How to Market New Builds

New Build for Merseyside

A lot of estate agents think that new build developments will practically sell themselves, and sometimes this is not a far off the mark assumption to make, but it is not always the case, and even when it is, it is important that new builds are still marketed like any other property in order to maximise interest and get the best possible prices. But how exactly do you market a new build development?

Create a consistent brand

Work out who your target audience for the new builds are and, as a starting point, create a brand that they can get behind, For example, if you’re aiming at the older retired market, creating a brand that brings up images of peace and tranquility will probably hit the right note, whereas if you’re selling to young professionals, a brand that screams sophistication along with a hint of fun times and a certain family-friendliness will probably fly a whole lot better.

Sell a lifestyle

Although new builds are often very efficient and affordable, they are not always as attractive as older homes that have more character, so if you want to sell to as many people as possible, it’s a really good idea to think about selling a lifestyle rather than just a property. Emphasise how safe the cul-de-sac is or how ideally located the development is for families. Talk about the communal green space and how perfect it is for barbecues and family events – basically do whatever you can to sell the kind of lifestyle that will appeal to your target audience.

Use CGI to bring properties to life

When companies like Pinnacle Building Solutions erect new build developments, they do so with a specific vision in mind – they know what those homes will look like when they’re populated with furniture, artwork and people – but buyers will simply see a blank slate. As an estate agent, it is down to you to bring the building to life and help your clients to visualise what that new home could look like once they’ve put their stamp on it. Setting up a cosy show home is a good way to do this, of course, but so is using CGI to create an image of their ideal home. Why? Because CGI can be tweaked to create images in just about anyone’s taste, which makes it an invaluable addition when selling new builds according to nodosanaekspluatacija.lv

Hold an event

Holding an event, like a barbecue for potential buyers to come along and check out the development may seem like a strange thing to do, but it will bring in more people, and while they’re there having fun, you can show them around, big up the benefits of living there, and give them an experience of what it could be like to live in that particular location, after all, when people are having a good time, they are more likely to have positive associations with the place they’re in, and as an estate agent, that is never a bad thing!

New builds can be trickier to market well, but if you do the above, you may find that it’s easier than expected.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

UK monthly property transactions for May 2025

Headline statistics from the latest transactions data include: the provisional seasonally adjusted estimate of the number of UK residential transactions in May 2025 is 81,470, 12% lower than May 2024 and 25% higher than April 2025 the provisional non-seasonally adjusted estimate of the number of UK residential transactions in May 2025 is 80,530, 13% lower than May 2024 and…
Read More
Breaking News

Construction Skills Mission Board (CSMB) shows the Government has a plan

The Construction Skills Mission Board (CSMB) held its first board meeting today (26 June 2025), where it set out a roadmap for recruiting 100,000 more construction workers a year by the end of Parliament. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “The Construction Skills Mission Board (CSMB) is a recognition…
Read More
Paint Stripper Tools
Estate Agent Talk

5 Strategies to Optimise Your Warehouse for Real Estate

The term fixer-upper can mean many things, from ‘slap some paint on the walls and it looks brand new’ to ‘will this building collapse if we open the front door?’ Indeed, in the dicey world of commercial property acquisition, each warehouse you buy will probably fall into both camps. Thinking about the viability of warehouses…
Read More
Breaking News

HMOs sell for up to 50% above market average

New research from Excellion Capital, the boutique debt advisory and investment firm, reveals that HMOs sell for as much as 50% above the average house price, further increasing their investment potential after it was revealed that HMOs also create rental yields of up to 12.5%. After previous research from Excellion Capital recently showed that the…
Read More
Breaking News

UK buyers struggle while 50,000 homes sit empty

As the UK housing crisis deepens, new analysis by Open Property Group exposes a worrying surge in so-called “zombie homes”- properties that sit unoccupied and deteriorating while millions struggle to access affordable housing. Key insights: 50,000+ long-term vacant homes in England alone 23,000+ of these have been empty for more than two years Estimated £13.6…
Read More
Breaking News

Breaking Property News 26/06/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   The UK is Europe’s second most distressed market despite headline GDP growth Retail and Consumers Goods has emerged as the most distressed sector in Europe, with distress levels now the highest since the global financial crisis, according to the latest Weil European Distress Index (WEDI). The…
Read More