How to Train Your Workforce…in the Metaverse

Facebook Groups for Estate Agents

Andrew Stanton discusses Facebook’s Metaverse, and what the broader idea might mean for the real estate sector

 

Last week, with a wave of his digitised hand, Mark Zuckerburg dispatched Facebook to the annals of history and ushered in its Metaverse. Just like that. A brand in the making for almost two decades.

Some might think it a shrewd move. The name Facebook has been attached to controversy for almost as long as it has existed, with concerns over data privacy, its role in politics, being a breeding ground for racism and hate…you name it, Facebook and its founder have been culpable in some way.

Despite the negativity attached, which it will find impossible to shake, Facebook has still been a daily preoccupation for many people since its global launch in the mid-naughties, giving billions of users an avatar in cyberspace to act however they see fit.

But the announcement that Facebook is to become Meta Platforms, Inc. (named for its forthcoming Metaverse product which the company hopes to build its future fortunes around) has now signalled an arms race to build a new kind of cyberspace; a mixed reality virtual hinterland where our digital selves meet.

Who can get there first? Who can rival Zuckerberg’s vision? Who can carve out their own corner of the metaverse?

For some time, businesses have been looking to dominate the virtual sphere in such a way, building cyber environments of their own imagining for avatars to attend events, online showrooms, 3D conference calls, and more.

The results have been mixed. Some have failed spectacularly, while others are coming close to giving Meta (née Facebook) a run for its money, if only for that one practical application for which it is built.

So it will be interesting to see how real estate benefits and profits from this new reality, especially when it comes to training. Growing new talent has, of course, been a big headache since the onset of the pandemic. Now that virtual education is in its ascendancy, how will it address these issues?

Recently, hot on the heels of the Meta announcement, Credersi and PixelMax have announced that they are building something in a similar vein, except this will be streamlined for educational purposes. Although it will be primarily used to train “data scientists, lab technicians, cyber defenders and programmers”, one can see the possible applications for real estate.

The release states: “While Facebook’s CEO Mark Zuckerberg has outlined his vision of what a global metaverse might look like, tech and science educators Credersi and 3D tech innovators PixelMax are at the forefront of developing and shaping what the education metaverse will actually be. Tech disruptors Credersi and PixelMax are already making this a reality and for the last 12 months, they have been developing and creating their own virtual science and tech campus”

The Credersi co-founders, Darren Coomer and Andy Lord had noticed that the pandemic was impacting education, with students struggling to work remotely on platforms like Zoom and Teams. The issue was also prevalent in business when employers, confronted with a skills shortage, struggled to hire and train.

Their response was to build Credersi World, an immersive platform in which students can learn in a virtual campus world replete with shops, cinemas, art galleries, wellbeing rooms and coffee shops, which users can attend through immersive virtual reality technology. The platform is applicable to businesses who want to reskill their workforces, too.

Credersi CEO, Andy Lord, said: “The reality is that technology is now driving businesses forward at such a rapid pace that there is simply not enough skilled workforce available to fulfil those roles, which is why we have such a massive skills shortage and demand is outstripping supply. As companies try to keep up with the rapid pace of technology as it evolves, they have realised that a large percentage  of their workforce are simply not fit for purpose. That now means companies have to identify the talent from within their workforces and organisations and create the opportunity to educate and train them – and reskill them for a career of the future.”

This point exactly is something that the real estate sector is to be mindful of. Much is being made of the online agency these days, and how it is an incremental advancement that will be dead in the water as soon as platforms like Credersi World and Metaverse hit the mainstream.

You can read the full press release here.

Image credit goes to Credersi

Andrew Stanton

CEO & Founder Proptech-PR. Proptech Real Estate Influencer, Executive Editor of Estate Agent Networking. Leading PR consultancy in Proptech & Real Estate.

You May Also Enjoy

Breaking News

UK house prices growing by 2.5% according to Halifax

Nathan Emerson, CEO of Propertymark: “This slight dip in house prices will likely have been influenced as a direct consequence to the current state of the global economy. There will always be a need for people to move house regardless of international trading relations; however, many aspiring or current homeowners will no doubt be discouraged…
Read More
Breaking News

UK house prices dip slightly in May, but market remains steady

Average property price now £296,648 compared to £297,798 last month Annual rate of growth slows to +2.5% from +3.2% in April Overall house prices have remained stable so far this year Northern Ireland continues to lead annual price growth in the UK Amanda Bryden, Head of Mortgages, Halifax, said: “Average UK house prices fell by…
Read More
Breaking News

Estate Agent Content

Do you think that your estate agency / property business requires content? Is content marketing still a thing in 2025? Are you concerned if anyone will read your words? Is it worth investing in estate agent content? Businesses with blogs generate 67% more leads than those without. As competition for attention online increases it remains…
Read More
Breaking News

The cost of voids rises by £200 for England’s landlords

The latest analysis by Dwelly, one of the UK’s leading lettings acquisition and success planning experts, has found that landlords have been hit with a 26% increase in the cost of void periods in the past year, equivalent to lost income of almost £200. Dwelly analysed average void period data from March 2024 and March…
Read More
Breaking News

Breaking Property News 5/06/25

Daily bite-sized proptech and property news in partnership with Proptech-X. Demand Rises for Housing and Infrastructure Projects Rising demand for housing, infrastructure and energy projects across Wales has driven continued growth at Lichfields’ Cardiff office, which this year marks 25 years in the capital. The team of 17 planning professionals is one of the largest…
Read More
Breaking News

Construction continues to enjoy a season in the sun

Underlying performance is on the rise during Q.2 2025 Today, Glenigan, one of the construction industry’s leading insight experts, releases the June 2025 edition of its Construction Index. The Index focuses on the three months to the end of May 2025, covering all underlying projects, with a total value of £100m or less (unless otherwise…
Read More