How to Market New Builds

New Build for Merseyside

A lot of estate agents think that new build developments will practically sell themselves, and sometimes this is not a far off the mark assumption to make, but it is not always the case, and even when it is, it is important that new builds are still marketed like any other property in order to maximise interest and get the best possible prices. But how exactly do you market a new build development?

Create a consistent brand

Work out who your target audience for the new builds are and, as a starting point, create a brand that they can get behind, For example, if you’re aiming at the older retired market, creating a brand that brings up images of peace and tranquility will probably hit the right note, whereas if you’re selling to young professionals, a brand that screams sophistication along with a hint of fun times and a certain family-friendliness will probably fly a whole lot better.

Sell a lifestyle

Although new builds are often very efficient and affordable, they are not always as attractive as older homes that have more character, so if you want to sell to as many people as possible, it’s a really good idea to think about selling a lifestyle rather than just a property. Emphasise how safe the cul-de-sac is or how ideally located the development is for families. Talk about the communal green space and how perfect it is for barbecues and family events – basically do whatever you can to sell the kind of lifestyle that will appeal to your target audience.

Use CGI to bring properties to life

When companies like Pinnacle Building Solutions erect new build developments, they do so with a specific vision in mind – they know what those homes will look like when they’re populated with furniture, artwork and people – but buyers will simply see a blank slate. As an estate agent, it is down to you to bring the building to life and help your clients to visualise what that new home could look like once they’ve put their stamp on it. Setting up a cosy show home is a good way to do this, of course, but so is using CGI to create an image of their ideal home. Why? Because CGI can be tweaked to create images in just about anyone’s taste, which makes it an invaluable addition when selling new builds.

Hold an event

Holding an event, like a barbecue for potential buyers to come along and check out the development may seem like a strange thing to do, but it will bring in more people, and while they’re there having fun, you can show them around, big up the benefits of living there, and give them an experience of what it could be like to live in that particular location, after all, when people are having a good time, they are more likely to have positive associations with the place they’re in, and as an estate agent, that is never a bad thing!

New builds can be trickier to market well, but if you do the above, you may find that it’s easier than expected.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website.

You May Also Enjoy

Estate Agent Talk

How much would Bridget Jones’ iconic London apartment cost today?

How much would Bridget Jones’ iconic London apartment cost today? A new study has revealed that the average price to purchaseBridget Jones’ iconic London apartment in the Borough Market area is now £415,090. The study calculated that this is a price increase of 182% since the first film premiered in 2001. The research obtained data…
Read More
Love or Hate Rightmove
Breaking News

Rightmove House Price Index: Record number of sellers in promising start to 2025, but uncertainties ahead

The average price of property coming to market rises by 1.7% (+£5,992) this month to £366,189, the largest jump in prices at the start of the year since 2020: New seller asking prices are still nearly £9,000 below May 2024’s record, reflecting buyer affordability constraints A record number of early-bird new sellers have come to…
Read More
Breaking News

Zoopla identifies housing markets with best prospects for house price growth in 2025

New analysis from Zoopla, one of the UK’s leading property websites, reveals that housing markets in Scotland and Northern England have the best prospects for house price growth in 2025, as Southern England continues to adjust to the impact of higher mortgage rates. Housing markets in Scotland and Northern England have the best prospects for…
Read More
Estate Agent Talk

Shared Ownership vs. Traditional Mortgages: What’s the Difference?

Buying a property in Guildford is a significant decision, and choosing the right method of ownership is crucial. Two popular options available to buyers are shared ownership and traditional mortgages. Understanding their differences can help you decide which suits your financial situation and property aspirations. What Is Shared Ownership? Shared ownership is a government-backed scheme…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker – 16/01/25

Average mortgage rates drop despite mixed economic news   Commenting on the drop in average rates this week, Rightmove’s mortgage expert Matt Smith says: “Despite all of the economic news we’ve had this week, average rates have fallen. It shows that despite the challenges affecting the mortgage market at the moment, lenders are keen to…
Read More
Breaking News

Breaking Property News 16/01/25

Daily bite-sized proptech and property news in partnership with Proptech-X. Prolonged corporate distress and uneven 2025 recovery Corporate distress levels in Q4 2024 showed signs of stabilising compared to the same period in 2023, but they remain above the long-term average, according to the latest Weil European Distress Index (WEDI). The report forecasts an uneven recovery…
Read More