Industry Interview: Janice Fairfield from Fairfield Displays.

How long has Fairfield Displays been running and who is the team behind it’s success?

Fairfield was set up in September 1979. Today’s team consists of over 43 people who are highly trained in different aspects of the business. Geoffrey Fairfield and Janice Fairfield are still the original owners but it is the skills that they have developed in their people who has help lead to the success. With an extremely high retention rate of staff with several over 20 years and many with 10 years’ experience means that a challenging product for another company is easily handled by our team. The current team has 3 highly skilled 3D designers and 9 sales consultants who are able to travel all other the country.

Do you work with Estate Agents only in the UK or do you service Real Estate agencies abroad too?

Fairfield is a global company and work extensively with agents in the UK, but also across Europe, USA and last year we even did an estate in Mongolia. So you could say we reach to the ends of the earth. The advantage of working with different countries is that each market has its own requirements and it helps you to constantly develop new ideas. In addition to working with Estate Agents, Fairfield work with major retailers and again this influence helps us to design original projects.

Have you seen innovation within Window Displays over the last few years?

Over the last few years Fairfield has literally lit up the high streets with the LED Light Pockets™. A modern estate with a traditional or contemporary window will want to make sure his properties are well illuminated. Going forward agents all want to look different and this is why Fairfield is launching a totally new range for 2016 which enable agents to have custom designs to help to enhance individual brands. Design is becoming more and more important over the last few years; it is no longer a case of putting as many properties in the window as possible there is a lot more to it. Agents need designs that talk to sellers as well as buyers.

When is it the right time for an Estate Agency to update their window display?

A window display is like a large advertisement for your company and it needs to look fresh and to look friendly and professional. A general rule of thumb you will need to look at your office display about every 5 years. Stand outside your office and see if it projects your current business. The way we do business is changing faster and faster and you cannot afford to be left behind. There are still offices around the country that have not been touched for 20 years and these offices look tired and uninviting. For example by the end of 2016 you will start seeing a large number of agents with high brightness screens in their windows as the latest technology means screens can be seen easily day and night. These screens can be interactive with your mobile phone.

What one piece of advice would you give an Estate Agent who is looking to get a ‘new look’ for their estate agency?

It is not how much you spend that is important, it is getting a design right for your local area and that reflects your business values. If you work with a company who will spend time listening to your requirements, finding out about your USP’s then you will stand a better chance of getting a window and office interior that will bring in new profitable business. Many agents have had clients saying, after a new window display or refit “are you a new agent” and in fact they had been there for years.

What are your thoughts re the Estate Agent Networking concept?

Estate Agency Networking is a friendly, informative way to communicate with people in the industry. I have found blogs by other professionals extremely useful. I strongly recommend people to voice their views as this makes the site even more interesting.

 

A big thank you to the ever busy Janice from Fairfield Displays for answering our questions. To find out more about the services they offer then do visit their website: www.estateagencydisplays.co.uk

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More
Home and Living

Expert reveals the exact date parents must start renovating in time for summer

Loft and attic renovations are gaining popularity this spring, with nearly 11,000 monthly Google searches, highlighting them as one of the top home renovation projects Brits are planning in the coming weeks. Loft conversion specialist Sally McClean, loft conversion specialist from Enfields loft conversions Rooftop Rooms, shares the exact dates homeowners should start their renovations…
Read More
Breaking News

Nationwide HPI – Annual house price growth steady in March

Annual rate of house price growth remained stable in March at 3.9%, unchanged from February Northern Ireland remained the top performing area, with annual price growth accelerating to 13.5% London weakest performing region, with 1.9% year-on-year rise Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “UK house price growth remained stable in March…
Read More