INDUSTRY INTERVIEW: Chris Kyriacou Managing Director of EAanalytics.

Why did you launch EAanalytics?
To offer Estate Agents new ways to tap into their marketplace and distance themselves from their competition.

Have you seen an increased take up on your services as technology / marketing techniques have changed in recent years / months?
Oh most certainly, in fact that is what EAanalytics is all about, embracing the latest technology to help Estate Agents grow their market share, raise their fees and Win More Instructions.

What would you say is your USP that sets you apart from others in the industry offering similar services?

Experience! The company was founded by Estate Agents for Estate Agents. We have experienced all of the issues facing Estate Agents today and totally understand the needs of the marketplace.

How responsive do you find estate agents are to changes in their industry within marketing?
If I’m totally honest Estate Agents are not always the most responsive bunch when it comes to trying new things. We (I still say we) took ages to adopt social media and still struggle with it mostly. Hardly any agents are using technology, iPads etc, on their Market Appraisals to present to vendors. This is mind boggling especially when early adopters are reporting fantastic results.

We’d love to know your thoughts on Estate Agent Networking.
Estate Agent Networking is a fantastic idea and something we would have probably tried to do ourselves if you hadn’t already stolen the march on it. It is exactly what the industry needs, a place to share ideas with a common goal in mind. To raise the service bar and grow our marketplace!

 

Interviewed by Christopher Walkey, CEO of Estate Agent Networking. Many thanks to:
Chris Kyriacou
Managing Director of EAanalytics

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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