capture video content is high resolution etc.
- Share shareable content over standard content. Not always easy to master, but think of it as the more interesting, topical, eye catching, different your content is then it will fair much better over standard and repeated content. What you are aiming to do with your social media updates, especially now that it is such a crowded place, is to share out content that catches people’s attention such as breaking news or it is what they are searching for right now so it is highly topical.
- Timing. When you share your content is key to social media success, you need to be studying which of your updates perform best and at what times they result in getting more engagement. You may find that you get best engagement for breaking news during the mid morning hours and evening time gets you better results on polls – Play around with when your updates go out and compare the results.
- Embed social media on to your website. Use the facility to embed the likes of your videos and posts on to your website, especially on blogs when they can enhance your content. If someone has landed on your website or on your blog then it is highly likely they have come for a reason and that reason is likely to be around property or the subject of your blog so to embed an update from social media will only increase chances of a click through and interaction from the browser and increase chances of them becoming a new follower / like / member etc.
You May Also Enjoy
Bank of England raises rates to 4%
The Bank has raised interest rates by 0.25 percentage points to 4%. Policymakers were unanimous in their decision. Here is the reaction from the industry. Nathan Emerson, CEO at Propertymark, comments: “As the Bank of England continues to navigate wider economic pressures, including rising inflation, it comes as little surprise that base rate decisions remain…
Read More 
Breaking Property News 5/11/26
Daily bite-sized proptech and property news in partnership with Proptech-X. The Greatest Return on AI May Not Be the Work It Eliminates, but the Human Potential It Releases Time to look at artificial intelligence as a growth engine that upgrades humans working life Thought Leadership By Author Andrew Stanton CEO Proptech-PR For decades, businesses have…
Read More 
Guy Fawkes Night set to fizzle out for UK households
Firework Night set to fizzle out as 97% of UK households won’t buy fireworks and 7 in 10 want to see them banned As many as 97% of UK households won’t be buying fireworks to set off at home this Bonfire Night, while more than seven in 10 believe private fireworks displays in residential gardens…
Read More 
Budget tax raid could hit landlords for £3,500 a year
Budget tax raid could cost landlords almost £3,500 a year as property income tax rises Landlords could face almost £500 in additional annual tax per property, rising to nearly £3,500 across an average portfolio, following the Autumn Budget decision to double the previously planned increase in property income tax rates from April 2027. New analysis…
Read More 
Upfront information: homebuyers want confidence as much as speed
What movers want from upfront information, and it isn’t only speed Having a survey, legal pack and chain details before making an offer would help more than eight in ten respondents, according to LRG’s latest sales report Of the 553 who answered the question, 41% said they would offer with more confidence, although not necessarily…
Read More 
How Financial Anxiety Drains Entrepreneurial Energy
Financial anxiety can consume the attention and stamina that business owners need for planning, problem-solving and leading a team. A late payment, an unexpected tax bill or a weak sales month may trigger worry long after working hours have ended. Over time, that mental strain affects sleep, concentration and confidence. The answer starts with creating…
Read More